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All Journal Jurnal Pariwisata Pesona JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Manajemen Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Andalas: Rekayasa dan Penerapan Teknologi Proceeding Applied Business and Engineering Conference International Journal of Management Science and Application Global Review of Tourism and Social Sciences
Afifah, Afifah
Bisnis Digital, Administrasi Niaga, Politeknik Negeri Padang
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Pendampingan Penggunaan Mesin Pencacah Sampah Organik untuk Pakan Magot Andrew Kurniawan Vadreas; Afifah Afifah; Ruzita Sumiati; Rina Rina; Doni Marzuki; Rajimar Suhal Hasibuan
Jurnal Andalas: Rekayasa dan Penerapan Teknologi Vol. 2 No. 2 (2022): Desember 2022
Publisher : Jurusan Teknik Elektro, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jarpet.v2i2.28

Abstract

PKM ini bermulai dari program Walikota Padang terkait Kampung Tematik. Salah satu kampung tematik itu adalah Kampung Tematik Eco Enzyme yang berada di Desa Andalas yang diselenggarakan oleh Bank Sampah Unit Andalas Sepakat. Pada Kampung Tematik Eco Enzyme ini terdapat pembudidayaan MAGOT yang berhubungan dengan pengolahan Eco Enzyme. Hal ini berkaitan erat dari sampah organik yang diolah untuk pembuatan Eco Enzyme nantinya akan digunakan sebagai pakan untuk pembudidayaan magot. Oleh karena itu tujuan dari PKM ini adalah sebagai bentuk peranan Perguruan Tinggi khususnya Politeknik Negeri Padang untuk membantu Kampung Tematik Eco Enzyme dalam mengoptimalkan pakan magot yang akan diberikan dengan menggunakan mesin pencacah sampah organik. Dalam pengoperasian mesin pencacah sampah organik ini menggunakan Standar Operasional (SOP) yang sudah diuji di labor Teknik Mesin Poltiteknik Negeri Padang, sehingga saat pengoperasian mesin tidak terjadi kesalahan baik secara teknis maupun personal. Diharapkan PKM ini dapat membantu masyarakat Kampung Tematik Eco Enzyme dalam mengoptimalkan hasil budidaya magot.
Pengaruh Orientasi Pasar Terhadap Kinerja Usaha: Studi Pada Usaha Coffe Shop di Kota Padang Afifah; Mohammad Fauzan; Gustina; Willson Gustiawan
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Orientasi pasar adalah budaya yang ada dalam suatu usaha dimana seluruh komponen usaha berkeyakinan bahwa peningkatan nilai pelanggan akan menggerakkan kinerja usaha. Komponen untuk mengukur apakah sebuah usaha berorientasi pasar salah satunya dikemukan oleh Narver dan Slater (1990) yakni: orientasi pesaing, orientasi pelanggan dan koordinasi antar fungsi. Penelitian ini dilakukan untuk mengetahui apakah pengusaha coffe shop di Kota Padang sudah berorientasi pasar dan jika sudah berorientasi pasar adakah hubungannya dengan kinerja usaha mereka. Diketahui coffe shop menjadi salah satu bentuk usaha yang mengalami pertumbuhan dari segi jumlah di Kota Padang, hampir disetiap sudut kota berdiri coffe shop dengan berbagai skala usaha. Untuk menjawab tujuan penelitian disebarkan kuesioner secara online maupun offline pada 103 responden secara accidental sampling. Kuesioner didesain berdasarkan komponen orientasi pasar Narver dan Slater meliputi: orientasi pelanggan dan orientasi pesaing. Untuk komponen koordinasi antar fungsi tidak diukur sebab dalam usaha coffe shop di Kota Padang tidak ada fungsi-fungsi kerja yang jelas, pada umumnya pemilik sekaligus sebagai karyawan dan antar karyawan juga tidak ada unit kerja khusus. Kuesioner juga memuat pertanyaan yang berkaitan dengan kinerja usaha. Data yang diperoleh diolah menggunakan analisis deskriptif dan regresi linear sederhana. Hasilnya pemilik coffe shop di kota Padang sudah mempunyai orientasi pada pasar. Orientasi yang mereka miliki tersebut mempunyai dampak terhadap kinerja usahanya. Dampak yang ditimbulkan masih kecil yakni 9%. Dampak yang kecil tersebut dapat saja disebabkan oleh masih rendahnya pengimplementasian orientasi pasar dalam menjalankan usaha atau disebabkan oleh factor-faktor lain yang tidak terdeteksi dalam variable penelitian.
Identifying the level of virtual tourism technology knowledge of tourism awareness groups in the City of Padang Alhapen Ruslin Chandra; Afifah Afifah; Alfatah Haries; Rafidola Mareta Riesa; Tuti Azra
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9325

Abstract

Virtual tour is a tourism activity that is carried out through web browsing using media such as images or videos to provide users with the feeling of being in the tourist destination. This activity can also be used as a means to promote tourist attractions. One group that is expected to adopt this virtual tour technology is Kelompok Sadar Wisata (Pokdarwis), as this group has a role in promoting local tourist attractions.  Virtual tour is a relatively low-cost promotional tool compared to other promotional media, yet with a wider reach of audience. This research aims to identify the understanding and ability of Pokdarwis Padang City related to the acceptance of virtual tour technology. This study was conducted through questionnaires involving 48 leaders and members of Pokdarwis of Padang City, where technical knowledge, ease of use, and perception of the benefits of virtual tour formed the basis of the questions. Descriptive analysis results show that the majority of Pokdarwis members lack of adequate knowledge of virtual tour and the appropriate use of technology in creating virtual tour. On the other hand, Pokdarwis members are already able to use social media but lack of adequate technical skills in creating virtual tour content.
The Multinational Enterprises Strategies in Emerging Economies Willson Gustiawan; Manh-Trung Phung; Afifah Afifah
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.134

Abstract

The purpose of this paper is to review international business articles, particularly what strategies in emerging economies and multinational enterprises subsidiaries strategies. There are two main papers utilized, the first one is Hoskisson, Eden, Lau and Wright's 2000 article, entitled Strategy in Emerging Economies. Strategy formulation and implementation by private and public enterprises in a variety of regional contexts and from three major theoretical perspectives: institutional theory, transaction cost economics, and the resource-based view of the firm. The second paper is Amy J Hillman and William P Wan's 2005 article, The Determinants of MNE Subsidiary Political Strategies: Evidence of Institutional Duality. Using recent theoretical advances in institutional theory that acknowledge that MNE subsidiaries face pressures for isomorphism both within the corporation (internal legitimacy) and within the host country (external legitimacy). A common thread can be drawn between these two articles, namely the use of institutional theory in determining the strategy for multinational enterprises.
PELATIHAN DIGITAL MARKETING BAGI UMKM KULINER DI KOTA PEKANBARU Afifah Afifah; Putri Madona; Yuhefizar Yuhefizar; Mukhlis Mukhlis; Anggy Anggy; Andrew Andrew; Figo Figo; Haris Haris
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.43177

Abstract

Pelatihan digital marketing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner di Kota Pekanbaru bertujuan untuk meningkatkan kemampuan pemasaran digital para pelaku usaha dalam memanfaatkan platform online untuk memperluas pasar dan meningkatkan penjualan. Kegiatan ini melibatkan serangkaian sesi pelatihan yang mencakup pengenalan dasar-dasar digital marketing, strategi penggunaan media sosial, optimalisasi mesin pencari (SEO), dan penggunaan platform e-commerce. Metode pelatihan meliputi ceramah, diskusi interaktif, dan praktik langsung, yang dirancang untuk memberikan pemahaman komprehensif kepada peserta. Hasil dari kegiatan ini menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam merancang strategi pemasaran digital yang efektif serta kemampuan mereka untuk mengaplikasikan teknik-teknik yang dipelajari dalam kegiatan usaha sehari-hari. Dampak dari pelatihan ini diharapkan dapat membantu UMKM kuliner di Pekanbaru untuk lebih kompetitif di pasar digital, meningkatkan visibilitas produk, dan akhirnya meningkatkan pendapatan. Kegiatan ini juga menjadi salah satu upaya nyata dalam mendukung pertumbuhan ekonomi lokal melalui pemberdayaan UMKM.
Evolusi dan Arah Masa Depan Penelitian Model SCOR: Analisis Bibliometric pada Bidang Manajemen Rantai Pasok Maya Permata Sari; Afifah Afifah; Mega Dwi Septivani; Willson Gustiawan
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6581

Abstract

This research aims to find out current and future research trends regarding supply chain performance measurement methods. Supply chain management is a vital component in the modern retail industry. In the face of fierce competition, retail companies are required to manage their supply chains efficiently in order to meet consumer demand quickly, maintain stock balance, and optimize distribution costs. SCOR is one of the methods commonly used to measure and evaluate supply chain performance. Bibliometric is an analytical approach that uses bibliographic data as an indicator to measure productivity, impact, and relationships between research entities. The two approaches used in this study are Bibliographic coupling and Co-Word Analysis. During June 2025, a search was carried out on the Scopus database and 202 documents were found according to predetermined criteria. Document processing uses the Vosviewer application which shows the visualization of a mesh diagram dividing the document into 4 clusters (red, yellow, green and blue) for analysis with the Bibliographic Coupling method which shows that the research trend on SCOR in the last two decades has focused on the use of SCOR for performance measurement and evaluation, integration of SCOR with other methods for strategy determination.  As for the Co-Word Analysis method, VosViewer groups documents into 3 clusters (red, green, blue) which shows the results that in the future SCOR research can be combined with technology and digitalization to map supply chain processes in order to achieve sustainability goals.
What Makes a Trip Unforgettable? Investigating the Role of Memorable Tourism Experiences on Visitor Loyalty in Padang Afifah; Ranti Komala Dewi; Willson Gustiawan
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.396

Abstract

Tourists’ intentions to revisit and recommend a destination are pivotal for ensuring long-term sustainability within the tourism industry. This study investigates the influence of Memorable Tourism Experiences (MTE) on tourists’ behavioural intentions in Padang City, Indonesia. Employing purposive sampling, data were gathered from 213 domestic and international tourists and analysed using Structural Equation Modelling (SEM). Eight dimensions of MTE are examined: hedonism, novelty, local culture, refreshment, meaningfulness, involvement, knowledge, and adverse feelings. The findings indicate that hedonism exerts a significant positive effect on tourists’ intentions to revisit and recommend the destination. While local culture, refreshment, involvement, knowledge, and adverse feelings demonstrated positive but statistically insignificant effects, novelty and meaningfulness were found to have negative impacts on behavioural intentions. These results suggest that pleasurable experiences are central to fostering destination loyalty, whereas experiences perceived as novel or meaningful may not necessarily translate into revisitation or recommendation. The study offers practical insights for destination managers, emphasising the enhancement of enjoyable and emotionally engaging experiences. Although statistically insignificant, dimensions such as local culture, involvement, and refreshment remain valuable for shaping positive tourist perceptions and should be integrated into experience design strategies.
Co-Authors Abdiani Khairat Alfatah Haries Alhapen Ruslin Chandra Andrew Andrew Andrew Kurniawan Vadreas Anggy Anggy Doni Marzuki Eva Yoyet Figo Figo Gustina Haris Haris Madona, Putri Manh-Trung Phung Maya Permata Sari Mega Dwi Septivani Mohammad Fauzan Muhammad Rizkyi Ramadhana Mukhlis Mukhlis Neshy Aulia Sani Nila Agustin Novadilastri Novadilastri Puspita Wulan Dhari Rajimar Suhal Hasibuan Hasibuan Ranti Komala Dewi Riesa, Rafidola Mareta Rina Rina Ruzita Sumiati Tuti Azra Variyetmi Wira Willson Gustiawan Yosi Suryani Yudhytia Wimeina Yuhefizar Yuhefizar