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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Hukum Kaidah: Media Komunikasi dan Informasi Hukum dan Masyarakat Ulead : Jurnal E-pengabdian International Journal of Economics (IJEC) International Journal of Community Service (IJCS)
NASUTION, ATIKA AINI
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The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Nasution, Atika Aini; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.071 KB) | DOI: 10.55299/ijec.v1i1.67

Abstract

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values ​​that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.
E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Nasution, Atika Aini; Aryani Sairun
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.275 KB) | DOI: 10.55299/ijcs.v1i2.191

Abstract

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.
Pembaharuan Hukum Dalam Mencptakan Hubungan Yang Harmonis Antara Publisher Dan Platform Media Sosial Yang Menghasilkan Jurnalisme Berkualitas Sipahutar, Ervina Sari; Fitri, Li’idil; Nasution, Atika Aini
Jurnal Hukum Kaidah: Media Komunikasi dan Informasi Hukum dan Masyarakat Vol 24, No 1 (2024): Edisi September 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jhk.v24i1.10001

Abstract

Urgensi dari penelitian ini perlu adanya pembaharuan hukum yang akan menjembatani hubungan yang harmonis antara publisher dengan platform media sosial dan menghasilkan jurnalisme berkualitas yang faktanya selama ini hubungan antara platform digital dan publisher jauh dari yang diharapkan karena platform pada media sosial secara sepihak menentukan prioritas berita yang disebarluaskan dan mengambil keuntungan dari iklan  yang muncul pada berita-berita yang disajikan. Data temuan dari penelitian ini diharapkan menjadi masukan untuk mengembangkan hubungan yang sebaiknya dilakukan oleh perusahaan jurnalis dan platformguna menghasilkan jurnalisme dan berita-berita yang berkualitas dimana nantinya akan memberikan profit yang adil pada para pihak. Sekaligus diharapkan dapat memberikan masukan dalam pembaharuan regulasi dimasa yang akan datang. Tujuan yang diharapkan didalam penelitian ini untuk dapat menjawab persoalan yang dirumuskan dalam perumusan masalah yakni untuk mengetahui bentuk praktek jurnalisme dalam Platform media sosial, yang dihubungkan dengan etika jurnalistik, untuk mengetahui tanggungjawab perusahaan Platform dalam mendukung jurnalisme yang berkualitas dan cara mencapai hubungan yang harmonis antara publisher dan platform media sosial dalam menghasilkan jurnalisme yang berkualitas. Metode penelitian yang digunakan adalah pendekatan yuridis normatif dan pendekatan yuridis empiris. Penelitian normatif atau doktrinal sebagai penelitian yang mengkaji secara sistematis aturan hukum tertentu, yang kemudian menganalisis hubungan antara peraturan-peraturan yang terkait dan mungkin memprediksi pembangunan masa depan.Kata Kunci: Publisher, Platform Media Sosial, Jurnalisme Berkualitas
The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective Andika; Nasution, Atika Aini; Luthfiana, Della Nanda; Ihsan, Akmal; Yuanidhar, Fazah
Journal of Theory and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 17 No. 3 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i3.60265

Abstract

Objective: This study will thoroughly explore the effects of the quality of integration, perceived fluidity, and the reliability of assurances on cognitive and emotional engagement and customer loyalty within the banking sector. The investigation will be conducted in an omnichannel context using the stimulus-organism-response (SOR) framework. Design/Methods/Approach: This research utilized an online survey distributed via personal messages to collect data from bank customers who actively use omnichannel banking services. Employing a non-probabilistic purposive sampling technique, the study ensured respondents met specific criteria, resulting in 275 valid responses, which were analyzed using Smart PLS-SEM 4.0 to verify the proposed hypotheses. Findings: This study found that the quality of integration and perceived fluidity significantly affect cognitive and emotional customer engagement. Interestingly, the reliability of assurances impacts only cognitive engagement rather than emotional engagement. These two forms of engagement, cognitive and emotional, substantially enhance brand loyalty in the omnichannel banking context. Originality/Value: This study contributes significantly to the existing literature by providing a holistic perspective on customer engagement in the banking sector during the omnichannel era. Unlike previous studies, this research integrates three key dimensions within omnichannel banking: the quality of integration, perceived fluidity, and the reliability of assurances. Using the SOR framework, it explores their impact on cognitive and emotional engagement and customer loyalty. The findings not only deepen the understanding of effective service channel management to enhance customer engagement and loyalty but also offer practical guidance for the banking industry in designing more effective omnichannel strategies. Practical/Policy implications: This study's findings provide valuable insights for banks in the omnichannel banking sector. The research indicates that banks must optimize integration quality across service channels to enhance customer engagement and loyalty. Banks should adopt technologies that enable real-time data synchronization and train staff to ensure service consistency across all channels. Additionally, banks should develop effective loyalty programs to maintain cognitive and emotional customer engagement and actively collect feedback to improve customer experience continuously.
PKM Pelatihan Penggunaan Word Wall Sebagai Media Pembelajaran Interaktif untuk Guru SDN 155678 Hutanabolon 2 Kelurahan Hutanabolon Kecamatan Tukka Kabupaten Tapanuli Tengah Panggabean, Yusi Tri Utari; Hanum, Rahmadiah; Nasution, Atika Aini; Hasugian, Paska Marto
ULEAD : Jurnal E-Pengabdian Volume 4 Nomor 1 Juli 2024
Publisher : Fakultas Ilmu Komputer, Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/ulead.v4i1.3932

Abstract

The utilization of Word Wall as an interactive learning media holds great potential to enhance learning effectiveness in classrooms. The objective of this service is to provide training to teachers on the concepts, implementation, and benefits of using Word Wall within the context of active learning. Training methods employed include theoretical sessions, practical demonstrations, and collaborative discussions aimed at building understanding and practical skills. eval_uation results indicate that this training effectively expands teachers' knowledge and skills in utilizing Word Wall as an interactive learning tool, actively supporting student learning. This study highlights the importance of developing teachers' abilities to leverage educational technology in creating stimulating and inclusive learning environments.
Co-Authors ANDIKA Aryani Sairun Baginda Harahap Bayu Eko Broto Chairul Bariah Fitri, Li’idil Hanum, Rahmadiah Hasugian , Paska Marto Hayanuddin Safri Ihsan, Akmal Luthfiana, Della Nanda Nurjannah Panggabean, Yusi Tri Utari Sipahutar, Ervina Sari Sutoyo Yuanidhar, Fazah Zuriani Ritonga