Articles
<![CDATA[Penggunaan Media Sosial untuk Berbelanja Online Saat Pandemi Covid-19 ]]>
<![CDATA[Alhapen Ruslin Chandra]]>;
<![CDATA[Afifah Afifah]]>;
<![CDATA[Yudhytia Wimeina]]>;
<![CDATA[Abdiani Khairat]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v7i1.4285
<![CDATA[The spread of the Covid-19 virus has limited consumers face-to-face transactions. It is an opportunity for increasing social media usage for online purchasing. This study aims to determine how consumers use social media applications on their smartphones to purchase groceries online during a period of large-scale social distancing due to the Covid-19 outbreak. By using PLS-SEM, this study examines the influence of usefulness, ease of use, social, and friends on the attitude of using social media applications on smartphones towards intention to purchase groceries online. This study found that perceived usefulness and ease of use had a positive effect on attitudes towards using social media applications on smartphones. There was a positive influence of social on attitudes towards the use of social media applications. However, friends did not affect attitudes towards the use of social media applications on smartphones. Attitudes towards the use of social media applications significantly influenced the intention to purchase online]]>
<![CDATA[PENGARUH STRATEGI GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOLTO ULTRA SEKALI BILAS DI PADANG ]]>
<![CDATA[Puspita Wulan Dhari]]>;
<![CDATA[Alhapen Ruslin Chandra]]>;
<![CDATA[Afifah Afifah]]>
<![CDATA[ Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Padang ]]>
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DOI: 10.30630/jipb.10.2.35
<![CDATA[Green marketing is a marketing strategy that contains environmentally friendly element. One product that has implemented a green marketing strategy is Molto Ultra Sekali Bilas. The marketer plays a role in environmental preservation processes which is saving water resources. This study aims to determine the effect of the green marketing mix strategy on Molto Ultra Sekali Bilas to consumer purchasing decisions in Padang. Data collection is done by distributing questionnaires. Using multiple linear regression method, known that of the four green marketing variables consisting of green product, green price, green promotion and green place, only green product has significant effect on Molto Ultra sekali bilas consumer purchasing decisions partially. However, all variables of green marketing have a significant effect simultaneously on Molto Ultra's consumer purchasing decisions.]]>
<![CDATA[UJI KELAYAKAN LOKASI PASAR TRADISIONAL BARU DI KOTA PADANG ]]>
<![CDATA[Yosi Suryani]]>;
<![CDATA[Afifah Afifah]]>;
<![CDATA[Ranti Komala Dewi]]>
<![CDATA[ Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Padang ]]>
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DOI: 10.30630/jipb.10.2.39
<![CDATA[This article aims to examine three locations for the construction of a new traditional market in Padang City, which is the result of a recommendation from a research conducted by Suryani (2015). Through this research researchers will test 1 (one) location of the development of a new traditional market in the city of Padang. That is the location between Simpang Haru Market and Bandar Buat Market. The test results provide recommendations on whether or not the location requires a new traditional market. The methodology used is testing the new location with the AHP (Analytical Hierarchy Process) method, and the assessment indicator consists of the population, location development measured by socio-economic changes, people's spending habits around the location of the people's market development plan, the purchasing power of residents around the location of market development plans people, differences in social status, number, area, type and location of old markets, accessibility, and physical condition of the natural environment around the planned location of the construction of a new people's market. The results of the study concluded that the testing of the location between the Simpang Haru Market and the Bandar Buat Market resulted in a range of judgments that were in a position quite high. Figures with a fairly high predicate provide recommendations that in these locations require a traditional maid market that can serve the needs of society optimally in areas that are not included in the broad slice of the nearest traditional market]]>
<![CDATA[Identifikasi Minat Mahasiswa Program Studi Administrasi Bisnis Politeknik Negeri Padang Dalam Berbisnis Online ]]>
<![CDATA[afifah afifah]]>;
<![CDATA[Muhammad Rizkyi Ramadhana]]>;
<![CDATA[Variyetmi Wira]]>
<![CDATA[ Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 1 Tahun 2019 ]]>
Publisher : <![CDATA[Politeknik Negeri Padang ]]>
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DOI: 10.30630/jipb.11.1.211
<![CDATA[Politeknik Negeri Padang sebagai perguruan tinggi vokasi yang lebih menerapkan pendidikan pada penguasaan keahlian juga memberikan pedidikan kewirauhaan kepada mahasiswanya. Teridentifikasi Beberapa mahasiswa Program Studi Administrasi Bisnis Politeknik Negeri Padang yang sudah berwirausaha di bidang bisnis online. Untuk mengetahui lebih dalam dilakukan penelitian yang bertujuan mengetahui besar minat dan faktor-faktor pendorong yang mempengaruhi minat mahasiswa Program Studi Administrasi Bisnis Politeknik Negeri Padang dalam berbisnis online. Untuk mencapai tujuan tersebut dilakukan pengumpulan data dengan cara menyebarkan kuesioner kepada 70 mahasiswa Program Studi Administrasi Bisnis yang aktif perkuliahan pada semester genap 2017/2018. Hasil peyebaran kuesioner menujukkan bahwa 75% mahasiswa Program Studi Administrasi Bisnis berminat dalam berbisnis online. Faktor pendorong mahasiswa dalam berbisnis online adalah dari faktor intrinsik dan faktor ekstrinsik]]>
<![CDATA[MENGGALI EFEKTIFITAS KOMUNIKASI PEMASARAN OBJEK WISATA KOTA PADANG MELALUI INSTAGRAM ]]>
<![CDATA[Afifah Afifah]]>;
<![CDATA[Ranti Komala Dewi]]>;
<![CDATA[Yosi Suryani]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v4i2.2528
<![CDATA[Advertising acts as a medium that will introduce a product or service provide an explanation of the benefits and attract someone to consume it. Nowadays advertisements can be displayed in print and electronic media. Businesses, non-profit organizations and even government agencies use almost all types of media to advertise. Padang City Tourism Office as a government agency that deals with Padang City tourism uses electronic media in promoting the attractions of Padang City. Promotional media used are Instagram, advertising media based on social media applications. This article aims to investigate whether the advertisements or information provided by Instagram has been effective. The effectiveness evaluation of the Instagram uses the EPIC Model approach which consists of four variable dimensions: (1) Empathy, (2) Persuasion, (3) Impact and (4) Communication. The four dimensions were analyzed through answers obtained through a survey of 120 respondents. From the analysis done, it can be seen that Instagram in general can be categorized as an effective promotional media. But there are still a few things that need to be considered so that the effectiveness of this media achieves maximum quality, namely: (1) The completeness and updating of the information presented must be maintained in order to attract empathy from the connoisseurs of advertising; (2) creativity in compiling ad content needs to be developed in order to appear happy feelings and desires to become followers of the Instagram account; (3) Instagram should have its own communication style such as creating an interesting narration to accompany a photo or video so as to create a deep impression for ad lovers.]]>
<![CDATA[SERUNDENG UBI SEBAGAI SALAH SATU PELUANG USAHA DALAM MENINGKATKAN PENDAPATAN KELUARGA: STUDI KASUS PADA USAHA MARISA DI KOTA PADANG ]]>
<![CDATA[Afifah Afifah]]>;
<![CDATA[Yosi Suryani]]>
<![CDATA[ JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 22, No 3 (2016) ]]>
Publisher : <![CDATA[Universitas Negeri Medan ]]>
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DOI: 10.24114/jpkm.v22i3.4778
<![CDATA[Artikel ini membahas tentang permasalahan-permasalahan yang terdapat dalam mitra binaan dan memberikan solusi bagi mitra tersebut dalam bentuk kegiatan pengabdian kepada masyarakat. Mitra yang dipilih yaitu UKM Marisa yang memproduksi serundeng ubi. Tujuan pengabdian kepada masyarakat adalah merubah pola kerja dan proses produksi serta pembenahan aspek pemasaran yang menjadi faktor utama permasalahan dalam UKM tersebut. Metode pelaksanaan kegiatan dibagi dalam dua cara. Bidang produksi dilakukan dengan mengubah cara berproduksi secara manual menjadi proses produksi menggunakan mesin, sedangkan bidang pemasaran dengan memberikan pemahaman pentingnya kemasan dan merek yang menarik untuk sebuah produk. Hasil yang diperoleh dengan adanya pengabdian pada masyarakat adalah terjadinya peningkatan kualitas produksi serundeng ubi, penggunaan kemasan produk yang sesuai dengan standar serta desain merek yang menarik dan informatif. Dengan perubahan yang terjadi, maka permasalahan yang dihadapi mitra sudah dapat teratasi dan diharapkan dapat memberikan kontribusi bagi peningkatan perekonomian UKM Marisa.]]>
<![CDATA[ARSIP ELEKTRONIK DALAM MENANGANI PENCATATAN SURAT MASUK DAN SURAT KELUAR DENGAN PROGRAM MICROSOFT ACCESS ]]>
<![CDATA[Yosi Suryani]]>;
<![CDATA[Afifah Afifah]]>
<![CDATA[ JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 24, No 1 (2018): JANUARI - MARET ]]>
Publisher : <![CDATA[Universitas Negeri Medan ]]>
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DOI: 10.24114/jpkm.v24i1.9658
<![CDATA[AbstrakArtikel ini membahas tentang permasalahan-permasalahan yang terjadi pada dua mitra binaan yang berhubungan dengan kearsipan dan pencatatan surat masuk dan surat keluar dan memberikan solusi dalam bentuk kegiatan pengabdian kepada masyarakat. Mitra yang dipilih adalah instansi yang berada di Kota Padang, yaitu Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu dan Dinas Perindustrian Kota Padang. Tujuan pengabdian kepada masyarakat adalah memberikan pemahaman tentang pentingnya kegiatan mengarsip yang benar dan merancang aplikasi secara elektronik untuk pencatatan surat masuk dan surat keluar pada kedua dinas. Hasil yang diperoleh dengan adanya kegiatan pengabdian kepada masyarakat adalah terjadinya perubahan mindset tentang pentingnya pengarsipan yang baik dan benar serta peserta pelatihan memahami dan menguasai aplikasi dengan merancang pencatatan surat masuk dan surat keluar pada instansi masing-masing sesuai kebutuhan dalam mengarsipkan dan memudahkan penemuan kembali surat apabila suatu saat dibutuhkan.Kata Kunci: Pelatihan, Arsip Elektronik, Microsoft Access, Surat Masuk, Surat KeluarAbstractThis article discusses the problems that occur in the two partners who are associated with archives and recording incoming and outgoing mail and providing solutions in the form of community service activities. Partners selected are agencies located in Padang city, namely the Investment and Integrated Service Agency as well as the Industrial Agency. The purpose of community service is to provide an understanding of the importance of proper archiving activities and to design electronic applications for incoming and outgoing mail records on both departments. The results obtained by the existence of community service activities is the change of mindset about the importance of good and correct archiving and training participants understand and master the application by designing the recording of incoming letter and outward letter at their respective agencies as needed in archiving and facilitate the rediscovery of letters when needed future.Keywords: Training, Electronic Archives, Microsoft Access, Incoming Letter, Outward Letter]]>
<![CDATA[Implementasi Memorable Tourism Experience Scale Pada Wisatawan yang Berkunjung Ke Objek Wisata Kota Padang ]]>
<![CDATA[Afifah .]]>;
<![CDATA[Yosi Suryani]]>;
<![CDATA[Ranti Komala Dewi]]>
<![CDATA[ Jurnal Study and Management Research Vol 15 No 1 (2018): SMART (Study Management Research) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung ]]>
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DOI: 10.55916/smart.v15i1.1
<![CDATA[Tujuan_Artikel ini bertujuan untuk menggali lebih dalam bagaimana pengalaman wisatawan berkunjung ke objek wisata di Kota Padang.Desain/Metode _Persepsi wisatawan tersebut digali menggunakan indicator-indikator yang terdapat Memorable Tourism Experience Scale. Persepsi wisatawan dikumpulkan dengan cara menyebarkan kuesioner pada wisatawan yang menjadi sampel. Tehnik sampling yang digunakan adalah purposive sampling, dengan jumlah sampel sebanyak 213 orang. Data yang diperoleh dianalisis dengan analisis faktor.Temuan_Hasilnya diketahui terdapat lima faktor yang menjadi ingatan wisatwan ketika berkunjung ke Kota Padang yakni: Kepuasan Utama, Positif Feeling, Social Experience, Involvement dan Refresment. Diantara lima faktor tersebut yang menjadi ingatan dominan adalah Kepuasan Utama (Main Satisfaction)Implikasi_Temuan ini dapat menjadi pertimbangan dalam menyusun kegiatan promosi objek wisata Kota PadangOriginalitas_Originalitas dari pembahasan artikel ini adalah teknik analisis yang dilakukan secara kuantitatifTipe Penelitian_Penelitian ini tergolong pada penelitian empirisKata Kunci : Memorable Tourism Experience, Kuantitatif, Wisata Kota Padang]]>
<![CDATA[Market orientation and technology orientation: an empirical study on homestay business in West Sumatera ]]>
<![CDATA[Afifah Afifah]]>;
<![CDATA[Ranti Komala Dewi]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v7i1.6672
<![CDATA[Homestay is one of the supporting elements of the West Sumatra tourism sector. In its development, the homestay business in West Sumatra has not yet achieved the best performance. The orientation of homestay owners to the market (consumers and competitors) and technology are aspects that are not yet clearly implemented, while these two aspects are needed in achieving business performance. This study aims to determine how market orientation and technology are applied by homestay owners. To achieve this goal, the perceptions of 104 homestay owners were collected through questionnaires distributed online and offline. The collected data was then analyzed descriptively. The results show that homestay owners in West Sumatra have implemented market orientation by making customer satisfaction the main goal of running a business and evaluating it regularly. Homestay owners in West Sumatra are also mutually supportive and responsive to competition. The technology orientation aspect has not been implemented thoroughly, where the homestay owner already understands the benefits of technology for his business but has not been able to fully implement it in his business.]]>
<![CDATA[Pelatihan Peningkatan Kreativitas Pengolahan Makanan dan Higenitas Bagi Pedagang Makanan Di Objek Wisata Batang Arau ]]>
<![CDATA[Afifah Afifah]]>;
<![CDATA[Ranti K. D]]>;
<![CDATA[Novi Yanita]]>;
<![CDATA[Rafidola M. R]]>;
<![CDATA[Alfatah H]]>
<![CDATA[ Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 4 No 1 (2020): Volume 4 Nomor 1 Tahun 2020 ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/ja.v4i1.13924
<![CDATA[Batang Arau is a newly developed tourist attraction in the city of Padang. The development of this object has an impact on the opening of opportunities to trade food for mothers who live in the area. The problem is that the food offered is still processed simply and does not pay much attention to hygiene in the processing and serving it. For this reason, training activities are carried out which aim to provide an understanding of the importance of creativity in trying primarily to process food and the importance of hygiene in the processing and serving of food. This activity also provides training on examples of processing food with fish-based ingredients that are widely available in the area. As a result traders get an understanding of the importance of creativity and hygiene in food trading and they are also able to develop ideas from food preparation examples that are trained.]]>
