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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah ASET
Dwiantari, Scorina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas yang Dimediasi oleh Kepuasan Dwiantari, Scorina
Jurnal Ilmiah Aset Vol 22 No 1 (2020): Jurnal ASET Volume 22 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.22.1.161

Abstract

The purpose of this study was to determine the effect of brand image and product quality on consumer loyalty with consumer satisfaction as a mediator using Indrakila Cheese products. To determine the effect of brand image, product quality and customer satisfaction on costumer loyalty using Indrakila Cheese products. To find out whether costumer satisfaction mediates the influence of brand image and product quality on costumer loyalty using Indrakila Cheese products. The population in this study were all costumers who use Indrakila Cheese products. The sample is determined by the Purposive Sampling method. Sampling with Slovin formula obtained 110 respondents. The data used are primary data using a questionnaire. Data analysis using linear regression. Based on the results of the research that has been done, it can be known brand image has a positive effect on costumer satisfaction of Indrakila Cheese products. Product quality has a positive effect on costumer satisfaction of Indrakila Cheese products. Brand image has a positive effect on costumerr loyalty of Indrakila Cheese products. Product quality has a positive effect on costumer loyalty of Indrakila Cheese products. Customer satisfaction has a positive effect on costumer loyalty of Indrakila Cheese products. Brand image has a positive effect on costumer loyalty mediated by costumer satisfaction. Product quality has a positive effect on costumer loyalty mediated by costumer satisfaction.
PENGGUNAAN APLIKASI E-WALLET SEBAGAI SARANA PEMBAYARAN TRANSAKSI BISNIS KULINER PADA MASA PPKM KOTA SEMARANG Dwiantari, Scorina; Permanasari, Rusdiana; Puspitasari, Wahyu
JURNAL STIE SEMARANG Vol 14 No 1 (2022): VOLUME 14 NOMOR 1 EDISI FEBRUARI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstract. The E-Wallet application helps all business transactions, one of which is the culinary business.These online transactions are very helpful to maintain business operations, especially the culinary business in current conditions. This study aims 1) to find out business people using the E-wallet application optimally during the PPKM period. 2) to find out that the use of the E-wallet application is very profitable during the PPKM period. This research method is descriptive qualitative where the researcher conducts observations and interviews on business people, consumers and user informants. From the results of this study, the use of the E-wallet application for business people and consumers is used optimally because it is safe and convenience for transactions. This application is also an alternative because cash payments are very rarely made during the PPKM period. The E-Wallet application uses a tool called barcode or QR code and the money can go directly to the owner’s account. Abstraksi. Aplikasi E-Wallet membantu segala transaksi bisnis salah satunya adalah bisnis kuliner.Transaksi online yang digunakan sangat membantu untuk mempertahankan operasional bisnis terutama bisnis kuliner pada kondisi saat ini. Penelitian ini bertujuan 1) untuk mengetahui para pelaku bisnis menggunakan aplikasi E-Wallet secara maksimal di masa PPKM . 2) untuk mengetahui penggunaan aplikasi E-Wallet sangat menguntungkan di masa PPKM. Metode penelitian ini adalah deskriptif kualitatif dimana peneliti melakukan obsevasi dan wawancara pada pelaku bisnis, konsumen dan user informan. Dari hasil penelitian ini bahwa penggunaan aplikasi E-wallet bagi pelaku bisnis dan konsumen digunakan maksimal karena untuk keamanan dan kenyamanan dalam bertransaksi. Aplikasi ini juga menjadi salah satu alternatif karena pembayaran tunai sangat jarang dilakukan di saat PPKM. Aplikasi E-Wallet menggunakan alat yang dinamakan barcode atau kode QR dan uang dapat masuk langsung ke rekening pemilik.
Perspectives on the Values in University Administration :: Reflection on Empiricism Through Critical Paradigm Christy, Nisa Novia Avien; Wu, Ming-Chang; Wibowo, Radna Andi; Dwiantari, Scorina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17777

Abstract

The current educational environment is characterized by a high level of competitive pressure, which is the result of meritocratic policies and the multifaceted resources available. Universities are encouraged to use measurable, often instantaneous, accomplishments to demonstrate their self-accreditation. Consequently, the university administration strives to establish a mundane institutional reputation by focusing on quantitative but superficial metrics, including project grants, apparatus upgrades, and paper publication. In order to candidly envision the future of institutions and engage in a more in-depth discussion of the fundamental objectives of university education, there is a limited amount of reflection on the values of current university development. Consequently, this investigation employs literature analysis approaches to synthesize the subsequent issues: (1) the obstacles to empiricism and performanceism in university environments, (2) the reflection of administration values in contemporary universities, and (3) the proposed strategies for enhancing the fundamental values of university administration.
PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU Dwiantari, Scorina; Setiawan, Irene Nathalia; Heriawan, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12270

Abstract

TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty
PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Setiawan, Irene Nathalia; Dwiantari, Scorina; Heriawan, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14140

Abstract

One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.
Strategi Pemasaran dan Pelayanan Produk Sisuka Dalam Meningkatkan Loyalitas Anggota Baitul Maal Wat Tamwil (BMT) Sulistyorini; Setyarini, Any; Dwiantari, Scorina
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10004

Abstract

Abstract SISUKA is a voluntary term deposit in the financing and fundraising industry and is the most dominant deposit in BMT Hudatama Semarang City. In carrying out one of its duties in providing funds from customer members, both on a small scale and on a large scale. Therefore, a strategy is needed to increase customer loyalty through marketing strategies and product service strategies. Research approach uses a qualitative approach by explaining or describing clearly and in detail a phenomenon and obtaining complete data about the subject of research. The method used in this study is comparative descriptive, namely by the way researchers describe the findings in the field from the results of interviews, observations and documentation. The subjects of this study are the Head of BMT Hudatama, employees of marketing, cashiers and CS as well as BMT Hudatama customers with certain secretaries. Data collection techniques in this study used data collection methods with observation, interviews and documentation. Data validation techniques use triangulation. The results of this study will report on the mechanism of SISUKA products (Voluntary Time Savings), marketing strategies through market segmentation, produc, price, promotion, and place as well as product services carried out through tangible, Emphaty, Reability, Responsivenes, Assurance. With a good mechanism, marketing strategy and good service will be able to increase customer interest in raising funds at BMT Hudatama so that customer loyalty increases.
Co-Authors 12.42.02.0021 Bambang Heriawan Any Setyarini, Any Christy, Nisa Novia Avien Permanasari, Rusdiana PUSPITASARI, WAHYU Setiawan, Irene Nathalia Sulistyorini Wibowo, Radna Andi Wu, Ming-Chang