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The Role of Community Behavior in Mangrove Natural Resource Management: A Case Study in Kota Pari Village Daulay, Muhammad Toyib; Faried, Annisa Ilmi; Matondang, Edi Saputra; Riwanda, Febby
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45916

This study aims to ascertain and analyze the effect of community behavior on the mangrove natural resource management strategy in Kota Pari Village, Pantai Cermin District, Serdang Bedaga Province. Conservation efforts on mangrove forests have significant significance in relation to the function and role of mangroves, as they comprise physical, biological, ecological, and socioeconomic roles. The management of mangrove forests in multiple regions has had a substantial impact on the ecosystem. As a result, mangrove forest areas must be investigated in detail, in depth, and as soon as possible, as it is common knowledge that various development activities conducted in mangrove forest areas have resulted in a number of quite complex and concerning problems. According to the findings of this study, community behavior has a positive and significant impact on policy strategies. Positive and significant effects of community behavior on the management of mangrove forest natural resources. The management of mangrove natural resources is impacted positively and significantly by policy strategies. Through Policy Strategies, community behavior has a positive and significant impact on the management of mangrove forest natural resources. On the basis of the findings of this study, it is anticipated that residents of Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency will be able to increase the income of low-income residents.

ANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET Sanny, Annisa; Daulay, Muhammad Toyib
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.33395

This study is to analyze the effect of satisfaction, emotional bonding and brand trust on consumer loyalty for Lip Serum Esenses , where consumers find it difficult to get products that are often out of stock at sales outlets. Furthermore, the data obtained from the distribution of questionnaires or questionnaires from 90 respondents. The model used is Multiple Linear Regression and processed using SPSS version 22.0. The results of the analysis using the coefficient of determination show that 56.9% of customer loyalty can be obtained and explained by satisfaction, emotional attachment and brand trust. While the remaining 43.1% is explained by other variables not included in this study.

Optimization of Digital Marketing Strategies to Increase Revenue from The Tourism Sector in Kota Pari Village Ritonga, Husni Muharram; Daulay, Muhammad Toyib; Erwansyah, Erwansyah; Mukti, Jihan Tri
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.46006

Kota Pari Village, PantaiCermin District, SerdangBedagai Regency, was the focus of this research because its residents saw a need to promote its tourist attractions online. The term "digital marketing" refers to the usage of digital tools by the majority of an organization's marketing team. To increase marketing and reach target markets via digital marketing, the tourism administrators in Kota Pari Village are the primary focus of this research. To do this, they will need to make use of information dissemination tools and online sales promotion, such as social media and websites, which are accessible to people all over the world. MaterialtobesubmittedtotheresearchThis is a digital marketing approach for the tourism industry to ensure a high volume of customers. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, the findings indicated that both strategy (X1) and digital marketing (X2) had a favorable and significant influence on increasing visits to tourism areas. With the results of this study, businesses and tourists in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency can adapt to the changing times and provide for the needs of those who come to visit.

Peran Semangat Kerja, Budaya Organisasi, dan Lingkungan Kerja Terhadap Kinerja PNS Kantor Desa Purwodadi Daulay, Muhammad Toyib; Annisa Sanny; Putri Khairiyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2288

Spirit of work, organizational culture, and work environment influence the performance of civil servants. This research involved all civil servants of the Purwodadi village office, totaling 57 people. In this study, the technique of sampling by non-probability sampling is by using census sampling where the entire population is used as a research sample. This study used quantitative data processed with multiple linear regression models in SPSS 16. The results showed that morale, organizational culture, and work environment had a positive and significant effect on the performance of civil servants of the Purwodadi village office.

Pengembangan Program Pendidikan dan Pelatihan Bagi Masyarakat Desa Pematang Serai Wahyono, Teguh; Arifin, Daud; Daulay, Muhammad Toyib
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 2 No 2 (2023): Jurnal Pengabdian Masyarakat, September 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v2i2.304

The Education and Training Development Program for the Pematang Serai Village Community has had a positive impact on the village community. Villagers have managed to improve their knowledge and skills, so that they can improve their economy. Villagers have also become more independent and can contribute positively to village development. Villagers have managed to improve their knowledge and skills, villagers have been able to improve their economy by using the new skills they learned and villagers have become more independent and can contribute positively to village development. Activities have shown that with good cooperation between the government, universities, and the community, effective and efficient community service activities can be carried out, and can provide tangible benefits to the community.

GREEN MARKETING INNOVATION AS MSME's COMPETITIVE ENHANCEMENT STRATEGY IN PEMATANG SERAI VILLAGE Sanny, Annisa; Daulay, Muhammad Toyib; Ritonga, Husni Muharam; Putri, Indry Febrianti
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Green Marketing is defined as a marketing strategy that emphasizes environmental and sustainability aspects in products, promotions, and business practices. Pematang Serai Village was chosen as the research location because it is an area with MSME potential involving the local economic sector and the natural environment. Through a field researsch approach involving 50 MSME business with various types of businesses in Pematang Serai Village. The results showed that the implementation of Green Marketing had a positive impact on the competitiveness of MSMEs in Pematang Serai Village. MSMEs that implement sustainable marketing practices can differentiate themselves, attract environmentally conscious consumers, and gain a competitive advantage. Supporting factors include awareness of MSME owners about sustainable practices, government support, and access to resources and information that support Green Marketing. Barriers include limited resources, limited understanding of Green Marketing, and challenges in changing consumer behavior. This research is important to expand the understanding of the implementation of Green Marketing in MSMEs in rural areas. The implication is the importance of government and stakeholder support in facilitating sustainable MSME development and encouraging the adoption of environmentally friendly marketing practices

The Influence of Workload, Job Involvement, and Work Environment on Employee Job Satisfaction at the Department of Transportation, Binjai City Karo, Johanes Aste Frans Karo; Daulay, Muhammad Toyib
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1515

This research was conducted at the Department of Transportation of Binjai City with the aim of analyzing the partial and simultaneous effects of workload, work engagement, and work environment on employee job satisfaction. The population consisted of 128 permanent employees, and the sampling technique used was a census, resulting in a total sample of 128 respondents. The type of data used was primary data, with secondary data as supporting sources. Data collection techniques included literature review, surveys, and observation. The data analysis methods applied were multiple linear regression, classical assumption tests, and hypothesis testing. The findings reveal that workload, work engagement, and work environment significantly influence employee job satisfaction, both partially and simultaneously, at the Department of Transportation of Binjai City. There is a strong correlation between these variables and job satisfaction. Employee job satisfaction can be explained by workload, work engagement, and work environment by 51.9%, while the remaining 48.1% is influenced by other factors not examined in this study.

ANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET Sanny, Annisa; Daulay, Muhammad Toyib
Journal of Community Research and Service Vol. 6 No. 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.33395

This study is to analyze the effect of satisfaction, emotional bonding and brand trust on consumer loyalty for Lip Serum Esenses , where consumers find it difficult to get products that are often out of stock at sales outlets. Furthermore, the data obtained from the distribution of questionnaires or questionnaires from 90 respondents. The model used is Multiple Linear Regression and processed using SPSS version 22.0. The results of the analysis using the coefficient of determination show that 56.9% of customer loyalty can be obtained and explained by satisfaction, emotional attachment and brand trust. While the remaining 43.1% is explained by other variables not included in this study.

The Role of Community Behavior in Mangrove Natural Resource Management: A Case Study in Kota Pari Village Daulay, Muhammad Toyib; Faried, Annisa Ilmi; Matondang, Edi Saputra; Riwanda, Febby
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45916

This study aims to ascertain and analyze the effect of community behavior on the mangrove natural resource management strategy in Kota Pari Village, Pantai Cermin District, Serdang Bedaga Province. Conservation efforts on mangrove forests have significant significance in relation to the function and role of mangroves, as they comprise physical, biological, ecological, and socioeconomic roles. The management of mangrove forests in multiple regions has had a substantial impact on the ecosystem. As a result, mangrove forest areas must be investigated in detail, in depth, and as soon as possible, as it is common knowledge that various development activities conducted in mangrove forest areas have resulted in a number of quite complex and concerning problems. According to the findings of this study, community behavior has a positive and significant impact on policy strategies. Positive and significant effects of community behavior on the management of mangrove forest natural resources. The management of mangrove natural resources is impacted positively and significantly by policy strategies. Through Policy Strategies, community behavior has a positive and significant impact on the management of mangrove forest natural resources. On the basis of the findings of this study, it is anticipated that residents of Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency will be able to increase the income of low-income residents.

Optimization of Digital Marketing Strategies to Increase Revenue from The Tourism Sector in Kota Pari Village Ritonga, Husni Muharram; Daulay, Muhammad Toyib; Erwansyah, Erwansyah; Mukti, Jihan Tri
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.46006

Kota Pari Village, PantaiCermin District, SerdangBedagai Regency, was the focus of this research because its residents saw a need to promote its tourist attractions online. The term "digital marketing" refers to the usage of digital tools by the majority of an organization's marketing team. To increase marketing and reach target markets via digital marketing, the tourism administrators in Kota Pari Village are the primary focus of this research. To do this, they will need to make use of information dissemination tools and online sales promotion, such as social media and websites, which are accessible to people all over the world. MaterialtobesubmittedtotheresearchThis is a digital marketing approach for the tourism industry to ensure a high volume of customers. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, the findings indicated that both strategy (X1) and digital marketing (X2) had a favorable and significant influence on increasing visits to tourism areas. With the results of this study, businesses and tourists in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency can adapt to the changing times and provide for the needs of those who come to visit.

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