Claim Missing Document
Check
Articles

Found 14 Documents
Search

Pengaruh Customer Delight, Customer Loyalti, dan Customer Satisfaction terhadap Keputusan Pembelian pada Produk Perhiasan Emas di Toko Naga Akbar – Semampir Airho, Siti Aulia Isfi; Ghafur, Abd; Azizah, Lailatul
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.22131

Abstract

Dalam konteks keputusan pembelian di toko perhiasan Naga Akbar, kepuasan, kepercayaan, dan kesenangan konsumen memainkan peran penting dalam meningkatkan kecenderungan untuk melakukan pembelian. Penelitian ini bertujuan untuk mengidentifikasi pengaruh secara bersama-sama dari customer delight, customer loyalty, dan customer satisfaction terhadap keputusan pembelian. Pengambilan sampel dilakukan melalui accidental sampling dengan mengedarkan kuesioner kepada 100 konsumen perhiasan di toko Naga Akbar Semampir. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa nilai F hitung sebesar 22,119, yang lebih besar dari nilai F tabel (2,70). Dengan demikian, dapat disimpulkan bahwa terdapat pengaruh yang signifikan secara bersama-sama antara customer delight (X1), customer loyalty (X2), dan customer satisfaction (X3) terhadap keputusan pembelian (Y).
Peranan KUD Sembada Puspo sebagai Penggerak Pembangunan Ekonomi Desa Ditinjau dari Perspektif Ekonomi Islam di Kecamatan Puspo Kabupaten Pasuruan Azizah, Lailatul
OECONOMICUS Journal of Economics Vol. 7 No. 2 (2023): (June) edisi 14
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2023.7.2.181-202

Abstract

This research is a qualitative descriptive research . Researchers will describe the existence of cooperatives in carrying out the role of developing village economic development. From the results of the analysis, it was found that’’ the role of the Puspo Sembada KUD as the driving force for village development was considered to have a high multiplier effect’’.As a supporter of gross regional domestic product has low competitif power, this is evident from the increase in cow’s milk production that is not accompanied by quality, therefore we need a strategy that focuses on the mechanism and optimization of the development of cow’s milk farmers and target markets, including: provide guidance and counseling to dairy farmers.
Live Survival Strategy to Grow Entrepreneurial Interest in the Perspective of Maqashid Asy-Syari'ah (On Deaf-Mute Disabilities UPT RSBRW - Pasuruan) Azizah, Lailatul
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.61871

Abstract

Difficulties for people with hearing and speech impairments in accessing formal employment because companies only open and look for workers in the physically & mentally healthy category, to increase productivity & effectiveness of employee performance. While getting a job is very important & fundamental for sustainability & continuity. One of the problems faced by people with hearing impairments is how to develop skills & knowledge according to their talents and interests, so that they are able to move independently in fulfilling and prospering their needs & desires without depending on the informal sector.This research is descriptive research with a qualitative approach. The researcher will describe survival strategies to foster interest in entrepreneurship for people with hearing and speech impairments according to field conditions with the aim of finding a comprehensive survival strategy formulation. From the results of data analysis in the field, it is clear that the concept of success in the presence of limitations / impairments is that there are 3 types of survival strategies used by people with hearing and speech impairments, namely: active strategy (having, independence, confidence, enthusiasm, optimism, perseverance), passive strategy (making savings in meeting needs: dharuriyat, hajiyat, tahsiniyat, and implementing rational consumption patterns/ mustahlik al-aqlani), network strategy (using available accessibility & building relationships with related agencies).
Inovasi Strategi Pemasaran Pembiayaan Mas Antam Pada Produk Arrum Haji ( Studi PT Pegadaian Syari’ah Bangil – Pasuruan ): Inovasi Strategi Pemasaran Pembiayaan Mas Antam Pada Produk Arrum Haji ( Studi PT Pegadaian Syari’ah Bangil – Pasuruan ) Azizah, Lailatul
Airlangga Journal of Innovation Management Vol. 5 No. 4 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i4.65123

Abstract

The fact is that every year the departure quota for prospective hajj pilgrims is relatively small and the waiting list is quite long, draining time, money & energy. With the high level of community need for hajj financing, Shari'a Leasing Company Bangil–Pasuruan is here. As a business opportunity/enterprise that operates in the field of hajj financing products (hajj arrum), an easy, fast, precise, and safe solution in overcoming the problem of registration needs & obtaining a hajj portion number, especially in middle to lower economic communities, just by pawning gold from antam as collateral with the financing concept: no banks, usury, fines and confiscations. Through the application of the concept of rahn, ijarah & qard contracts. From the results of field data analysis, it is clear that there are 4 forms of innovation in gold from antam financing strategy applied to arrum hajj products, name: 1. product (gold savings program with 4T concept on credit), 2. price (gold from antam guarantee 3.5 grams customers can make & get a hajj portion number, and freely choose the number of installments & period according to economic conditions. 3. promotion (product introduction carried out online & offline), 4. service (friendly, policy, practical, easy, fast and safe). To be able to anticipate business risks for customers who fail to pay pawnshops should be able to select/measure credit worthiness by applying the 5C principles.