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All Journal Widya Warta Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Syntax Literate: Jurnal Ilmiah Indonesia Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi JECED : Journal of Early Childhood Education and Development GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Community Empowerment Education and Linguistics Knowledge Journal (Edulink) DedikasiMU: Journal of Community Service Sharia Agribusiness Journal Jurnal Pendidikan Transformatif Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS
Prasetya, Agus
Agus Prasetya Lahir Di Madiun, 5 Agustus 1963. Lulus S1 Geografi Dari IKIP PGRI Surabaya. Lulus S2 Sosiologi Umum. Sedang Studi S3 Jurusan Sosial Politik Umum. Bekerja Di Universitas Terbuka Sejak Tahun 2003 – Sekarang.
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Journal : Widya Warta

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Model Promosi Nonpendas melalui Reach Approach sebagai Upaya Meningkatkan Mahasiswa Baru Prasetya, Agus; Malik, Abdul
Widya Warta No. 02 Tahun XXXVII /Juli 2013
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

Promotion  is  an  activity  to  offer  goods  and  services  produced  by  an  institution, factory, or company in order to be recognized by the public. Related to Open University, this promotion will persuade the public to improve their labour productivity by joining Open University. One of promotion methods used is Reach Approach Communication (respect, empathy, audible, clarity, and humble). The  decrease  of  students  can  be  caused  by  less  promotion  in  regions,  especially Madiun regency. The main purpose of promotion is persuading the customers so they will recognize, be interested in, and finally use the product. While, mixed promotion means a promotion with various kinds of way in order to make the people customers. This research is aimed to offer an effective method of promotion so as to increase the new students participation number (APM). This research is qualitative in nature and the source of data is civil servants, students, education observers, and teachers in Madiun. The data  were  collected  through  interviews,  and  documents.  The  data  analysis  was  done  by making use of Huberman and Miles’ analysis method. The analysis showed that there was an increase of 80% of Non Pendas students in Madiun as the effect of the application of the mixed promotion Reach Approach.
Co-Authors A.A. Ketut Agung Cahyawan W Adi Suparto Anggra Lita Sandra Dewi Anggra Lita Sandra Dewi Anjarwati, Ani Ary Purwantiningsih Asnawi Asnawi Beni Dwi Komara Beni Dwi Komara Beni Dwi Komara Dwi Iriyani Dwi Sambada Dwi Sambada Heri Cahyo Agus Setiawan Heri Cahyo Bagus Setiawan Heri Cahyo Bagus Setiawan Ilham Istibsarotul Amalia Marti Winarni Masduki Asbari Ninik Srijani Nuzulul Fatimah Pismia Sylvi Pismia Sylvi Ratna Pangastuti Romi Siswanto Siti Rohanah Stefani Stefani Sucipto Sucipto Sulistyono Sulistyono Sulistyono Sulistyono Suparti Tatag Herbayu Latukismo Wuwuh Asri