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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Ilmiah ASET Journal of English Education Program (JEEP) Jurnal Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Practical Management Studies Jurnal Bisnis Dan Manajemen: Bisman
Nazarudin, Hamzah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Analisis Customer Experience terhadap Minat Berkunjung Kembali pada Obyek Wisata Kabupaten Lembata Nazarudin, Hamzah; Indawati J Nino; Tantri Widiastuti
Jurnal Ilmiah Aset Vol. 27 No. 2 (2025): Jurnal ASET Vol 27 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.27.2.256

Abstract

The purpose of this research is to determine the influence of customer experience (education value, aesthetics value, entertainment value, escapism value) on the intention to revisit tourist attractions in Lembata Regency. The respondents in this study were 100 tourists who visited tourist attractions in Lembata Regency. The sampling technique used was non-probability sampling with the purposive sampling method, where samples were selected based on specific criteria, including: a. Respondents who had visited tourist attractions in Lembata Regency at least twice, b. Respondents aged over 20 years, as at this age, they are expected to have the ability to assess and understand the research variables. The data analysis technique used in this study was multiple linear regression analysis. The results of the study indicate that customer experience, consisting of education value, aesthetics value, entertainment value, and escapism value, has a positive influence both partially and simultaneously on the intention to revisit tourist attractions in Lembata Regency. Based on the coefficient of determination (R-square) of 0.573 (0.573 x 100) = 57.3%, it shows that customer experience can explain 57.3% of the intention to revisit tourist attractions in Lembata Regency, while the remaining 42.7% is influenced by other variables.
Co-Authors Ananda, Lidea Attubel, Maymunah Dola, Maria Indawati J Nino Jehezkielomi Kamuri, Klaasvakumok Kabu, Enos Lao, Hans Lao, Hans Arisandi Lao, Hans Arisandy May Munah Attubel, May Munah Mokola, Donna Nino , Indawati Nino, Indawati Pela, Yunita Sayd, Anastasia Imelda Seubelan, Alfiando Tantri Widiastuti