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All Journal Kanal : Jurnal Ilmu Komunikasi JRMSI - Jurnal Riset Manajemen Sains Indonesia MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Keperawatan Malang (JKM) Jurnal Medika Hutama JPK: Jurnal Proteksi Kesehatan JBMR: Journal of Business and Management Review Jurnal Teknologi Informasi dan Komunikasi GANESHA: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi BULETIN BISNIS & MANAJEMEN (BBM) Berita Kedokteran Masyarakat Jurnal Ilmu Kehutanan Jurnal Mutiara Ilmu Akuntansi Jurnal bintang manajemen Prosiding Seminar Nasional Unimus Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember Edukasi dan Didatika: Jurnal Ilmiah Pendidikan Dasar Jurnal Pengabdian, Riset, Kreativitas, Inovasi, dan Teknologi Tepat Guna (Parikesit)
Ari Susanti
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Journal : Jurnal bintang manajemen

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Pengaruh Gaya Hidup, Online Customer Review Dan E-Wom Terhadap Keputusan Pengguna Aplikasi Ovo Di Solo Raya Cindy Dayinta Puspitasari; Ari Susanti
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1892

Abstract

This study aims to determine the analysis of the influence of lifestyle, OCR and E-WOM on the decisions of OVO application users. This research method is associative research where the research method is a quantitative approach. This study uses a questionnaire to share basic data. In this study, the population is all the people of Solo Raya and the research sample is 100 respondents, and the sampling method uses Purposive Sampling and uses the roscoe formula, the analytical method is assisted by SPSS version 25. The data analysis method uses Instrument Tests, Classical Assumptions tests, and Multiple Regression Tests. secondary data obtained from books that reveal user decisions, the internet and previous research journals. The results of this study conclude that simultaneously (F test) shows if there is a significant effect between lifestyle, OCR, and E-WOM on user decisions..
Co-Authors Abdul Habib Abdul Malik Siddiq Afina Putri Widyasari Andhiyani Rahmasari Putri Anirotun Nisa Arri Handayani Cindy Dayinta Puspitasari Danang Dwi Saputro Defa Rizky Pratama Dewa Ayu Indira Wardhani Dewi Ika Octavia Dini Rakhmawati Ditta Kharisma Yolanda Putri Dya Sustrami Edenniera Zefanya Christyani Eka Wahyuni Anamika Elia Ardyan Era Trianita Saputra Ester Dwi Supriyanto Hanggara Sudrajat Ismam Asyari ISYE FADMIYANOR Karomah, Nurul Giswi Krisnawati SN Lestari Lusi Endah Mawarni M. Wildan Ibnu Batuthoh Maharani Suprihatin Melly Wardanis Moh. Rizky Alamsyah Niken Firdaus Nurjanati Uzlifah Priyanita Wingga Ermala Purwanta Qardhawi Ikhsan Rahmi Rosita Raisma Nadhifa Rezangtika Alfawwazi Turhadi Ria Estiana Septia Putri Utami Sharon Gondodiputro Susilowati Tantik Sumarlin . Utomo Wibisono Zahra Mala Ainurroat