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All Journal JAM JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Jurnal Pengabdian Kepada Masyarakat Patikala Metris: Jurnal Sains dan Teknologi Jurnal Sistem Informasi dan Manajemen
Akseptori, Ristanti
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Penilaian Business Sustainability Menggunakan Model European Foundation for Quality Management pada Tenant Wirausaha Merdeka Maulana, Danis; Beauty, Nur Lailany Fenny; Rachman, Farizi; Akseptori, Ristanti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21002

Abstract

Research aim: Analyzing the impact of the EFQM 2020 model on assessing business sustainability and business orientation categories of Wirausaha Merdeka tenants using Structural Equation Modeling and EFQM self-assessment. Method: The research uses quantitative data, the SEM (Structural Equation Modeling) method, and EFQM self-assessment. Research Finding: The results of the SEM analysis reveal that organizational culture and leadership, driving performance and transformation, and strategic and operational performance positively influence business sustainability. On the other hand, purpose, vision, and strategy, creating sustainable value, and stakeholder perceptions negatively influence business sustainability. Additionally, engaging stakeholders does not influence business sustainability. Meanwhile, based on the EFQM self-assessment results, it is found that 5 tenants are product-oriented, 16 tenants are process-oriented, and 2 tenants are system-oriented. Theoretical contribution/Originality: This research extends the application of EFQM to more specifically measure the sustainability level of vocational tenant startups, mainly focusing on the specific dimensions of business sustainability. Practitioner/Policy implication: This study adopts the EFQM Model to assess the sustainability of vocational tenant businesses. This study will thoroughly analyze the scores obtained for each EFQM criterion and identify the critical factors contributing to business sustainability. The results of this evaluation will serve as a basis for formulating more targeted recommendations for improvement and development. Research limitation: The EFQM self-assessment focused solely on obtaining the business orientation category through questionnaire responses, lacking in-depth evaluation through interviews.
Marketing Analysis of Gasketed Plate Heat Exchangers using the SWOT Method and Analytic Network Process Maulana, Danis; Fatimah, Ismi; Rachman, Farizi; Akseptori, Ristanti; Devi, Yesica Novrita
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12423

Abstract

The research evaluates the marketing strategy for gasketed plate heat exchangers at PT. XYZ, a mechanical and electrical engineering service firm in Surabaya. A SWOT analysis maps strengths, weaknesses, opportunities, and threats, while the Analytic Network Process ranks interrelated marketing elements. Score place the company in Quadrant I of the grand strategy matrix, indicating an aggressive growth posture. Promotion receives the highest weight, followed by product, price, and distribution. Leading sub-criteria are informational advertising, discounts, and sales promotions. The findings show that information-centric promotion is the most effective lever for expanding market coverage and boosting PT. XYZ’s sales performance.
Co-Authors Amelia Arif, M. Lukman Arif, Muhammad Lukman Beauty, Nur Lailany Fenny Brillyanto, Muhammad Haffid Indra Devi, Yesica N Devi, Yesica Novrita Dewi, Murni Sari Farizi Rachman Fatimah, Ismi Fitri Hardiyanti Fitri Hardiyanti, Fitri Gaguk Suhardjito Maharani, Aditya Ningsih, Lestari Mulyani Novrita Devi, Yesica Prihandono, Medi Puspita Sari, Devina Rohma Dhani, Mey Syamsiar, Syamsiar Yuniati, R A Norromadani Yuniati, R.A. Norromadani