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All Journal Journal of Indonesian Applied Economics JURNAL GALUNG TROPIKA JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) AGROTEK: Jurnal Ilmiah Ilmu Pertanian Jurnal Pengabdian kepada Masyarakat Nusantara Wiratani : Jurnal Ilmiah Agribisnis Inovasi Jurnal Pengabdian Masyarakat (IJPM)
Amri, Andi Azrarul
Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences

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Optimalisasi Value Proposition Produk Juiceyo Di Kota Makassar Putri, Adinda; Sabahannur, St.; Amri, Andi Azrarul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34367

Abstract

Growing public awareness of healthy lifestyles is driving demand for natural, nutrient-rich fruit-based beverages. However, many juice products on the market still contain added sugar and water, which reduce their nutritional value. This study aims to analyze JuiceYo’s value proposition and its role in the development of the healthy beverage industry in Makassar. The methodology employed is qualitative descriptive analysis through the implementation of a business plan, market validation, and analysis of the Business Model Canvas (BMC) and Value Proposition Canvas (VPC). Data was collected through business observations, production trials, and consumer feedback surveys. The results indicate that JuiceYo’s primary advantage lies in its 100% pure juice products, free from added sugar, water, or preservatives, processed using the cold-pressed method to preserve nutritional content. Market validation revealed that the majority of consumers are dissatisfied with juices that are too sweet and watery, making this product well-suited to their needs. The target market includes urban residents, particularly Generation Z and millennials aged 20–34. With a price of Rp23,000 per bottle and a sales target of 196 bottles per month, JuiceYo has strong market potential. Optimizing the value proposition has proven crucial for enhancing competitiveness and business sustainability.
Co-Authors Amalia, Resky Nur Anita Rahman Ansarullah, Ansarullah Arifin, Hinayah Aulia Asriani Asriani, Asriani Farizah Dhaifina Amran ISKANDAR HASAN Leo, Putri Jasmine Febriani Firda Lestari, Pramita Ayu Mahendra, Yusril Ishak Maskar, Rismaladewi Musda, Gusti Hardyanti Musfrianto, Hardika Nuraeni Nuraeni Nuraeni Nuraeni Nurliani Nurliani Putri, Adinda Robbo, Anwar Rosada, Ida Rusdin, Ilmiani Sabahannur, St St Sabahannur Tsalis Kurniawan Husain Tsalis Kurniawan Husain, Tsalis Kurniawan