Garuda - Garba Rujukan Digital

Potret Tagar Perubahan Iklim di Media Sosial Menggunakan Analisis Sentimen Ali, Supri; Wijaya, Toni; Bakti, Dadang Karya; Agung, maulana
Jurnal Sains Komputer dan Sistem Informasi Vol. 2 No. 1 (2024): Jurnal Sains Komputer dan Sistem Informasi
Publisher : PT. Gelora Cipta Nusantara

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Era modern banyak dipengaruhi oleh dampak perubahan iklim. Hal ini menimbulkan dampak yang belum pernah terjadi sebelumnya dalam skala global, seperti perubahan pola cuaca yang mengancam pasokan makanan dan peningkatan permukaan air laut yang meningkatkan kemungkinan terjadinya risiko banjir besar. Mengatasi dampak-dampak ini akan menjadi semakin menantang dan mahal jika tidak segera diambil tindakan. Dalam makalah ini, kami mengkaji keadaan analisis media sosial saat ini mengenai perubahan iklim. Untuk memahami perkembangan konten kolektif yang dihasilkan dalam diskusi publik seputar perubahan iklim, khususnya di bidang aksi iklim online, kami menggunakan analisis sentimen menggunakan Brand24 sebagai alat analisis sentimen. Analisis sentimen memerlukan pengenalan dan kategorisasi opini subjektif dalam dokumen sumber menggunakan pemrosesan bahasa alami, linguistik komputasi, dan analisis teks. Temuan penelitian menunjukkan bahwa Twitter dan TikTok telah muncul sebagai platform yang paling umum digunakan untuk mendiskusikan isu-isu perubahan iklim. Hal ini menyiratkan bahwa kontribusi dari berbagai pihak, termasuk individu dan organisasi, berperan dalam meningkatkan pengetahuan dan pemahaman masyarakat terhadap tantangan lingkungan.

PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG): PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG) Mawarni, Alida; Agung, Maulana; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine the effect of product completeness, price, and location on consumer purchasing decisions at push pin shops in Bandar Lampung. This research is a type of Explanatory Research with a quantitative approach. The sampling technique is using the purposive sampling technique using the Non-Probability Sampling method with a sample of 100 respondents from push pin shop consumers. Analysis of the data in this study using multiple linear regression analysis with the help of SPSS 26. The results of this study indicate that the completeness of the product, price, and location simultaneously affect the purchase decision by 60.8%. While the partial test results of each variable indicate that the completeness of the product has a positive and significant effect on purchasing decisions by 3.71%, the price has a positive and significant effect on purchasing decisions by 5.21% and location has a negative and insignificant effect on purchasing decisions by - 0.56%. The biggest influence lies in the product completeness variable, seen from the availability of various brands, the availability of products at the store makes consumers consider buying a product at the store.

EFEKTIVITAS PELAYANAN PRIMA TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PT. PELABUHAN INDONESIA II (PERSERO) CABANG PANJANG ) Yani, Tri Evita; Agung, Maulana
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Panjang in creating service excellence This study uses qualitative research methods that aim to determine the strategy of PT. Pelabuhan Indonesia II (Persero) Panjang Branch in creating service excellence which in its implementation is assisted by the Public Relations & Customer Service working group in the Panjang port commercial division. Data collection methods used are interviews, observations, and documentation studies. The results of this study found that Port of Panjang is actively launching a variety of customer-focused and customer-oriented programs. Some of the programs implemented to support this are through technology- based services, namely port digitization. The company continues to strive to improve its performance in order to maintain and improve its existence by implementing excellent service that is good and in accordance with company standards so as to create customer satisfaction.

STRATEGI BAURAN PEMASARAN PRODUCT, PRICE, PEOPLE, DAN PROCESS TERHADAP KEPUTUSAN MENGGUNAKAN JASA EKSPEDISI (STUDI KASUS PADA “KIRIMAJA” PT. AEROJASA CARGO) Humaira, Salsabila Annisa; Agung, Maulana
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract Strategy is a set of decisions and actions in achieving goals and managing resources according to opportunities and threats. This study aims to analyze the influence of products, prices, people and processes on the decision to use the services of PT. Aerojasa Cargo. This study used a qualitative research method with a descriptive design and used 3 data collection techniques, namely observation, interviews and documentation. The results of this study indicate that the product strategy is indicated by a better product, namely standard service, next-day service and same-day service, people (HR) strategy to implement empowerment and training programs, and process strategy using technology, fast service and efficient.

PERAN INKUBATOR BISNIS SIGER INNOVATION HUB TERHADAP PENGEMBANGAN UMKM KULINER DI BANDAR LAMPUNG Maulana, Ibnu Arya; Agung, Maulana; Harori, M. Iqbal
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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ABSTRACTMicro, Small and Medium Enterprises (MSMEs) have an important role for the National economy. Behind such animportant role for the nation MSMEs still face various problems. This study aims to find out an in-depth picturerelated to Siger Innovation Hub business incubator services for MSME business development in the Culinary Sectorin Bandar Lampung with Reith-7S business incubator service indicators (space, shared, services, support, skilldevelopment, seed capital, and synergy). The method used in the research is a qualitative method and usesdescriptive analysis. Data collection was carried out by observing, in-depth interviews, and documentation. Theresults of this study is the services provided by the Siger Innovation Hub to tenants include consulting services,support, skill development, seed capital, synergy.. Some services are not provided optimally by Siger InnovationHub, such as the provision of space, and the provision of shared facilities.Keywords : Service, Business Incubator, Business Development, Micro, Small and Medium Enterprises (MSMEs)

DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG: DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG Ramadon, Mufti; Agung, Maulana; Septiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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The large number of graduates are not channeled into the fields or expertise that they already have, there are limitations in finding job vacancy information for fresh graduate students so that an application or system is needed that can recommend them in selecting job vacancies to be taken. This research aims to find out the degree of effectiveness of jobstreet websites as a job search portal to the information needs of fresh graduation students in Bandar Lampung. The variables used are website effectiveness (X) as independent variable and information needs (Y) as the dependent variable, this type of research is exploratory research with a quantitative approach to its research object is a fresh graduate student in Bandar Lampung. Data were collected using a questionnaire with a sample of 100 respondents. It is descriptively analyzed using the SPSS version 26 program. The partial test result between the jobstreet website effectiveness variable and the information needs variable was a significance value of 0 0.001 with a t-count of t t-table of 13,310 > 1,661 so that it could be interpreted that there was a positive and significant effect between jobstreet website effectiveness and information needs. The regression coefficient is 0.189 which means that every 1% increase in website effectiveness (X) will increase the information requirement (Y) will increase by 0.189. The effectiveness calculation results show that the jobstreet website is considered to be very effective in meeting the user's information needs with an effectiveness score of 87%.

ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND: ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND Asri, Lc Hsia; Agung, Maulana; Djausal, Gita Paramita
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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ABSTRACT Product placement in movies or dramas is shown as part of the storyline so that the audience can indirectly see the product, brand or logo that appears. The appearance of a product in a movie/drama is an effort to raise brand awareness, which is the ability of consumers to remember a brand in a certain category. This study aims to determine the product placement and brand awareness of Kopiko candy that appears in the Korean drama Blind. The method in this research uses descriptive qualitative research method. Based on the research results, it is known that Kopiko appeared in the Korean drama Blind 2 twice. This research shows that Blind drama involves visual dimension, auditory dimension and plot connection. Product placement becomes a means of communication between Kopiko and the audience by indirectly conveying messages. The indicators met on brand awareness are at the brand recall stage where consumers understand the category of Kopiko candy. The level of brand awareness owned by informants has reached the Top Of Mind level.

PERAN KEMITRAAN PT SANTY ABADI MANDIRI BERDASARKAN INDIKATOR KEBERHASILAN KEMITRAAN (STUDI PADA PT SANTY ABADI MANDIRI DAN PETANI TALAS TANJUNG BINTANG, LAMPUNG) Nosa, Mersi Wedia; Agung, Maulana
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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The partnership program between PT Santy Abadi Mandiri and beneng taro farmers in the Tanjung Bintang area was carried out due to limited resources owned by both parties. Each related party has roles and responsibilities that must be fulfilled in order to achieve common goals. The aim of this research is to analyze the role of PT Santy Abadi Mandiri in meeting the need for chopped talas beneng leaves and find out what obstacles occur in implementing partnerships to meet needs. This type of research uses a qualitative approach with primary and secondary data sources. Data collection methods through observation, interviews and documentation. The research results show that, 1). The partnership that PT Santy Abadi Mandiri has established with partner farmers has an important role in running a business in the field of beneng taro farming seen from the indicators of partnership success, namely, Input, Process, Output, Outcome. 2). Obstacles faced by companies in establishing partnerships include the supply of wet taro leaves purchased from partner groups rotting due to unpredictable weather, while the obstacles faced by partner groups in cultivating are the weather being too hot and the cultivated beneng taro plants not growing well. due to the minimal availability of water sources on agricultural land. Research shows that the partnership is carried out using a core plasma partnership pattern. Judging from the partnership indicators, PT Santy Abadi Mandiri as the core company has provided guidance to partner farmer groups, purchased the partner group's harvest, provided production facilities, guaranteed marketing of the harvest and fixed prices. Meanwhile, the partner farmer group as the core has been cultivating beneng taro from start to harvest, selling the harvest to companies and cultivating taro well so that the need for beneng taro chopped leaves can be met through partnerships established between the company and farmers. Keywords: Role of Partnership, Indicator of Partnership Success, Obstacles, Partnership Patterns

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