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Pengaruh Endorser Blackpink dan Daya Tarik Iklan di Media Sosial Instagram Terhadap Keputusan Pembelian Oreo Blackpink Nadya Safira; Syafrida Nurrachmi Febriyanti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3208

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.

A HOLISTIC INQUIRY INTO RISK COMMUNICATION DYNAMICS: YOUTH-LED INITIATIVES AND SOCIETAL ENGAGEMENT IN SURABAYA'S RURAL LANDSCAPES Ida, Rachmah; Kinasih, Sri Endah; Febriyanti, Syafrida Nurrachmi; Puspa, Ratih; Romadhona, Mochamad Kevin
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i2.52052

The overarching aim of this community service program is to contribute significantly to the understanding of risk communication dynamics and its profound implications within broader societal contexts. Beyond mere dissemination of information, this initiative serves as a comprehensive study, delving into the intricate web of societal attitudes, perceptions, and the intricate pathways through which information traverses within communities. Central to this endeavor is the creation of educational videos geared towards enhancing community awareness, particularly targeting the youth in rural village settings. These videos, crafted by local youth in Surabaya, encapsulate not only informative content but also culturally nuanced messaging that resonates deeply with the intended audience. Methodologically, the program adopts a multifaceted approach. Firstly, it involves the online dissemination of educational materials, strategically targeting bustling areas in Surabaya, notably Petemon and Kaliasin. Secondly, it encompasses Focus Group Discussions with children, providing invaluable insights into their utilization of smartphone cameras and their perceptions of media content. Lastly, the program includes a hands-on video workshop, empowering children to actively participate in the creation of visual narratives, thereby fostering a sense of ownership and agency. The duration of the research spanned a comprehensive 15-day period, allowing for in-depth exploration and analysis of community dynamics and perceptions. The outcomes of these community engagement activities unveil nuanced layers of perception and understanding regarding COVID-19 prevention programs, particularly the government's vaccination efforts. Notably, there emerges a preference for peer-driven engagement, with individuals opting to involve those within their immediate social circles. Within this communal framework, the created videos serve as powerful tools, employing a blend of straightforward visual storytelling and everyday language to effectively communicate crucial messages, thereby fostering a sense of collective responsibility and empowerment within the community.

PENERIMAAN PEREMPUAN TERHADAP BOYS LOVE DALAM ALTERNATE UNIVERSE (AU) DI TWITTER Devi Apriliana; Syafrida Nurrachmi Febriyanti
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 8 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i8.10006

The phenomenon of boys’ love (BL) in alternate universe (AU) fan fiction on Twitter is experiencing increased popularity among fans. This study aims to analyze women's reception and interpretation of BL AU on Twitter, as well as to explore their views on gender and sexuality. Using a qualitative approach, then analyzed using Stuart Hall's Encoding-Decoding method, data were collected through in-depth interviews with 8 women who had read BL AU on Twitter as informants. The findings of this study reveal that there are differences in the reception of BL AU by women, influenced by factors such as belief, cultural background, and personal values. BL AU is not only an entertainment but also a space for socializing with fellow fans. In addition, Twitter is considered as an easy-to-use platform for reading AU because of its features.

MISINFORMASI PADA FENOMENA PEMBELIAN GENERASI Z DI TOKOPEDIA Andra Adriansyah, Okky; Nurrachmi Febriyanti, Syafrida
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.978-987

Informasi yang beragam ketika melakukan pembelian pada marketplace online, mengantarkan generasi z dalam tantangan ketika dihadapkan pada keputusan pembelian. Tokopedia merupakan salah satu marketplace online pilihan generasi z ketika melakukan pembelian secara online. Fitur dalam Tokopedia dapat memudahkan penggunanya dalam melakukan seleksi informasi, seperti tampilan gambar produk dan ulasan. Sumber informasi utama generasi z ketika melakukan pembelanjaan di Tokopedia ialah fitur pada ulasan. Informasi yang terdapat pada ulasan menjadi tolak ukur generasi z dalam mencari informasi dan memilih toko terpercaya. Di sisi lain terdapat faktor-faktor seperti budaya, sosial, pribadi, dan psikologis yang mempengaruhi generasi z ketika melakukan belanja online.Informasi pada ulasan dan tampilan gambar dapat dimanipulasi oleh pemilik toko yang dapat menjadikan generasi z mengalami ketidakpuasan ketika melakukan belanja pada marktplace online. Ketidakpuasan tersebut dapat menjadikan generasi z hilang kepercayaan baik terhadap merek maupun toko yang telah dipilih sebelumnya ketika berbelanja online. Peningkatan literasi media, pengecekan ulang fakta, serta peran platform digital dalam mendeteksi dan mengurangi penyebaran informasi yang tidak sesuai dapat menjadi solusi bagi generasi z ketika berbelanja online.

Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Tutiasri, Ririn; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information

Adaptasi lintas budaya mahasiswa di asrama mahasiswa nusantara (AMN) Surabaya: tinjauan teori Kim 2001 Permatasari, Putri; febriyanti, syafrida Nurrachmi
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 2 (2025): Oktober 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i2.42593

Abstract This research is motivated by the Nusantara Student Dormitory (AMN) scholarship program initiated by President Joko Widodo in 2022, which aims to foster intercultural interaction among students from 38 provinces across Indonesia. The diverse environment within the dormitory creates a potential for conflict, requiring AMN students to adapt to the variety of ethnicities, cultures, and backgrounds present in the community in order to sustain their two-year stay. This study aims to analyze and describe the process of intercultural adaptation experienced by AMN students during their time in the dormitory. This study uses a qualitative descriptive approach, this study involved ten informants consisting of alumni, active residents, and AMN student mentors who come from diverse cultural backgrounds. Data were collected through in-depth interviews as the primary source and document studies as secondary data. The analysis employs Kim’s (2001) Cross-Cultural Adaptation Theory to explore the dynamics of the adaptation process. The findings reveal that the intercultural adaptation process experienced by AMN students is both dynamic and complex. It begins with experiences of culture shock during intercultural communication—both verbal and nonverbal—followed by a phase of adjustment through continued cultural interaction, ultimately leading to changes in the students themselves. The adaptation process is not always smooth, as it often encounters barriers and resistance. Nevertheless, intercultural adaptation leads to a series of changes in AMN students, affecting their cognitive, affective, and behavioral aspects. The study also identifies a gap between the theoretical framework and the participants’ experiences: while Kim’s theory views adaptation as a long-term psychosocial process, the informants tended to interpret adaptation as the achievement of personal comfort or stability. Key Words: Intercultural communication; cross-cultural adaptation; asrama mahasiswa nusantara (AMN). Abstrak Penelitian ini dilatarbelakangi oleh program beasiswa pendidikan Asrama Mahasiswa Nusantara (AMN) yang diinisiasi oleh presiden Joko Widodo pada tahun 2022. Program ini bertujuan untuk mendorong interaksi lintas budaya di kalangan mahasiswa, dengan penerima beasiswa berasal dari 38 provinsi di Indonesia. Keberagaman ini berpotensi menimbulkan konflik, sehingga menuntut mahasiswa untuk beradaptasi dengan perbedaan suku, etnis dan budaya selama dua tahun tinggal di asrama. Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan proses adaptasi lintas budaya mahasiswa AMN selama tinggal di asrama. Penelitian ini menggunakan pendekatan deskriptif kualitatif, penelitian ini melibatkan sepuluh informan yang terdiri atas alumni, penghuni aktif, dan mentor mahasiswa AMN yang berasal dari latar belakang budaya yang beragam. Data dikumpulkan melalui wawancara mendalam sebagai sumber primer, serta studi dokumentasi sebagai data sekunder. Analisis penelitian menggunakan teori Cross-cultural adaptation oleh Kim (2001) untuk menelaaht dinamika proses adaptasi lintas budaya. Hasil penelitian menunjukkan bahwa proses adaptasi lintas budaya yang dialami mahasiswa AMN berjalan dinamis dan kompleks. Proses ini dimulai dari pengalaman gegar budaya dalam komunikasi antar budaya, baik secara verbal maupun non verbal, dilanjutkan dengan penyesuaian melalui komunikasi antar budaya, hingga perubahan yang terjadi pada diri mahasiswa. Proses adaptasi tidak selalu berjalan mulus dan kerap menghadapi hambatan serta penolakan. Namun demikian, adaptasi lintas budaya membawa perubahan signifikan pada aspek kognitif, afektif dan perilaku mahasiswa. Penelitian ini juga menemukan adanya kesenjangan dengan teori, dimana informan memaknai adaptasi sebagai titik kenyamanan pribadi, bukan sebagai proses psikososial yang berlangsung jangka panjang sebagaimana yang di jelaskan dalam teori Kim. . Kata-kata kunci: Komunikasi antar budaya; adaptasi lintas budaya; asrama mahasiswa nusantara (AMN).

Green and glam: Celebritisation of environmental activism on instagram Rahmawati, Aulia; Febriyanti, Syafrida Nurrachmi; Fitria, Belinda Firda Mila; Hanan, Haris; Pambudi, Gregorius Satrio Adi Arto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5331

This study examines the celebritization of environmental activism on Instagram, focusing on two prominent Indonesian public figures: Hamish Daud and Nadine Chandrawinata. Through a qualitative discourse analysis of their Instagram posts from July to December 2023, we explore how environmentalsustainability is intertwined with the process of celebritization in the Indonesian context. Drawing on Driessens' (2013) framework of mediatization, personalization, and commodification, and employing Stuart Hall's encoding/decoding model, this research investigates how these celebrities construct and promote their environmental activist personas through social media. Our findings reveal that Daud and Chandrawinata strategically blend their celebrity status with environmental messaging, creating a unique form of 'celebrity ecology'. They leverage Instagram's visual and narrative features to present environmental activism as part of an aspirational yet attainable lifestyle. The study identifies key strategies employed by these celebrities, including the integration of activism with personal branding, the use of family narratives to promote eco-friendly practices, and the endorsement of sustainable products. While their approach effectively raises awareness about environmental issues, it also reveals tensions between authentic advocacy and personal brand building. The research highlights how followers' interpretations of these messages can vary, sometimes focusing more on the celebrities' personal lives than on environmental content. This study contributes to the growing body of literature on celebrity activism in non-Western contexts and offers insights into the potential and limitations of using social media for environmental advocacy

Digital Capitalism Behind the “Broadcast Yourself” Tagline: (Study of Digital Discourse on the Popularity in Indonesia’s YouTube Content Industry) Febriyanti, Syafrida Nurrachmi; Ida, Rachmah
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20919

Through its phenomenal jargon "Broadcast Yourself", YouTube seems to be an important instrument for social life because this platform is designed for amateurs who want to publish their content so that it can be recognized by the whole world. But is it true that this jargon has changed the position of the audience from being just consumers on conventional media to becoming prosumers on the YouTube platform? This research attempts to examine popular content on YouTube in 2018-2020 to obtain an overview of the growing YouTube content industry in Indonesia as well as competition between user-generated content and professional-generated content. ). Digital labor theory from Christian Fuchs is used to read digital capitalism practices that occur on the YouTube platform, while the research methodology used is digital discourse by looking at four dimensions including text, context, action and interaction as well as ideology and power. This research concludes that there has been a practice of digital capitalism on the YouTube platform which can be seen from how the audience has experienced multiple layers of exploitation as free labor on the YouTube platform. Audiences do not only work for capitalist corporations that sell personal data to advertisers, they also become the backbone of capital corporations through the video content they produce. Apart from that, the audience also works for other audiences who are content creators.

ANALISIS FRAMING PEMBERITAAN KASUS PEMECATAN GURU DI CIREBON USAI KRITIK POSTINGAN INSTAGRAM RIDWAN KAMIL PADA PORTAL BERITA ONLINE DETIK.COM DAN KUMPARAN.COM Nur Faizi, Fandi; Nurrachmi Febriyanti, Syafrida
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 1 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i1.2024.295-302

Berita adalah laporan mengenai fakta atau pendapat yang penting dan menarik atau penting untuk sebagian besar masyarakat. Banyak sekali pemberitaan yang terjadi setiap harinya dan juga banyak kejadian-kejadian penting untuk diberitakan, berita tidak hanya dimuat dalam media konvensional saja seperti koran dan majalah tetapi mulai beralih ke new media atau media baru yaitu internet. Sumber pemberitaan pada era sekarang dapat dilihat dimana saja termasuk juga media sosial seperti instagram, para penjabat pemerintah di indonesia mulai membuat akun media sosial sendiri dengan tujuan mendekatkan diri dengan masyarakat dan mengetahui komentar-komentar dari masyarakat. Dalam pemberitaan tidak luput dengan kepentingan seseorang atau kelompok, framing atau pembingkaian sering dilakukan oleh media online di Indonesia yang bertujuan untuk menguntungkan salah satu pihak. Penelitian ini bertujan untuk melihat bagaimana media online khususnya Detik.com dan Kumparan.com dalam membingkai sebuah berita yaitu mengenai pemecatan Muhammad Sabil usai mengkritik Ridwan Kamil di postingan instagramnya. Penelitian ini menggunakan teori framing Robert N Entman dengan menggunakan metode kualitatif dengan pendekatan deskriptif. Pengambilan data menggunakan menggunakan metode dokumentasi yaitu mengumpulkan artikel berita dari Detik.com dan Kumparan.com dan dianalisis menggunakan analisis framing Robert N Entman. Hasil dalam penelitian ini adalah adanya perbedaan dalam pembingkaian yang dilakukan oleh Detik.com dan Kumparan yaitu pengambilan sudut pandang dan fokus dalam berita, dalam detik.com mengambil fokus dalam Muhammad Sabil dan Kumparan.com dokus mengenai Ridwan Kamil.

MISINFORMASI PADA FENOMENA PEMBELIAN GENERASI Z DI TOKOPEDIA Andra Adriansyah, Okky; Nurrachmi Febriyanti, Syafrida
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.978-987

Informasi yang beragam ketika melakukan pembelian pada marketplace online, mengantarkan generasi z dalam tantangan ketika dihadapkan pada keputusan pembelian. Tokopedia merupakan salah satu marketplace online pilihan generasi z ketika melakukan pembelian secara online. Fitur dalam Tokopedia dapat memudahkan penggunanya dalam melakukan seleksi informasi, seperti tampilan gambar produk dan ulasan. Sumber informasi utama generasi z ketika melakukan pembelanjaan di Tokopedia ialah fitur pada ulasan. Informasi yang terdapat pada ulasan menjadi tolak ukur generasi z dalam mencari informasi dan memilih toko terpercaya. Di sisi lain terdapat faktor-faktor seperti budaya, sosial, pribadi, dan psikologis yang mempengaruhi generasi z ketika melakukan belanja online.Informasi pada ulasan dan tampilan gambar dapat dimanipulasi oleh pemilik toko yang dapat menjadikan generasi z mengalami ketidakpuasan ketika melakukan belanja pada marktplace online. Ketidakpuasan tersebut dapat menjadikan generasi z hilang kepercayaan baik terhadap merek maupun toko yang telah dipilih sebelumnya ketika berbelanja online. Peningkatan literasi media, pengecekan ulang fakta, serta peran platform digital dalam mendeteksi dan mengurangi penyebaran informasi yang tidak sesuai dapat menjadi solusi bagi generasi z ketika berbelanja online.

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