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All Journal Jurnal Ilmu Komunikasi Jurnal The Messenger Jurnal Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi Jurnal Ilmiah Wahana Pendidikan Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Triwikrama: Jurnal Ilmu Sosial JOSAR (Journal of Students Academic Research) Jurnal Spektrum Komunikasi International Journal of Social, Economic, and Business INJECT Interdisciplinary Journal of Communication
Febriyanti, M.Med.Kom, Syafrida Nurrachmi
Communication Science, Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Endorser Blackpink dan Daya Tarik Iklan di Media Sosial Instagram Terhadap Keputusan Pembelian Oreo Blackpink Nadya Safira; Syafrida Nurrachmi Febriyanti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3208

Abstract

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.  
A HOLISTIC INQUIRY INTO RISK COMMUNICATION DYNAMICS: YOUTH-LED INITIATIVES AND SOCIETAL ENGAGEMENT IN SURABAYA'S RURAL LANDSCAPES Ida, Rachmah; Kinasih, Sri Endah; Febriyanti, Syafrida Nurrachmi; Puspa, Ratih; Romadhona, Mochamad Kevin
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i2.52052

Abstract

The overarching aim of this community service program is to contribute significantly to the understanding of risk communication dynamics and its profound implications within broader societal contexts. Beyond mere dissemination of information, this initiative serves as a comprehensive study, delving into the intricate web of societal attitudes, perceptions, and the intricate pathways through which information traverses within communities. Central to this endeavor is the creation of educational videos geared towards enhancing community awareness, particularly targeting the youth in rural village settings. These videos, crafted by local youth in Surabaya, encapsulate not only informative content but also culturally nuanced messaging that resonates deeply with the intended audience. Methodologically, the program adopts a multifaceted approach. Firstly, it involves the online dissemination of educational materials, strategically targeting bustling areas in Surabaya, notably Petemon and Kaliasin. Secondly, it encompasses Focus Group Discussions with children, providing invaluable insights into their utilization of smartphone cameras and their perceptions of media content. Lastly, the program includes a hands-on video workshop, empowering children to actively participate in the creation of visual narratives, thereby fostering a sense of ownership and agency. The duration of the research spanned a comprehensive 15-day period, allowing for in-depth exploration and analysis of community dynamics and perceptions. The outcomes of these community engagement activities unveil nuanced layers of perception and understanding regarding COVID-19 prevention programs, particularly the government's vaccination efforts. Notably, there emerges a preference for peer-driven engagement, with individuals opting to involve those within their immediate social circles. Within this communal framework, the created videos serve as powerful tools, employing a blend of straightforward visual storytelling and everyday language to effectively communicate crucial messages, thereby fostering a sense of collective responsibility and empowerment within the community.
PENERIMAAN PEREMPUAN TERHADAP BOYS LOVE DALAM ALTERNATE UNIVERSE (AU) DI TWITTER Devi Apriliana; Syafrida Nurrachmi Febriyanti
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 8 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i8.10006

Abstract

The phenomenon of boys’ love (BL) in alternate universe (AU) fan fiction on Twitter is experiencing increased popularity among fans. This study aims to analyze women's reception and interpretation of BL AU on Twitter, as well as to explore their views on gender and sexuality. Using a qualitative approach, then analyzed using Stuart Hall's Encoding-Decoding method, data were collected through in-depth interviews with 8 women who had read BL AU on Twitter as informants. The findings of this study reveal that there are differences in the reception of BL AU by women, influenced by factors such as belief, cultural background, and personal values. BL AU is not only an entertainment but also a space for socializing with fellow fans. In addition, Twitter is considered as an easy-to-use platform for reading AU because of its features.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Tutiasri, Ririn; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
The Meaning of Millennial Generation Text: Reception Analysis of #KidsJamanNow Tutiasri, Ririn Puspita; Febriyanti, Syafrida Nurrachmi
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.1007

Abstract

The term Kids Jaman Now (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag Kids Jaman Now . Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume Kids Jaman Now contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of Kids Jaman Now to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers Kids Jaman Now content as creativity for young people who entertain others and master digital communication technology.
Adaptasi lintas budaya mahasiswa di asrama mahasiswa nusantara (AMN) Surabaya: tinjauan teori Kim 2001 Permatasari, Putri; febriyanti, syafrida Nurrachmi
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 2 (2025): Oktober 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i2.42593

Abstract

Abstract This research is motivated by the Nusantara Student Dormitory (AMN) scholarship program initiated by President Joko Widodo in 2022, which aims to foster intercultural interaction among students from 38 provinces across Indonesia. The diverse environment within the dormitory creates a potential for conflict, requiring AMN students to adapt to the variety of ethnicities, cultures, and backgrounds present in the community in order to sustain their two-year stay. This study aims to analyze and describe the process of intercultural adaptation experienced by AMN students during their time in the dormitory. This study uses a qualitative descriptive approach, this study involved ten informants consisting of alumni, active residents, and AMN student mentors who come from diverse cultural backgrounds. Data were collected through in-depth interviews as the primary source and document studies as secondary data. The analysis employs Kim’s (2001) Cross-Cultural Adaptation Theory to explore the dynamics of the adaptation process. The findings reveal that the intercultural adaptation process experienced by AMN students is both dynamic and complex. It begins with experiences of culture shock during intercultural communication—both verbal and nonverbal—followed by a phase of adjustment through continued cultural interaction, ultimately leading to changes in the students themselves. The adaptation process is not always smooth, as it often encounters barriers and resistance. Nevertheless, intercultural adaptation leads to a series of changes in AMN students, affecting their cognitive, affective, and behavioral aspects. The study also identifies a gap between the theoretical framework and the participants’ experiences: while Kim’s theory views adaptation as a long-term psychosocial process, the informants tended to interpret adaptation as the achievement of personal comfort or stability. Key Words: Intercultural communication; cross-cultural adaptation; asrama mahasiswa nusantara (AMN). Abstrak Penelitian ini dilatarbelakangi oleh program beasiswa pendidikan Asrama Mahasiswa Nusantara (AMN) yang diinisiasi oleh presiden Joko Widodo pada tahun 2022. Program ini bertujuan untuk mendorong interaksi lintas budaya di kalangan mahasiswa, dengan penerima beasiswa berasal dari 38 provinsi di Indonesia. Keberagaman ini berpotensi menimbulkan konflik, sehingga menuntut mahasiswa untuk beradaptasi dengan perbedaan suku, etnis dan budaya selama dua tahun tinggal di asrama. Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan proses adaptasi lintas budaya mahasiswa AMN selama tinggal di asrama. Penelitian ini menggunakan pendekatan deskriptif kualitatif, penelitian ini melibatkan sepuluh informan yang terdiri atas alumni, penghuni aktif, dan mentor mahasiswa AMN yang berasal dari latar belakang budaya yang beragam. Data dikumpulkan melalui wawancara mendalam sebagai sumber primer, serta studi dokumentasi sebagai data sekunder. Analisis penelitian menggunakan teori Cross-cultural adaptation oleh Kim (2001) untuk menelaaht dinamika proses adaptasi lintas budaya. Hasil penelitian menunjukkan bahwa proses adaptasi lintas budaya yang dialami mahasiswa AMN berjalan dinamis dan kompleks. Proses ini dimulai dari pengalaman gegar budaya dalam komunikasi antar budaya, baik secara verbal maupun non verbal, dilanjutkan dengan penyesuaian melalui komunikasi antar budaya, hingga perubahan yang terjadi pada diri mahasiswa. Proses adaptasi tidak selalu berjalan mulus dan kerap menghadapi hambatan serta penolakan. Namun demikian, adaptasi lintas budaya membawa perubahan signifikan pada aspek kognitif, afektif dan perilaku mahasiswa. Penelitian ini juga menemukan adanya kesenjangan dengan teori, dimana  informan memaknai adaptasi sebagai titik kenyamanan pribadi, bukan sebagai proses psikososial yang berlangsung jangka panjang sebagaimana yang di jelaskan dalam teori Kim. .  Kata-kata kunci: Komunikasi antar budaya; adaptasi lintas budaya; asrama mahasiswa nusantara (AMN).
THE EXPLOITATION OF AUDIENCE AS DIGITAL LABOUR IN INDONESIAN YOUTUBE PLATFORM Febriyanti, Syafrida Nurrachmi; Ida, Rachmah; Susan, Novri
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.1876

Abstract

Abstract. In today's digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers' attention have resulted in profits for capital.
Green and glam: Celebritisation of environmental activism on instagram Rahmawati, Aulia; Febriyanti, Syafrida Nurrachmi; Fitria, Belinda Firda Mila; Hanan, Haris; Pambudi, Gregorius Satrio Adi Arto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5331

Abstract

This study examines the celebritization of environmental activism on Instagram, focusing on two prominent Indonesian public figures: Hamish Daud and Nadine Chandrawinata. Through a qualitative discourse analysis of their Instagram posts from July to December 2023, we explore how environmentalsustainability is intertwined with the process of celebritization in the Indonesian context. Drawing on Driessens' (2013) framework of mediatization, personalization, and commodification, and employing Stuart Hall's encoding/decoding model, this research investigates how these celebrities construct and promote their environmental activist personas through social media. Our findings reveal that Daud and Chandrawinata strategically blend their celebrity status with environmental messaging, creating a unique form of 'celebrity ecology'. They leverage Instagram's visual and narrative features to present environmental activism as part of an aspirational yet attainable lifestyle. The study identifies key strategies employed by these celebrities, including the integration of activism with personal branding, the use of family narratives to promote eco-friendly practices, and the endorsement of sustainable products. While their approach effectively raises awareness about environmental issues, it also reveals tensions between authentic advocacy and personal brand building. The research highlights how followers' interpretations of these messages can vary, sometimes focusing more on the celebrities' personal lives than on environmental content. This study contributes to the growing body of literature on celebrity activism in non-Western contexts and offers insights into the potential and limitations of using social media for environmental advocacy 
Digital Capitalism Behind the “Broadcast Yourself” Tagline: (Study of Digital Discourse on the Popularity in Indonesia’s YouTube Content Industry) Febriyanti, Syafrida Nurrachmi; Ida, Rachmah
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20919

Abstract

Through its phenomenal jargon "Broadcast Yourself", YouTube seems to be an important instrument for social life because this platform is designed for amateurs who want to publish their content so that it can be recognized by the whole world. But is it true that this jargon has changed the position of the audience from being just consumers on conventional media to becoming prosumers on the YouTube platform? This research attempts to examine popular content on YouTube in 2018-2020 to obtain an overview of the growing YouTube content industry in Indonesia as well as competition between user-generated content and professional-generated content. ). Digital labor theory from Christian Fuchs is used to read digital capitalism practices that occur on the YouTube platform, while the research methodology used is digital discourse by looking at four dimensions including text, context, action and interaction as well as ideology and power. This research concludes that there has been a practice of digital capitalism on the YouTube platform which can be seen from how the audience has experienced multiple layers of exploitation as free labor on the YouTube platform. Audiences do not only work for capitalist corporations that sell personal data to advertisers, they also become the backbone of capital corporations through the video content they produce. Apart from that, the audience also works for other audiences who are content creators.
Performing Suffering on TikTok: Digital Discourse, Self-Disclosure, and the Commodification of Mental Illness in Indonesia Syafrida Nurrachmi Febriyanti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5190

Abstract

This article examines how Indonesian TikTok creators narrate bipolar disorder, depression, and anxiety, and how platform logics shape those representations. Using a corpus-driven Digital Discourse Analysis operationalized across four elements: Text, Interaction, Context, and Ideology/Power (Jones, 2012), we analyze four public accounts over January–July 2025. The corpus includes videos, captions, on-screen text, hashtags, and top-level comments, complemented by a brief review of Indonesia’s mental-health landscape to situate platform uptake. Findings show that self-disclosure works simultaneously as therapeutic expression and performative practice: creators signal authenticity while adapting to affordances/algorithms (FYP, hashtags, duet/stitch, trending sounds), with reach asymmetries mediating whose narratives circulate. Interactional practices, creator replies, comment curation/pinning, and audience boundary-policing, co-construct norms of “responsible telling.” Notably, counter-evidence indicates that supportive uptake can occur without trending sounds or heavy tagging when contextual fit is strong, suggesting algorithms are consequential but not exhaustive determinants. Contributions include bridging Hall’s representation with Jones’s Digital Discourse Analysis in a Global South setting and demonstrating how authenticity, intimacy, and visibility become forms of symbolic and platform value. Implications point to harm-minimization for creators (bounded disclosure, resource signposting), opportunities for public-health messaging that leverages peer-support affordances, and platform nudges (e.g., prompts to add help resources on mental-health tags) to preserve supportive communication without incentivizing the aestheticization of distress.
Co-Authors Abizard Sakti Nugroho Ahmad Fahri Huzain Anggraini, Malwa Anggraini, Tasya Ningrum Julia Annisa Zahrani Fahira Naafita Sari Aulia Rahmawati AULIA RAHMAWATI Br Surbakti, Elvita Octavia Devi Apriliana Dian Hutami Rahmawati Dian Hutami Rahmawati Diandra Wike Riskia Salsabila Ferdyanto Tantyo Nugroho Fitria, Belinda Firda Mila Hanan, Haris Kurnia Nur Khasanah Kusumajanti Kusumajanti Nadya Safira Pambudi, Gregorius Satrio Adi Arto Putri Permatasari, Putri Rachmah Ida Rahmawati, Aulia Ratih Puspa Ririn Puspita Tutiasari Ririn Puspita Tutiasri ririn tutiasri Romadhona, Mochamad Kevin Rusdiansyah, Alvin Akmal Ramadhan Simanjuntak, Zefanya Sortaria Sri Endah Kinasih Susan, Novri Tutiasri, Ririn