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Strategies for Revitalizing Universitas Mulawarman Botanical Garden (KRUS) as a Flora and Fauna Educational Tourism Destination Utilizing SWOT Analysis Ilmi, Annisa Nurul; Rahmawati, Dewi; Waskito, Wasis
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11691

Abstract

Samarinda's Universitas Mulawarman Botanical Garden or Kebun Raya Universitas Mulawarman Samarinda (KRUS) has an important role in biodiversity conservation, environmental education, and flora and fauna-based ecotourism. However, in recent years, KRUS has faced challenges in management and tourist attraction so that it has decreased its function. This study aims to analyze the revitalization strategy of KRUS as a conservation-based edu-tourism using SWOT analysis. The method used is a literature study with a qualitative approach based on content analysis of various scientific sources related to botanical garden management strategies. The results showed that KRUS has advantages in the form of diversity of Kalimantan endemic flora and fauna and its potential as an environmental education center. However, the main challenges faced are limited infrastructure, environmental degradation, and lack of promotion and community involvement. To overcome these problems, the proposed strategies include Strengthening development of educational tourism packages, diversifying education-based tourism attractions, and increasing collaboration with academic institutions and communities, and utilization of digital technology for promotion and education. The implications of this research emphasize the importance of synergy between academics, government, and the community in sustainable botanical garden management. Further research is needed to evaluate the effectiveness of the strategies implemented and their impact on environmental conservation and the local economy.
Peningkatan Kesadaran Lingkungan melalui Plang Edukasi Sampah di Pantai Wisata Kalomang, Kelurahan Watubangga Hasmar, Wahyu Nuraini; Sudani, Ni Nyoman tri; Hasnal, Nopianti Sa'dan; Zizih, Andi Rezah Tenri; Ilmi, Annisa Nurul; Juanda, Juanda; Sabilla, Hijriya; Hasnal, M Raaf; Bela, Adel Salsa; Meilani, Meilani; Naniwijaya, Cahaya; intani, Reski amalia; Nurhalili, Nurhalili
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1167

Abstract

The problem of inorganic waste in tourist areas, such as Kalomang Beach, is pressing due to the low level of understanding among visitors and the local community regarding the impact and long decomposition time of waste. This lack of knowledge encourages littering behavior.This community service program aimed to enhance environmental awareness and change behavior through education. The methodology included observation, planning, and the installation of informative educational signboards. The main result was the development of an interactive educational signboard placed in strategic locations. These signs display real inorganic waste samples, such as plastic bottles (450 years) and plastic bags (20 years), along with their estimated decomposition times. The placement of the signs proved effective in attracting attention. Initial evaluations indicated an increase in awareness and several areas appearing cleaner. Although long-term evaluation is still required, the program successfully served as an important first step in triggering behavioral change. The implication is the effectiveness of education as a model for future sustainable environmental programs.