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All Journal Iqtishodia: Jurnal Ekonomi Syariah El-kahfi : Journal of Islamic economics Wadiah : Jurnal Perbankan Syariah Formosa Journal of Applied Sciences (FJAS) Asian Journal of Management Analytics Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Al-Muraqabah: Journal of Management and Sharia Business Istithmar: Jurnal Studi Ekonomi Syariah Journal of Economics and Tourism Aktualisasi Pengabdian Masyarakat: Jurnal Pengabdian Kepada Masyarakat
Hariyanti, Sri
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Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Urgensi Sertifikasi Halal dan Optimalisasi Digital Marketing untuk Meningkatkan Penjualan Dwi Lestari, Yogi; Firdiansyah, Yhadi; Hariyanti, Sri
El-kahfi | Jurnal Ekonomi Islam Vol 5 No 02 (2024): economics and islamics economics
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v5i02.352

Abstract

Tujuan penelitian ini mengkaji urgensi sertifikasi halal dan strategi optimalisasi digital marketing untuk meningkatkan penjualan pada UMKM Bakpia Masaji di Kediri. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini menggali pemahaman mendalam tentang pentingnya sertifikasi halal bagi UMKM makanan dan efektivitas pemanfaatan digital marketing dalam meningkatkan penjualan. Metode pengumpulan data meliputi wawancara mendalam, observasi partisipan, analisis dokumen, dan focus group discussion. Hasil penelitian menunjukkan bahwa sertifikasi halal memiliki urgensi tinggi bagi Bakpia Masaji, tidak hanya dari perspektif kepatuhan agama, tetapi juga sebagai strategi bisnis untuk meningkatkan kepercayaan konsumen, memperluas pasar, dan meningkatkan daya saing. Dalam hal digital marketing, Bakpia Masaji telah memanfaatkan berbagai platform media sosial dan e-commerce yang berkontribusi pada peningkatan signifikan dalam penjualan dan jangkauan pasar. Implikasi penelitian ini memberikan wawasan berharga tentang pentingnya integrasi sertifikasi halal dan strategi digital marketing bagi pertumbuhan UMKM di era digital.
Mekanisme Penyelesaian Pembiayaan Bermasalah Pada Akad Murabahah (Studi Pada PT. BPRS Tanmiya Artha Kediri) Hariyanti, Sri; Noviana, Dini; Assyafik, M. Yaskiyan
WADIAH Vol. 7 No. 1 (2023): Wadiah: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v7i1.243

Abstract

The development of the Islamic economy has recently begun to show a significant increase in Indonesia and the world. This is marked by the emergence of many Islamic banks, as well as Islamic rural banks. PT. BPRS Tanmiya Artha Kediri, which is one of the BPRS in the City of Kediri, has carried out Islamic financing as is done by other Islamic banks, but only serves murabahah financing. In the implementation of PT. BPRS Tanmiya Artha Kediri has experienced problems in the form of murabahah financing. This study aims to determine the factors that cause problematic murabahah financing and to determine the mechanism for resolving problematic murabahah financing contracts at PT. BPRS Tanmiya Artha Kediri. In this study, a qualitative descriptive method was used to analyze and describe the object under study. The results of this study conclude that the factors causing problematic financing in murabahah contracts are internal factors and external factors, then the mechanism for resolving problematic financing in murabahah contracts is by billing according to existing SOPs by providing SP 1,2 and 3, in a persuasive way (family), then By way of rescheduling (re-scheduling) which is to provide relief to customers by changing the customer's payment schedule, namely by extending the payment schedule or time period.
Co-Authors Ali Samsuri Andri Widianto Andriani Assyafik, M. Yaskiyan Cahya Intanesia, Indah Desi Kristanti desi kristanti, desi Dwi Lestari, Yogi Hidayah, Islamiati Kusumawardhany, Sayekti Indah Ludi Wishnu Wardana Noviana, Dini Oktaria Ardika Putri Sudarmiatin Yhadi Firdiansyah