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All Journal INFORMASI Jurnal Ilmu Sosial dan Humaniora CommIT (Communication & Information Technology) Jurnal ASPIKOM Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Jurnal Komunikasi Massa
Sri Hastjarjo
Universitas Sebelas Maret
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal ASPIKOM

 1 
How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies? Miftahul Rozaq; Sri Hastjarjo; Yulius Slamet
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.936

Abstract

This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conducted with six start-up entrepreneurs to study the social media situation in modeling and the meaning of the social media communication strategy being modeled. The results showed that role modeling occurred based on the needs of novice entrepreneurs to learn social media communication strategies. Also, the correct meaning of social media communication strategies is a determining factor that leads to the self-efficacy of novice entrepreneurs to make similar imitation decisions, develop observed strategies, or create new versions of strategies.
The Local Online Media Professionalism Over Candidate Framing Inside Pacitan Election 2020 Agoes Hendriyanto; Andrik Purwasito; Wakit Abdullah Rais; Sri Hastjarjo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1129

Abstract

The Pacitan Local Leaders Election (Pilkada Pacitan) 2020 must both run democratically and prioritize the citizens’ health in the time of the Covid-19 pandemic. Besides, Pacitan local online media are firstly allowed under regulations (PKPU No 13, 2020) to achieve the success of the elections. From this first-time involvement, the local online media are dealt with various interests trying to attract journalists or online media to stand with one or the other candidate pairs. To meet the purpose, the researchers employed qualitative research methods using framing analysis. In this case, Edelman framing analysis, with categorization choice by highlighting and eliminating other aspects, aims at building an opinion. In conformity with the results, the local online media are not neutral. Further, the news text framing of the online media professionalism in reporting the Pacitan Pilkada was as follows: 1) political culture in Pacitan, 2) ethical competence, 3) legal competence, 4) knowledge competence. Those competencies must be possessed by a journalist. Even more, they were carrying out political activities such as the 2020 Pilkada. The professionalism of journalists was necessarily needed, especially in Indonesia’s democratic party implementation to elect legislative and executive leaders who were truly coming from the people’s soul.
Digital communication strategy of Instagram @chinese_server in deconstructing anti-Chinese sentiment Obed Adi Nugroho; Sri Hastjarjo; Yosia Enggar Kurniawan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1605

Abstract

To date, negative sentiments toward the Chinese ethnic group in Indonesia still exist. Using a content analysis research design, this study attempts to analyze the effective communication strategies of the Instagram account @chinese_server in rectifying various negative sentiments toward the Chinese ethnic group. The results show that the account effectively deconstructs negative sentiments towards the Chinese ethnicity, including pro-PRC, exclusivity, non-nationalism, and atheism, through historical and social narratives packaged in short videos. The account can reach cross-ethnic audiences, encourage multicultural understanding, and facilitate a shift in attitude from ethnocentrism to ethnorelativism. However, resistance is still evident in the form of negative comments. This study is expected to contribute to the discourse on the role of social media in shaping public perception and multicultural education.
Co-Authors Agoes Hendriyanto Akhmad Ridha Djamaluddin Anas Syahirul Alim Andi Supiyandi Andre Noevi Rahmanto Andrik Purwasito Benni Setiawan Ign. Agung Satyawan Ignatius Agung Satyawan Made Dwi Pradnyana Putra Muhammad Zahrul Asyhary Mutiara Yusdhiana Obed Adi Nugroho Pawito Pawito Rengga Mahendra Rifki Aulia Rozaq, Miftahul Rutiana Dwi Wahyunengseh Sabila Soraya Dewi Sandra Alfiani Sudarmo Sudarmo Sudarmo Wakit Abdullah Rais Yosia Enggar Kurniawan Yulius Slamet