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All Journal AL-Fikr Jurnal Al-Qadau: Peradilan dan Hukum Keluarga Islam Al-'Adl Jurnal Industri Pariwisata Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran DIKTUM: JURNAL SYARIAH DAN HUKUM Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Medika Tadulako: Jurnal Ilmiah Kedokteran Fakultas Kedokteran
Muhammad Sabir
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Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
Co-Authors - Afrizal Abdullah Acep Fatchuroji Agus Muchsin Agus Muchsin Ahmad Syuaib Ainil Mardiah Andi Nur Asrinawaty Andriya Risdwiyanto Arief Nuryana Aris Aris Arum Rakhmasari Octivaningsih Asminar Mokodongan Asyraf, M. Asyraf Mubarak Sudarmin Bakhtiar Tijjang Donny Juliandri Prihadi Eva Desembrianita Fajril Husni Fisy Amalia Muhammad Natsir Nurjanna Ladjin Prilosadoso, Basnendar Herry Rukiah Saharuddin Sunardi Purwanda Tri Setyawati