Article Per Year (5 Year)
p-Index From 2021 - 2026
3.965
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Transformasi Global Jurnal Hubungan Internasional Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL LENTERA BISNIS WIDYA MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations WIMAYA: Interdisciplinary Journal of International Affairs Jurnal Pengabdian Masyarakat Indonesia Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Applied Sciences in Tourism and Events Journal Publicuho PIKAT Pena Wimaya Hasanuddin Journal of Strategic and International Studies Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Economics, Business and Innovation Research
Rasyidah, Resa
Dosen Program Studi Hubungan Internasional UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
Saudi Vision 2030: Upaya Nation Branding Arab Saudi via Saudi Pro League 2019-2023 Akbar, Febrizky; Rasyidah, Resa
Global and Policy Journal of International Relations Vol 12, No 01 (2024)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jgp.v12i01.4303

Abstract

Saudi Arabia is heavily reliant on oil for its national income. This dependency led Prime Minister Mohammed bin Salman to launch Saudi Vision 2030 in 2016, aimed at transforming the country's economy. Saudi Vision 2030 is built on three pillars: a vibrant society, a thriving economy, and an ambitious nation. One key area identified to achieve this vision is sports, especially football, which is immensely popular in Saudi Arabia and worldwide. Saudi Arabia has its own local league, the Saudi Pro League. The Saudi government aims to enhance the country's nation branding through the Saudi Pro League, aligning with Saudi Vision 2030. The initiative started in 2019 with the "Our Tactics for Tomorrow" program, designed to develop football in Saudi Arabia. The turning point came in 2022 with the arrival of Cristiano Ronaldo, one of the greatest football players in history, which significantly raised the profile of the Saudi Pro League and attracted other star players. This influx of star players has boosted the fan base both domestically and internationally, indirectly enhancing Saudi Arabia's nation branding, which was previously not well-known for its football.Keywords: Saudi Arabia, Nation Branding, Saudi Vision 2030, Saudi Pro League.Arab Saudi merupakan negara yang sangat bergantung pada minyak dalam hal pendapatan negaranya. Hal tersebut membuat perdana menteri Arab Saudi, Mohammed bin Salman, mencetuskan gagasan Saudi Vision 2030 yang memiliki tujuan untuk mentransformasi perekonomian dari Kerajaan Arab Saudi pada tahun 2016. Dalam mencapai tujuan tersebut, Saudi Vision 2030 memiliki 3 pilar utama, yaitu vibrant society, thriving economy, dan ambitious nation. Dalam mencapai visi tersebut, salah satu bidang yang bisa diandalkan adalah melalui olahraga, yaitu sepak bola, yang merupakan olahraga terpopuler di Arab Saudi dan juga dunia. Arab Saudi sendiri memiliki liga lokalnya sendiri yang bernama Saudi Pro League. Melalui Saudi Pro League, pemerintah berusaha untuk meningkatkan nation branding Arab Saudi, sesuai dengan Saudi Vision 2030. Usaha pemerintah dalam meningkatkan nation branding Arab Saudi melalui Saudi Pro League dimulai pada tahun 2019, dimana pemerintah Kerajaan Arab Saudi memulai program yang disebut sebagai “Our Tactics for Tomorrow”. Program tersebut memiliki tujuan untuk mengembangkan sepak bola di Arab Saudi. Hingga akhirnya pada tahun 2022, kedatangan salah satu pemain sepak bola terbaik dalam sejarah, yaitu Cristiano Ronaldo, seketika membuat nama dari Saudi Pro League meningkat tajam dan membuat pemain-pemain bintang lainnya berdatangan ke liga tersebut. Kedatangan dari pemain-pemain bintang tersebut meningkatkan jumlah penggemar baik dalam negeri maupun luar negeri. Hal tersebut secara tidak langsung juga mempengaruhi nation branding dari Arab Saudi itu sendiri, yang sebelumnya tidak dikenal dengan sepak bolanya. Kata kunci: Arab Saudi, Nation Branding, Saudi Vision 2030, Saudi Pro League.DOI: https://doi.org/10.33005/jgp.v12i01.4303
Analysis of the Development of Tourism Villages as Community-Based Tourism to Attract Foreign Tourists to Indonesia After the Covid-19 Pandemic Resa Rasyidah; Ahmad Zamzamy
Nusantara Science and Technology Proceedings International Relations on Indonesian Foreign Policy Conference 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3409

Abstract

Tourism is one of the main keys to Indonesia's economic development, especially after the Covid-19 pandemic. The Indonesian government through the Ministry of Tourism and Creative Economy (Kemenparekraf) was trying to develop sustainable tourism. One of these efforts is to develop the concept of a tourist village with the principle of community-based tourism. Community-based tourism can create a form of tourism that can provide opportunities for people to build their economy through tourism, in the long term. Several tourism villages have been developed and certified by the Kemenparekraf. These tourism villages that have been considered successful are then marketed to foreign countries, through international events such as exhibitions and tourism village competitions held by the UNWTO, ASEAN, and other international institutions.
A Celebrity Endorsement as Global Marketing Strategy of LVMH Company Through Girl Group BLACKPINK in 2020-2024 Putri, Ayuni Salsabila; Rasyidah, Resa
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

LVMH is an abbreviation for Louis Vuitton Moët Hennessy. Founded in 1987, this international luxury goods company is the biggest in the world, with its headquarters in Paris. Operating in more than 70 countries worldwide. LVMH’s business model is built on developing and acquiring high-end luxury brands that provide quality and exclusivity. Although LVMH brands dominate the luxury goods market independently, LVMH employs several marketing strategies, including celebrity endorsement. The explosion of the South Korean entertainment industry has made various Korean celebrities, including the girl group Blackpink, one of the largest girl groups in the world today, sought after for collaborations by LVMH. Consisting of four members, namely Jisoo, Jennie, Rose, and Lisa. All BLACKPINK members are celebrity endorsers for several brands under the LVMH company, such as Jisoo with Dior, Jennie with Gentle Monster, Rose with Tiffany & Co. and Rimowa, and Lisa with Celine, Bulgari, and Louis Vuitton. This shows that Blackpink impacts the brands that collaborate with them.
Peran USAID Melalui Program IUWASH-PLUS dalam Penyediaan Sanitasi dan Air Bersih di Kota Bogor Tahun 2020-2021 Sari, Valensia Adetya; Rasyidah, Resa
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 20 No. 2 (2022): Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/qodiri.2022.20.2.176-193

Abstract

Climate crisis is a phenomenon that effecting human’s life whether in environmental sector, social sector, and even human health. That’s why a lot of people get effected especially for water and sanitation sector. IUWASH-PLUS or Indonesia Urban Water, Sanitation and Hygiene Penyehatan Lingkungan Untuk Semua is a program created by United States Agency of International Development or also known as USAID which oriented in water and sanitation hygiene sectors. This research aims to describes what are the roles of USAID in IUWASH-PLUS program especially in Bogor City in order to help The City of Bogor government to provide access of proper water and sanitation hygiene. This research uses the concept of the role of foreign aid agency to analyze the study case of this research. The research methods use in this research is descriptive qualitative with secondary data analysis method that retrieved from official websites, journals, online articles, and the previous researches. The output of this research is to analyze what are the roles of USAID in IUWASH-PLUS program to help The City of Bogor government to provide access of proper water and sanitation hygiene. Keywords : Foreign Aid Agency, USAID, Foreign Aid, IUWASH-PLUS.
Addressing Child Marriage in India Through the Implementation of the Global Programme to End Child Marriage by UNFPA and UNICEF from 2016 to 2023 Manurung, Bela Sartina; Rasyidah, Resa
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 1 (2025): April
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i1.3182

Abstract

This research examines the implementation of the Global Programme to End Child Marriage initiated by the United Nations Population Fund and the United Nations Children's Fund in India during the 2016-2023 period. India, which previously had a high prevalence of child marriage practices, has shown a significant decrease and even led the global decline in child marriage prevalence over the last decade. The study applies the theory of International Organization and Implementation with a management approach as an analytical framework. The methodology employed is descriptive with qualitative data analysis techniques. Data collection relies on document analysis and official publications from relevant sources. The results reveal that the United Nations Population Fund and the United Nations Children's Fund implement the Global Programme through a management approach in three ways: monitoring, capacity building, and problem solving. Monitoring is carried out through data information systems and field visits, with adaptations made during the pandemic. Capacity building includes life skills enhancement, educational programs, and empowerment initiatives. Problem solving focuses on financial issues, research, education, and adjustments to pandemic challenges. This research provides in-depth insights into international organization interventions in addressing complex social issues at the national level. Penelitian ini mengkaji implementasi Global Programme to End Child Marriage yang diinisiasi oleh United Nations Population Fund dan United Nations Children's Fund di India selama periode 2016-2023. India, yang sebelumnya memiliki prevalensi tinggi dalam praktik pernikahan anak, telah menunjukkan penurunan signifikan bahkan memimpin dalam penurunan prevalensi pernikahan anak secara global dalam dekade terakhir. Studi ini mengaplikasikan teori International Organization and Implementation dengan management approach sebagai kerangka analitis. Metodologi yang digunakan adalah deskriptif dengan teknik analisis data kualitatif. Pengumpulan data mengandalkan analisis dokumen dan publikasi resmi dari sumber-sumber terkait. Hasil penelitian mengungkapkan bahwa United Nations Population Fund dan United Nations Children's Fund mengimplementasikan Program Global melalui management approach melalui tiga cara: monitoring, capacity building and problem solving. Monitoring dilaksanakan melalui sistem informasi data dan kunjungan lapangan, dengan adaptasi selama pandemi. Capacity building meliputi peningkatan keterampilan hidup, program pendidikan, dan inisiatif pemberdayaan. Problem solving berfokus pada isu-isu keuangan, penelitian, pendidikan, dan penyesuaian terhadap tantangan pandemi. Penelitian ini memberikan wawasan mendalam tentang intervensi organisasi internasional dalam mengatasi permasalahan sosial yang kompleks di tingkat nasional.
STRATEGI PEMASARAN GLOBAL SAMSUNG MENGGUNAKAN CELEBRITY ENDORSEMENT “BTS” DI INDONESIA TAHUN 2020-2024 Saniyyah Putri Ramadhan; Resa Rasyidah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1435

Abstract

Samsung Electronics Co., Ltd. is a leading technology company from South Korea that has played a significant role in the global smartphone industry. Samsung's market success is closely related to its international marketing strategies as a multinational corporation seeking to penetrate the Indonesian market. The widespread influence of Korean culture in Indonesia has contributed to its positive reception among the public, leading to the phenomenon known as the 'Korean Wave.' This cultural phenomenon, with its far-reaching impact, has significantly shaped Samsung's marketing strategy. The impact of the Korean Wave has made Korean cultural elements widely adopted for product promotion in various industries, including the smartphone sector. Samsung is one of the companies that are leveraging this cultural phenomenon to enhance its promotional efforts. This study analyzes Samsung Electronics' global marketing strategy in Indonesia, focusing on celebrity endorsement, particularly its collaboration with K-Pop group Bangtan Sonyeondan (BTS) from 2020 to 2024. Using a descriptive qualitative research method, this study collects data and applies the theories of global marketing strategy, the marketing mix, and celebrity endorsement. The findings indicate that Samsung actively promoted its products alongside BTS from 2020 to 2024, utilizing social media campaigns and offering exclusive incentives for certain smartphone purchases.
DIPLOMASI KOMERSIAL INDONESIA DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN MANCANEGARA MELALUI BALI BEYOND AND TRAVEL FAIR TAHUN 2021-2024 Anbiya', Amelia Putri; Rasyidah, Resa
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 5 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v5i1.10825

Abstract

Abstrak: Penelitian ini mengkaji mengenai upaya yang dilakukan pemerintah dan pelaku usaha di sektor pariwisata untuk meningkatkan jumlah kunjungan wisatawan mancanegara selama periode 2021 hingga 2024. Penurunan jumlah wisatawan mancanegara pasca pandemi COVID-19 menjadi perhatian khusus pemerintah dan pelaku usaha karena berdampak pada ketidakstabilan ekonomi dan popularitas pariwisata di Indonesia. Penelitian ini bertujuan untuk menganalisis kebijakan, program, dan aksesibilitas untuk meningkatkan kunjungan wisatawan mancanegara. Metode penelitian yang digunakan dalam penelitian ini meliputi analisis kualitatif terhadap laporan perkembangan jumlah kunjungan wisatawan mancanegara, laporan organisasi pengelola destinasi, dan data-data yang terkait dengan Bali Beyond and Travel Fair (BBTF), jumlah kunjungan wisatawan mancanegara, upaya pengembangan pariwisata. Hasil dari penelitian ini menunjukkan bahwa melalui program pameran dagang internasional Bali Beyond dan Travel Fair, pemerintah dan organisasi serta pelaku bisnis pariwisata telah berhasil melakukan kerjasama untuk meningkatkan jumlah kunjungan wisatawan mancanegara dari berbagai perspektif. Dari segi bisnis, upaya yang dilakukan adalah mengedepankan promosi pariwisata Indonesia, khususnya Bali dan sekitarnya, dengan menciptakan inovasi-inovasi untuk mendukung peningkatan penjualan paket-paket wisata. Dari sisi pemerintah mengupayakan kemudahan akses pasar, koneksi, dan kebijakan-kebijakan yang berlaku selama program berlangsung. Kata Kunci: pemerintah; bisnis; diplomasi komersial; bali beyond dan travel fair; pariwisata. Abstract: This study examines the efforts made by the government and business actors in the tourism sector to increase the number of foreign tourist visits during the period 2021 to 2024. The decline in the number of foreign tourists after the COVID-19 pandemic is of particular concern to the government and business actors because it has an impact on economic instability and tourism popularity in Indonesia. This study aims to analyze policies, programs, and accessibility to increase foreign tourist visits. The research methods used in this study include qualitative analysis of reports on the development of the number of foreign tourist visits, reports of destination management organizations, and data related to the Bali Beyond and Travel Fair (BBTF), the number of foreign tourist visits, tourism development efforts. The results of this study show that through the Bali Beyond and Travel Fair international trade show program, the government and tourism organizations and businesses have successfully cooperated to increase the number of foreign tourist visits from various perspectives. In terms of business, the efforts made are prioritizing the promotion of Indonesian tourism, especially Bali and its surroundings, by creating innovations to support the increase in sales of tour packages. From the government side, it seeks easy access to markets, connections, and policies that apply during the program. Keywords: government; business; commercial diplomacy; bali beyond and travel fair; tourism.
The Implementation of International Organization Programs: FAO's Efforts to Address the Food Crisis in Somalia 2021-2024 Tuswoyo, Sevi Alfrida Abdi; Rasyidah, Resa
Hasanuddin Journal of Strategic and International Studies (HJSIS) Vol. 3 No. 2 (2025)
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/hjsis.v3i2.43864

Abstract

Food issues have become a sensitive topic because they are one of human life's basic needs and necessities. Somalia is one of the countries suffering from a sustained food crisis over the past few decades. This is caused by factors that have implications for the sustainability of the lives of its people. Therefore, the Food and Agriculture Organization (FAO), an international organization operating in the field of food, has developed strategies through its programs to address the food crisis in Somalia in its efforts to combat famine disasters and achieve sustainable food security. This research uses the theory of International Organization Policy Implementation through the Management Approach as an analytical framework. The methodology used is descriptive with qualitative data analysis techniques. Data was collected through secondary data, namely documents and official publications from related sources. The research findings state that the Food and Agriculture Organization (FAO) implements its programs through monitoring, capacity building, and problem-solving. Monitoring is implemented through an annual reporting system on food crisis conditions, evaluations, and representative visits. Capacity building is achieved by developing individual, organizational, or community capacity through mentoring, skills, knowledge, and training. Problem solving through financial assistance and support. This research aims to provide an overview of the efforts of international organizations to address issues in a country.
The use of film tourism as a marketing strategy for post-pandemic tourism in The UK Putri, Rhizna Aulia; Rasyidah, Resa
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.67-78

Abstract

Tourism is an important sector that contributes to the country's annual income. However, the COVID-19 pandemic, which has restricted tourist mobility, has decreased the number of visits to tourist destinations in various countries. Literature on the role of film and its involvement in post-pandemic tourism recovery strategies as a destination marketing tool is still limited. This study aims to analyze the strategy implemented by the United Kingdom in promoting tourist destinations by utilizing the potential of film tourism. This research was conducted using qualitative research methods with thematic analysis of secondary data in the form of policy documents, promotional activities, and case studies in the United Kingdom. The film tourism theory was used as a theoretical framework to understand the role of films in shaping destination branding and influencing visitation motivation. The results of this study indicate that the UK's efforts to promote film tourism destinations are driven by government policies that support film production processes, the availability of websites related to film tourism, and collaboration with various stakeholders from diverse backgrounds. However, film tourism destinations in the UK receive insufficient promotion from film studios and actors, making further collaboration in destination marketing crucial.
STRATEGI TRANSFORMASI DIGITAL VIETNAM DALAM PEMULIHAN SEKTOR PARIWISATA INTERNASIONAL HO CHI MINH PASCA COVID-19 Winanda, Riesa; Rasyidah, Resa
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 6 No 1 (2025): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v6i1.775

Abstract

Vietnam's closure of international flight access has caused Ho Chi Minh's tourism numbers to plummet. In 2020, when COVID-19 broke out, Ho Chi Minh's international visitors dropped from 8.6 million to 1.3 million before Vietnam finally closed international flight access, which made Ho Chi Minh's international visitation rate zero in 2021. Therefore, to recover the tourism sector, the Vietnamese government is transforming its tourism strategy to become more digital to adapt to the pandemic. This paper discusses the Vietnamese government's digital transformation strategy for restoring Ho Chi Minh's international tourism sector after the Covid-19 pandemic. The research method used is a descriptive qualitative with a secondary data collection method through a literature review of credible sources such as books, articles, journals, and official websites. Through the research conducted, it was found that the Vietnamese government made digital transformation efforts to restore its tourism industry after the Covid-19 pandemic. The Vietnamese government realizes the importance of digital transformation in the tourism industry to adapt to the Covid-19 global pandemic. The Vietnamese government recognizes the importance of digital transformation in the tourism industry in adapting to the global Covid-19 pandemic. The Vietnamese government has aggressively pursued digital transformation for tourism in Ho Chi Minh City since 2020 and will continue until 2024.
Co-Authors Ahmad Zamzamy Ahmad Zamzamy Akbar, Febrizky Alamiyah, Syifa Syarifah Anbiya', Amelia Putri Andarini, Sonja Benita Kristi Firmalasari Benita Kristi Firmalasari Budi Prabowo Cahya Lingga Wulandary Didiek Tranggono Djatmiko Djatmiko, Djatmiko Dwiridhotjahjono, Jojok Fiarry Isty Mawaty Firmalasari, Benita Kristi Hidayat, Alexandra Thiara Ibnuyasa, Abiyu Indah Puspasari Indira Aryani, Maria Ira Wikartika Joisangadji, Muhammad Alvansyah Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Kresnawati, Megahnanda Alidyan Kusuma, Erzalina Widya Manurung, Bela Sartina Maria Indira Aryani Muhammad, Danang Suryo Naomi Rosdamia Sitompul Nasya Febriana Nisa Safa’atin Nuryananda, Praja Firdaus Putri Diah Wahyuningtias Putri, Ayuni Salsabila Putri, Rhizna Aulia Rifky Alif Puspita Rusdi Hidayat Nugroho Saniyyah Putri Ramadhan Sari, Valensia Adetya Setyawan, Stephanie Sheren Tuswoyo, Sevi Alfrida Abdi Winanda, Riesa Zumrotul Fitriyah