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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Ulead : Jurnal E-pengabdian
Hanum, Rahmadiah
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Mantik

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Market share analysis and market segmentation of android-based mobile phone products in sibolga city: market share Hutabarat, Indra Setiawan; Hutabarat, Sinta Veronika; Panggabean, Yusi Tri Utari; Hanum, Rahmadiah
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5419

Abstract

This study aims to find out how big the smartphone market share is and see which type of smartphone dominates the market and becomes the Top Leader, as well as see the most promising market segmentation, the research method is used by market estimate analysis and the distribution of questionnaires to 50 respondents, from the results of the research it was found that Oppo SmartPhone has occupied the top position of the smartphone market with an annual sales achievement of 8,395 data taken from Mobile phone counters in the Sibolga City area, North Sumatra Province
Digital Transformation of Msmes And Its Contribution To Economic Performance Toward Indonesia Emas 2045 Hutabarat, Sinta Veronika; Windari, Furi; Wardina, Heni; Hanum, Rahmadiah
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6919

Abstract

Digital transformation is a critical factor in strengthening micro, small, and medium enterprises (MSMEs) to support sustainable economic growth. This study aims to analyze the contribution of MSME digital transformation to economic performance within the perspective of Indonesia Emas 2045. The research adopts a quantitative approach using survey data collected from MSME actors who have implemented digital technologies in their business operations. Data are analyzed using multiple linear regression to examine the influence of digital marketing, digital payment systems, and online marketplaces on MSME economic performance. The findings indicate that digital transformation significantly improves MSME competitiveness, sales growth, and operational efficiency. This study contributes to the economic development literature by positioning MSME digitalization as a strategic driver for achieving Indonesia’s long-term national development vision. The results provide policy implications for accelerating MSME digital adoption to support inclusive and sustainable economic growth.
Co-Authors Andhira, Ayu Hasugian , Paska Marto Hutabarat, Indra Setiawan Hutabarat, Sinta Veronika Lubis, Dicky Syahputra NASUTION, ATIKA AINI Siregar, Mira Yosefa Wardina, Heni Windari, Furi Yusi Tri Utari Panggabean