Article Per Year (5 Year)
p-Index From 2020 - 2025
1.683
P-Index
This Author published in this journals
All Journal Jurnal Perspektif Bisnis Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Kompetitif Bisnis
Adistya, Diang
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PENGARUH WORD OF MOUTH, PERSEPSI HARGA, DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA JASA TRANSPORTASI ONLINE DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Munawaroh; Ali, Suprihatin; Adistya, Diang
Jurnal Perspektif Bisnis Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v6i1.82

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, persepsi harga, dan nilai pelanggan terhadap loyalitas konsumen jasa transportasi online Ojesa dengan kepuasan sebagai variabel intervening. Jenis penelitian explanatory research dengan pendekatan kuantitatif. Data dikumpulkan menggunakan kuesioner pada 100 pelanggan Ojesa di Bandar Lampung. Analisis data menggunakan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa Word of Mouth dan nilai pelanggan berpengaruh terhadap kepuasan, tetapi tidak pada persepsi harga. Walaupun demikian, ketiga variabel tersebut menunjukkan pengaruh terhadap loyalitas. Begitu pula dengan kepuasan yang menunjukkan pengaruh terhadap loyalitas. Hanya nilai pelanggan yang mempengaruhi loyalitas yang dimediasi oleh kepuasan, sementara dua variabel lain yang dimediasi kepuasan tidak menunjukkan pengaruh terhadap loyalitas. Hasil studi menunjukkan pentingya costumer value, baik emosional value, social value, perceived value serta value of money, terutama dalam hal pelayanan yang lebih aman, lebih nyaman dan lebih responsif. Perlu diperhatikan variasi harga yang kompetitif mengingat banyaknya pesaing yang sejenis untuk meningkatkan kepuasan konsumen dalam menggunakan layanan Ojesa.
PENGARUH BUDAYA ORGANISASI DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN PADA PT BANK PEMBANGUNAN DAERAH LAMPUNG Sindiantika, Nafa Indah; Bakti, Dadang Karya; Adistya, Diang
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The culture of an organisation plays an important role because a good culture will provide comfort which then supports theperformance of its members. PT Bank Lampung is part of theLampung Regional Development Bank, which naturally has a unique organisational environment and work culture. This studyaims to determine the effect of organisational culture (X1),performance engagement (X2) on employee performance (Y). Thisresearch uses a quantitative approach with the type of explanatoryresearch, the research sample totalled 69 respondents who are employees of PT Bank Lampung. The presentation of the research results explains that organisational culture, good performance attachment will affect employee performance in an organisation, especially at Lampung Regional Development Bank. From theregression analysis, it is found that organisational culture andperformance attachment together have a simultaneous and partialinfluence on employee performance. This shows thatorganisational culture and performance attachment play animportant role in improving employee performance together partially and simultaneously. organisational culture and performance attachment are two important factors in improvingemployee performance. Organisations should create a goodorganisational culture and expand training and development to improve performance attachment in the team.
IMPLIKASI NILAI BUDAYA HAMORAON, HAGABEON DAN HASANGAPON MENUMBUHKAN SIKAP DAN MOTIVASI BERWIRAUSAHA ETNIS BATAK DI KOTA BANDAR LAMPUNG Simbolon, Rinaldo; Efendi, Nur; Adistya, Diang
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study is to explore and analyze the attitudes and motivations of Batak ethnic in entrepreneurship in Bandar Lampung City. This type of research is descriptive with a qualitative approach. The technique of selecting informants using purposive method and determining the number of informants using snowball sampling technique. The data collection techniques used were in-depth interviews, observation, and documentation. The data analysis technique uses interactive model data analysis, and the data validity technique uses source triangulation. The results of this study indicate that the attitudes shown by ethnic Batak in carrying out entrepreneurial activities are disciplined, highly committed, honest, creative and innovative, independent and realistic. While the motivational factors of ethnic Batak in entrepreneurship are profit, freedom, personal dreams and independence. The findings in this study indicate that the 3H cultural value can directly influence Batak people in carrying out entrepreneurial activities. The existence of the Hamoraon, Hagabeon and Hasangapon philosophies helped foster their attitudes and motivations. In realizing these cultural values, it makes them have a high work ethic, hardworking, unyielding, high enthusiasm and competitive spirit in achieving their goals.
Peningkatan Kapasitas Perempuan Dalam Merubah Sampah Menjadi Koin Di Kecamatan Kemiling Kota Bandar Lampung Ali, Suprihatin; Dadang Karya; Adistya, Diang; Wijaya, Toni; Yulita, Retno
Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC)
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masyarakat modern menghabiskan banyak barang dalam kehidupan sehari-hari, banyaknya dibungkus plastik. Daerah di Kecamatan Kemiling, Kota Bandar Lampung, juga termasuk daerah dengan sampah plastik yang besar dan sulit terurai, yang merusak lingkungan. Namun, potensi lokal dapat diubah menjadi peluang yang menguntungkan melalui ide, inovasi, dan kreativitas, yang pada akhirnya dapat menghasilkan keuntungan ekonomi. Masalah sampah dapat diatasi dengan satu cara yang bisa efektif yaitu dengan mengurangi jumlah sampah yang diproduksi oleh rumah tangga maupun industri. Namun, masyarakat tidak dapat memanfaatkan sampah plastik yang ada karena mereka kurang pelatihan tentang hal ini. Akibatnya, program pengabdian ini bertujuan untuk mendidik masyarakat tentang cara mengubah sampah menjadi produk yang bernilai ekonomis dengan tujuan mengurangi dampak negatif dari sampah. Program ini akan memberikan pelatihan praktis tentang masalah sampah dan cara daur ulang sampah. Sesuai dengan rencana, program ini berjalan dengan sukses. Ini meningkatkan pemahaman dan kemampuan masyarakat Area Sumber rejo tentang cara mengubah sampah menjadi produk yang memiliki nilai ekonomi. Secara keseluruhan, acara pengabdian masyarakat ini menunjukkan bahwa sampah plastik, yang sebelumnya dianggap sebagai masalah lingkungan, dapat diubah menjadi peluang untuk menghasilkan sesuatu yang menguntungkan secara ekonomis dan lingkungan dengan metode yang tepat.
The Role of Purchase Intention in Mediating Celebrity Endorser, Ewom, and Brand Image on Purchase Decision Novriyanti, Rara; Ali, Suprihatin; Adistya, Diang
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1604

Abstract

In the globalization era, increasing product competition compels producers to prioritize consumer needs. Wardah emerges as a cosmetic brand that addresses these demands through its commitment to quality and adherence to halal standards. This study aims to explore the role of Purchase Intention as a mediating variable in the relationship between Celebrity Endorser, Ewom, and Brand Image on Purchase Decision. Employing a quantitative approach with an explanatory research design, the study targeted Wardah cosmetic consumers residing in Bandar Lampung. A purposive sampling technique was applied, involving 100 respondents using a Likert-scale questionnaire. Data analysis was conducted through SEM using SmartPLS 4.0 software. The findings reveal that brand image significantly influences purchase intention, while purchase intention fully mediates its impact on purchase decisions. Conversely, celebrity endorsers and ewom do not significantly affect purchase intention. These results underscore the critical role of enhancing brand image to boost consumer purchasing intentions and decisions. Accordingly, it is recommended that Wardah optimize the use of suitable celebrity endorsers and leverage interactive platforms such as TikTok to reinforce its brand image and drive purchase decisions. Future researchers are encouraged to broaden the scope of variables and incorporate comparative analyses to enrich and extend the applicability of the study's findings.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN: PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN Kartika, Aulia; Aplilani, deddy; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and explain the influence of digital marketing, product quality, service quality, and price perception toward customer’s purchase decision at LadyFame in Bandar Lampung. This research category is belonged to explanatory research with quantitative method. Purposive sampling was used to get a valid data with 100 Ladyfame Store consumers as the respondent using Likert Scale. SPSS Version 20.0 was used to analayzed the data. Based on the result, this research shows all the variables that consist of digital marketing, product quality, service quality, and price perception simultaneously have positive influence toward purchase decision but in a low number with R Square 0.109. Partially only product quality that have positive influence with t-value 3.309 > t table, meanwhile the other variable have no influence toward purchase decision on LadyFame Bandar Lampung.
Pengaruh Bauran pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pantai Kerang Mas Kabupaten Lampung Timur Suprayogi, Rahmat; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the magnitude of the influence of product, price, place, promotion, people, process, and physical evidence on the decision to visit tourists visiting the Kerang Mas Beach Tourism object, East Lampung district. This type of research is an explanation with a quantitative approach. The population in this study were tourists who visited the Kerang Mas Beach tourist attraction. The sampling technique used purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The data analysis of this research used multiple linear regression statistical analysis. The results of the study explain partially. product, price, place, promotion, people, and physical evidence have a positive and significant effect on the decision to visit. Simultaneously, product, price, place, promotion, people, process, and physical evidence of the decision to visit. The implication of this research is that the manager of Kerang Mas Beach increases promotions in order to increase the number of tourists who come. The manager of Kerang Mas Beach must also improve, add existing supporting facilities so that visitors are more comfortable in making their visit.
PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN: (SURVEI PADA KONSUMEN FORE COFFEE BANDAR LAMPUNG) Marcelina, Theodora Stephany; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan riset ini, ingin mengetahui besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan konsumen dalam pembelian produk Fore Coffee Bandar Lampung. Metode penelitian yang digunakan adalah explanatory research dengan pendekatan penelitian kuantitatif melalui program SPSS 29.0 sebagai pengolahan data. Teknik sampel yang digunakan yaitu non probability sampling dengan metode accidental sampling, Populasi penelitian ini yaitu konsumen Fore Coffee Bandar Lampung. Hasil penelitian ini menunjukkan bahwa iklan secara parsial berpengaruh negatif dan tidak berpengaruh signifikan, sedangkan promosi penjualan dan pemasaran langsung secara parsial berpengaruh positif dan berpengaruh signifikan terhadap keputusan pembelian. Secara simultan besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan pembelian yaitu 0.755 atau 75.5% , yang berarti variabel independen berpengaruh signfikan terhadap keputusan pembelian.
ANALISIS KINERJA KARYAWAN DITINJAU DARI MOTIVASI, KOMUNIKASI, DAN KEPUASAN KERJA: ANALISIS KINERJA KARYAWAN DITINJAU DARI MOTIVASI, KOMUNIKASI, DAN KEPUASAN KERJA Desiyanti, Widya Puspitarani; Wulandari, Jeni; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of motivation, communication, and job satisfaction on employee performance of the transportation and warehousing sector companies in Bandar Lampung. This kind of study uses a quantitative, explanatory methodology. The population in this study were non-managerial employees of the transportation and warehousing sector company in Bandar Lampung, using a sampling technique, namely a saturated sample of 89 respondents. Data obtained by questionnaire using a Likert scale. Methods of data analysis in this study using descriptive analysis and multiple regression analysis. The results of this study indicate that partially and simultaneously motivation, communication, and job satisfaction have a significant effect on employee performance. Intrinsic motivation is the highest rated indicator. Thus, maintaining good intrinsic motivation for employees, can strengthen the sense of maintaining employee performance. The adjusted R square value of 0.584 means that 58.4% means that the independent variables of motivation, communication and job satisfaction affect employee performance while 41.6% are influenced by other variables not researched in this study.
Co-Authors Agung, Maulana Aplilani, deddy Arif Sugiono Bakti, Dadang Karya Dadang Karya Desiyanti, Widya Puspitarani Jeni Wulandari Kartika, Aulia Marcelina, Theodora Stephany Munawaroh Novriyanti, Rara NUR EFENDI Simbolon, Rinaldo Sindiantika, Nafa Indah Suprayogi, Rahmat Suprihatin Ali Toni Wijaya, Toni Yulita, Retno