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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi Syariah dan Hukum Islam Islamic Economics And Finance Journal ABDIMU: Jurnal Pengabdian Muhammadiyah JURNAL SAUDAGAR INDONESIA Jurnal Bisnis Digital
Hadi, Nasrul
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi Peningkatan Kesadaran Sertifikasi Halal Pelaku UMKM Kabupaten Sampang dalam Meningkatkan Daya Saing Produk faqih, Faqih; Hadi, Nasrul; Yansah, Rizky
IQTISODINA Vol. 8 No. 2 (2025): Desember
Publisher : LPPM IAI Nazhatut Thullab

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Abstract

Halal certification is an important aspect in ensuring consumer trust and enhancing the competitiveness of MSME products, particularly in Muslim-majority regions such as Sampang Regency. Although the level of awareness among MSME actors regarding the importance of halal certification is relatively high, the number of certified businesses remains low. This study aims to analyze the level of awareness of MSME actors, identify obstacles in the halal certification process, and formulate strategies to improve halal certification awareness. This research employs a qualitative approach using a descriptive case study method through observation, interviews, and documentation. The findings reveal that the main obstacles include complex procedures, limited access to information, certification costs, and insufficient assistance. The study concludes that improving halal certification awareness requires integrated strategies involving socialization, education, technical assistance, and sustainable policy support to enhance MSME product quality and competitiveness.
Co-Authors Ali Fahmi, Moh. Amala, Khairun Budi, M. Arief Setia Budi, M.Arief Setia Faqih, Faqih Fitri, Aida Imari, Sophia Linawati , Linawati Mahmudi Mahmudi Mimiasri Mimiasri, Mimiasri Muhammad Andi Mukhra, Uly Handayani Nuzulman Nuzulman Ramadhan, Fakhri Rodiaminollah, Moh. Safirussalim, Safirussalim Saputra, Aiyub Siti Aisyah Utami, Witra Dian Wiratama, Muhammad Jaka Yansah, Rizky Zikrillah, Zikrillah