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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis Visionist Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI JURNAL CEMERLANG: Pengabdian pada Masyarakat Economic Education and Entrepreneurship Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Formosa Journal of Multidisciplinary Research (FJMR) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Tapis Berseri International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian UMKM International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Tina Miniawati Barusman
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Jurnal EMT KITA

 1 
Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi Terhadap Keberhasilan Usaha Kuliner Martabak di Jalan P. Antarsari Bandar Lampung Kresna Bayu Adji; Tina Miniawati Barusman
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1233

Abstract

Amid the difficult circumstances of the pandemic, many of Martabak's merchants have expressed concern about declining sales. To address this situation, this study aims to explore the interplay between entrepreneurial spirit, personal independence, and business success of Martabak dealers on Antarsari Road. This study is based on robust numerical and quantitative data and utilizes advanced computational and statistical methods supported by SPSS 25 software for comprehensive data analysis. The findings highlight that both entrepreneurship and individual independence play an important role in the success of Antarsari Street Martabak merchants. As businesses grapple with the unprecedented challenges of the pandemic, these key factors are proving to be key drivers affecting overall business outcomes in this situation. By uncovering these key connections, this analysis aims to provide Martabak vendors with valuable insights to help them manage uncertainty in the pandemic era and adjust their strategies for lasting success.
Analisis Strategi Pemasaran Bukit Muncak Temiangan Kabupaten Lampung Barat Manullang, Bryan Nielsen; Barusman, Tina Miniawati
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1783

Abstract

This research aims to conduct a marketing strategy analysis at the Muncak Temiangan Hill tourist attraction in West Lampung Regency. This research was conducted with the guidance of Dr. Tina Miniawati Barusman, SE., M.BA. Muncak Temiangan Hill is a tourist destination that combines the beauty of natural panoramas with various aspects of tourism to create significant economic value. However, based on observations of these tourist attractions, there was a 90% decrease in the number of visitors in 2021 compared to the previous year. By identifying these problems, the main aim of this research is to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on Muncak Temiangan Hill Tourism. The research method used is a narrative approach with a qualitative approach. Data was collected through interviews, observation, and documentation. SWOT analysis and SWOT matrix are used to formulate and select optimal marketing tactics to increase the attractiveness of Muncak Temiangan Hill and overcome the decline in the number of visitors.
Co-Authors A, Aprinisa Afrizal Nilwan Afrizal Nilwan Agah Rahadiawan Ahmad Cucus Aminah Aminah Aminah, Aminah Andala Rama Putra Barusman Andini Wibowo Andoni Fornio Barusman Appin Purisky Redaputri Arifin, Nabilla Nur Ayu Martha Tilova Benny Prakarsa Yustianto Budhi Waskito Chairul Anwar Christina Vinella Defrizal Defrizal Defrizal DIKI CAHYADI Dora Rinova Erza Gitta Fajar Abriyanto Habiburaman Habiburaman Habiburrahman HABIBURRAHMAN Hanindyalaila Pienrasmi Haninun Harjanti, Tria Harpain, Harpain Hartabela, Dadang Hendri Dunan Hepiana Patmarina Herry Goenawan Soedarsa HM. Aslam Salim Ida Farida Iskandar Ali Alam Juliaty Ardarina Juwita Diniati Pasaribu Khairudin Khairudin Kofa, Fadhila Kresna Bayu Adji KS, Yunardi Hasan Kusuma, Adi Inzar Lukmanul Hakim M Ardi M. Denu Poyo M. Yusuf Sulfarano Barusman Manullang, Bryan Nielsen Marwansyah Mega Agista Mufri Wedanimbi Octaviani Muhammad Rico Pratama Muhammad Valerio Respati Ni Putu Widhia Rahayu Niki Agus Santoso Ningsih, Febby Widya Nurvi Murdiyanto Nuur Rasyid, Satriyawan Okta Ainita Palma, Victoria Ari Pradnyadana, Kadek Andi Putra, Kelvin Pratama Rahmat Indra Pratama Anom Ranny Caroline Ricko Marcellino Robby Yuli Endra Romarito Pandiangan Saptarini, Veronika Saptarini, Veronika Sari, Wenny Permata Sartono Sartono Setiawan, Evelyn Felicia Setyaningsih, Leni Soewito Soewito Sugito - Suhaimi, Suhaimi Syahputra , M Bintang Syamsu Rizal Tri Lestira Putri Warganegara Vera Mafitri Veronika Saptarini Vian Deka Ratama Vinsensius Ivan Rianto Wangi, Anindhyta Sekar Wendi Purwanto Wijayanti, Dini Yuliana Yuliana Yunita Sari Yustianto, Benny Prakarsa Zaidirina Zaidirina