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All Journal Jurnal Sains Sosio Humaniora Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bingkai Ekonomi (JBE) Jurnal Info Sains : Informatika dan Sains Majalah Ilmiah Inspiratif Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Social Work and Empowerment Celebes Journal of Community Services
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Increasing sales volume with a marketing mix strategy using swot analysis on a bread sourdough bakery Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 01 (2024): Informatika dan Sains , Edition March 2024
Publisher : SEAN Institute

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Abstract

A Bread Sourdough Bakery is a manufacturer and shop that sells sourdough bread products, where sourdough is a type of bread that is currently starting to be popular with consumers because the raw materials are considered more natural and healthy than bread on the general market. Determining a marketing mix strategy for this business is one of the strategies for developing, improving the business and facing intense competition. The aim of this research is to find out whether the aspects of the marketing mix strategy, namely product, price, place, promotion, people, physical evidence and process, are appropriate and can be applied to increase sales volume. This research is a qualitative descriptive study, data was collected directly from the company by conducting observations and interviews. The research results show that the marketing mix strategy implemented can increase sales volume so that the Bread Sourdough business owner must continue to improve existing strategies in order to win the competition.
“GENERASI MILENIAL YANG SIAP MENGHADAPI ERA SOCIETY 5.0” Jalantina, Dyah Ika Kirana; Minarsih, Maria Magdalena; Alvin, Muhammad Indra; Navisatuzzahro, Alvina; Pramiarso, Joni; Febriani, Dewi
Majalah Ilmiah Inspiratif Vol 8, No 15 (2022): Majalah Inspiratif Vol.8 No.15 Juli 2022
Publisher : Universitas Pandanaran

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Abstract

The rapid development of technology today has changed almost every line of human life by using digital technology. In time, almost all types of human work will be replaced by digital technology so that it can make work easier in creating, changing, storing and conveying information. All the challenges that exist in the era of digitalization or the era of society 5.0 must be faced by the millennial generation, which is the largest part of the workforce today. Workers must think critically, have the soft skills needed by the world of work and industry in order to be able to compete amidst fierce competitors and the demands of an ever-evolving era.
Diversifikasi Produk Hasil Olahan Tempe Sebagai Upaya Peningkatan Kesejahteraan Masyarakat Kelurahan Bandungrejo, Kecamatan Mranggen Kabupaten Demak Jalantina, Dyah Ika Kirana; Minarsih, Maria Magdalena; Fatmasari, Dewi; Juliani, Retno Djohar
Celebes Journal of Community Services Vol. 3 No. 1 (2024): December - May
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i1.1407

Abstract

Tempe merupakan makanan sehat berbahan alami yaitu kedelai dengan kandungan gizi yang lengkap seperti protein, vitamin B, asam lemak, antioksidan dan antibiotik alami. Tempe banyak dikonsumsi oleh mayoritas penduduk Indonesia sebagai lauk. Diversifikasi hasil olahan tempe dapat dijadikan aneka macam produk dengan daya jual tinggi yang dapat meningkatkan nilai ekonomi masyarakat. Tujuan pengabdian ini adalah untuk memberikan pengetahuan kepada masayarakat setempat khususnya para wanita tentang diversifikasi tempe sekaligus mengadakan pelatihan agar dapat menambah pendapatan. Kegiatan ini dilaksanakan dengan beberapa tahapan yaitu persiapan mencakup perencanaan dan sosialisasi program kegiatan, penyediaan alat dan bahan kegiatan, pelaksanaan kegiatan yaitu pelatihan diversifikasi olahan tempe serta pemantauan dan evaluasi.
Driving Factors of Impulse Buying Tendency For Alfamart Consumers. (Case Study at Alfamart Kramas, Banyumanik, Semarang) KIrana Jalantina, Dyah Ika; Magdalena, Maria; Rahmawati, Putri
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

The purpose of this research is to analyze the influence store atmosphere, product displays, bonus packs, price discounts, in-store promotions and service quality on impulse buying (unplanned purchases) among consumers at Alfamart Kramas, Tembalang, Semarang. Using multiple regression analysis method, data collection was conducted by distributing questionnaires to consumers who had made purchases or transactions at Alfamart Kramas Tembalang totaling 100 respondents as research samples. The results showed that the three independent variables, namely store atmosphere, product display, bonus pack, price discount, in-store promotional and service quality have a positive and significant effect on the dependent variable , namely impulse buying.
SOSIALISASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN PRODUK LOKAL DESA MANGUNSARI, KECAMATAN GUNUNGPATI, KOTA SEMARANG Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Dewi Fatmasari; Rini Fadilah; Dewi Febriani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41461

Abstract

Penggunaan sosial media mengalami peningkatan pesat dewasa ini termasuk dalam penggunaannya sebagai platform untuk transasksi bisnis. Perubahan perilaku membeli konsumen dari pembelian offline ke pembelian secara online mendukung tingginya penggunaan sosial media oleh masyarakat di seluruh Indonesia bahkan dunia. Salah satu platform yang banyak digunakan masyarakat sebagai ajang transaksi bisnis secara online adalah marketplace facebook. Hal ini membuat banyak pelaku bisnis mempromosikan produk atau jasa melalui platform tersebut dengan berbagai alasan diantaranya adalah kemudahan akses, tidak dikenakan biaya serta dapat mempromosikan aneka ragam produk. Sosialisasi sekaligus pelatihan digital marketing yang dilakukan terhadap masyarakat desa Mangunsari kecamatan Gunungpati ini bertujuan untuk lebih memperkenalkan fungsi marketplace facebook agar dapat digunakan sebagai sarana promosi dengan optimal sehingga dapat meningkatkan penjualan produk
ANALYSIS OF GENERATION Z CONSUMER BEHAVIOR IN THE DIGITAL ERA Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.503

Abstract

The rapid development of technology today has changed consumer behavior in shopping for products or services. The large number of computer applications that replace human services, such as many market places, online motorcycle taxis, online loans and even opening savings accounts online, makes consumers rely on these applications to support their daily needs, including supporting their work. Consumer knowledge of a product or service increases along with the many types of information received. This research is a qualitative descriptive study, with data collection directly from Gen Z consumers (aged 12 years to 27 years). This research aims to determine changes in consumer behavior amid the rise of online shopping applications and systems. The research results show that Gen Z consumer behavior has changed to digital consumer behavior so that online sales are more attractive to consumers.
Pelatihan Pembuatan Hantaran Pernikahan Sebagai Peningkatan Perekonomian Di Kelurahan Bandungrejo, Kecamatan Mranggen Kabupaten Demak Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.629

Abstract

Wedding gifts in the form of various women's necessities are usually given by the groom to the bride on the night before the wedding. These gifts are generally formed and decorated in such a way that they are aesthetic and unique. This wedding gift making service can be done at home as an activity that can increase income. This wedding gift making training is carried out by practicing directly with local comunity in Bandungrejo Village, Mranggen District by bringing in trainers who have this expertise. The purpose of this training is to stimulate creativity and innovation in order to produce attractive gifts that are in demand by the community and ultimately generate additional income.
Co-Authors Agustien Zulaidah Alvin, Muhammad Indra Dewi Fatmasari Dewi Fatmasari Dewi Febriani Dewi Febriani Dukut Martinus Prabantara Heru Sri Wulan Juliani, Retno Djohar Maria Magdalena Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Navisatuzzahro, Alvina Pramiarso, Joni Putri Rahmawati Rini Fadilah Sauca Ananda Pranidana Wulan, Heru Sri