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Public Relations Strategy In Improving The Image Of  Iqra' 1 Integrated Islamic Primary School (SDIT) Bengkulu City Evi Hafizah; Marlina, Neneng Cucu
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/qtzwa602

Abstract

Public Relations (PR) plays an important role in the school's reputation and the education delivery process. Public relations functions to support relationships and a good name to the community. This good relationship can help obtain public support so that students can realize the school's vision and mission. The research  method used is a case study, which will examine public relations strategies including planning, implementation and evaluation of activities carried out to improve the school's image. The results of the research show that the Public Relations strategy of SDIT Iqra' 1 in the city of Bengkulu carried out several stages including: 1) Planning, SDIT Iqra' 1 set specific, measurable and relevant goals, such as increasing recognition of academic achievements and strengthening relationships with the community. This plan includes developing a consistent message and choosing effective communication channels to reach the target audience. 2) Implementation, SDIT Iqra' 1 utilizes various media, including social media (Facebook, Instagram, and TikTok), digital tabloids, and radio broadcasts to disseminate information and reach a wider audience, then carry out social activities for the community such as the Friday sharing program and sharing sacrificial meat during the Eid al-Adha holiday, 3) The evaluation carried out by SD IT Iqra' 1 includes media analysis, long-term impacts, and community involvement.
Analisis Makna Pesan Yang Terkandung Di Dalam Relief Ukiran Bangunan Pura Umat Hindu Artika, Gusti Putu; Hadiprashada, Dhanurseto; Marlina, Neneng Cucu
Jurnal Media Infotama Vol 19 No 2 (2023): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v19i2.3885

Abstract

This research was conducted to analyze the meaning of the message contained in the carved reliefs of the Hindu temple building at the Dharma Yatra temple, Rama Agung village. The research method uses qualitative research methods to analyze the meaning of the messages contained in the relief carvings of Hindu temple buildings in the village of Rama Agung using hermeneutic theory. The results of the study show that the meaning of the messages contained in the relief carvings of Hindu temples at the Dharma Yatra temple have meanings that mostly contain religious meanings and social messages and norms that apply in society in the village of Rama Agung. The religious meaning is in the form of the meaning of religious values ​​and religious teachings, especially Hinduism, the meaning of social messages, namely social rules and regulations that apply in the community in the village of Rama Agung and norms or rules have the meaning of traditional law or customary law of Hindus in the Rama Agung village.