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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Transformasi Global Jurnal Hubungan Internasional Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial WIDYA MANAJEMEN Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations WIMAYA: Interdisciplinary Journal of International Affairs Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Applied Sciences in Tourism and Events Pena Wimaya Hasanuddin Journal of Strategic and International Studies Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Economics, Business and Innovation Research
Rasyidah, Resa
Program Studi Hubungan Internasional, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Pembangunan Nasional (UPN) Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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STRATEGI TRANSFORMASI DIGITAL VIETNAM DALAM PEMULIHAN SEKTOR PARIWISATA INTERNASIONAL HO CHI MINH PASCA COVID-19 Winanda, Riesa; Rasyidah, Resa
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 6 No 1 (2025): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v6i1.775

Abstract

Vietnam's closure of international flight access has caused Ho Chi Minh's tourism numbers to plummet. In 2020, when COVID-19 broke out, Ho Chi Minh's international visitors dropped from 8.6 million to 1.3 million before Vietnam finally closed international flight access, which made Ho Chi Minh's international visitation rate zero in 2021. Therefore, to recover the tourism sector, the Vietnamese government is transforming its tourism strategy to become more digital to adapt to the pandemic. This paper discusses the Vietnamese government's digital transformation strategy for restoring Ho Chi Minh's international tourism sector after the Covid-19 pandemic. The research method used is a descriptive qualitative with a secondary data collection method through a literature review of credible sources such as books, articles, journals, and official websites. Through the research conducted, it was found that the Vietnamese government made digital transformation efforts to restore its tourism industry after the Covid-19 pandemic. The Vietnamese government realizes the importance of digital transformation in the tourism industry to adapt to the Covid-19 global pandemic. The Vietnamese government recognizes the importance of digital transformation in the tourism industry in adapting to the global Covid-19 pandemic. The Vietnamese government has aggressively pursued digital transformation for tourism in Ho Chi Minh City since 2020 and will continue until 2024.
Analisis Strategi Global Marketing Disney Plus di Korea Selatan: Studi Kasus K-drama “Moving” Tahun 2023 Setyawan, Stephanie Sheren; Rasyidah, Resa
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/kemmht67

Abstract

This research analyzes Disney+'s international marketing strategy in expanding its market reach through utilizing South Korean popular culture. In entering the South Korean market, Disney+ adopted an adaptation strategy by collaborating with local partners to produce content that resonates with local culture and preferences. One example of the success of this strategy is the K-drama series Moving, which was adapted from Webtoon and won 6 awards at the Asia Contents Awards & Global OTT Awards 2023. The series tells the story of a group of intelligence agents who try to protect their children from potential exploitation by the government. This research uses a descriptive qualitative method with data collection techniques through literature study, content analysis, and observation of Disney+ marketing strategies in the South Korean market. The data will be analyzed using the 7P marketing mix concept to examine how Disney+ integrates local content in its international marketing strategy. The results show that content adaptation and cooperation with local partners are the keys to Disney+'s success in building competitiveness and increasing the number of subscribers in the South Korean market.
UPAYA UNAIDS DALAM MENGAKHIRI EPIDEMI HIV/AIDS DI ZIMBABWE SELAMA TAHUN 2015-2023 Hidayat, Alexandra Thiara; Rasyidah, Resa
Jurnal Pena Wimaya Vol. 4 No. 2 (2024): Jurnal Pena Wimaya
Publisher : Pena Wimaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jpw.v4i2.12047

Abstract

Penelitian ini membahas terkait upaya UNAIDS dalam mengatasi epidemi HIV/AIDS di Zimbabwe yang kemudian menjurus ke kota Bulawayo. Pada penelitian ini, penulis menggunakan metode penelitian kualitatif, dengan teknik pengumpulan data berdasarkan data perpustakaan dari sejumlah literatur yang berkaitan dengan topik penelitian ini. HIV/AIDS telah menjadi permasalahan internasional di bidang kesehatan dikarenakan merupakan epidemi global. Upaya yang dilakukan UNAIDS dalam mengatasi epidemi HIV/AIDS adalah dengan menciptakan sebuah program seperti fast-track strategy dan fast-track cities yang diterapkan di beberapa negara dan kota di dunia. Salah satu negara dan kota yang terkena epidemi HIV/AIDS adalah Zimbabwe dan Bulawayo sehingga mereka bekerjasama dengan UNAIDS untuk penerapan program ini. Dalam mewujudkan upaya tersebut, UNAIDS tidak bekerja sendiri melainkan melibatkan beberapa organisasi internasional, pemerintah, hingga organisasi non pemerintah (NGOs). Tujuan daripada penelitian ini adalah menjelaskan sistematika program fast-track strategy dan fast-track cities.
Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection Tranggono, Didiek; Dwiridhotjahjono, Jojok; Indira Aryani, Maria; Rasyidah, Resa
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 2 (2015): August - November 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i2.445

Abstract

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.
DIPLOMASI KOMERSIAL INDONESIA DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN MANCANEGARA MELALUI BALI BEYOND AND TRAVEL FAIR TAHUN 2021-2024 Anbiya', Amelia Putri; Rasyidah, Resa
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 5 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v5i1.10825

Abstract

Abstrak: Penelitian ini mengkaji mengenai upaya yang dilakukan pemerintah dan pelaku usaha di sektor pariwisata untuk meningkatkan jumlah kunjungan wisatawan mancanegara selama periode 2021 hingga 2024. Penurunan jumlah wisatawan mancanegara pasca pandemi COVID-19 menjadi perhatian khusus pemerintah dan pelaku usaha karena berdampak pada ketidakstabilan ekonomi dan popularitas pariwisata di Indonesia. Penelitian ini bertujuan untuk menganalisis kebijakan, program, dan aksesibilitas untuk meningkatkan kunjungan wisatawan mancanegara. Metode penelitian yang digunakan dalam penelitian ini meliputi analisis kualitatif terhadap laporan perkembangan jumlah kunjungan wisatawan mancanegara, laporan organisasi pengelola destinasi, dan data-data yang terkait dengan Bali Beyond and Travel Fair (BBTF), jumlah kunjungan wisatawan mancanegara, upaya pengembangan pariwisata. Hasil dari penelitian ini menunjukkan bahwa melalui program pameran dagang internasional Bali Beyond dan Travel Fair, pemerintah dan organisasi serta pelaku bisnis pariwisata telah berhasil melakukan kerjasama untuk meningkatkan jumlah kunjungan wisatawan mancanegara dari berbagai perspektif. Dari segi bisnis, upaya yang dilakukan adalah mengedepankan promosi pariwisata Indonesia, khususnya Bali dan sekitarnya, dengan menciptakan inovasi-inovasi untuk mendukung peningkatan penjualan paket-paket wisata. Dari sisi pemerintah mengupayakan kemudahan akses pasar, koneksi, dan kebijakan-kebijakan yang berlaku selama program berlangsung. Kata Kunci: pemerintah; bisnis; diplomasi komersial; bali beyond dan travel fair; pariwisata. Abstract: This study examines the efforts made by the government and business actors in the tourism sector to increase the number of foreign tourist visits during the period 2021 to 2024. The decline in the number of foreign tourists after the COVID-19 pandemic is of particular concern to the government and business actors because it has an impact on economic instability and tourism popularity in Indonesia. This study aims to analyze policies, programs, and accessibility to increase foreign tourist visits. The research methods used in this study include qualitative analysis of reports on the development of the number of foreign tourist visits, reports of destination management organizations, and data related to the Bali Beyond and Travel Fair (BBTF), the number of foreign tourist visits, tourism development efforts. The results of this study show that through the Bali Beyond and Travel Fair international trade show program, the government and tourism organizations and businesses have successfully cooperated to increase the number of foreign tourist visits from various perspectives. In terms of business, the efforts made are prioritizing the promotion of Indonesian tourism, especially Bali and its surroundings, by creating innovations to support the increase in sales of tour packages. From the government side, it seeks easy access to markets, connections, and policies that apply during the program. Keywords: government; business; commercial diplomacy; bali beyond and travel fair; tourism.
Diplomasi Ekonomi Kreatif Indonesia-Turki Sub-Sektor Fashion Muslim Melalui Kerjasama IT-CEPA Tahun 2016-2020 Muhammad, Danang Suryo; Rasyidah, Resa
Global and Policy Journal of International Relations Vol 10, No 02 (2022)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jgp.v10i02.3747

Abstract

ABSTRACTBilateral relations between Turkey and Indonesia have been established for a long time since 1957. This cooperation began when Indonesia joined Mexico, Indonesia, South Korea, Turkey, and Australia (MIKTA) economic forum until the formation of the Indonesian-Turkey Comprehensive Partnership Economic Agreement (IT-CEPA). From the existence of this cooperative relationship, there are more investment opportunities and various collaborations that have the potential to continue to increase export figures and investment in the creative economy between Indonesia and Turkey. This study aimed to analyze Indonesia's creative economy diplomacy efforts with Turkey in increasing Muslim fashion investment through IT-CEPA in 2016-2020. This study uses qualitative analysis methods through literature analysis and an in-depth literature review of several previous studies. The study results show that economic diplomacy relates to how a country makes and takes decisions by using economic instruments to realize economic interests through the spread of influence on situational and economic policies in other countries or certain international organizations. In addition, Turkey sees the potential for the Muslim fashion industry in Indonesia, while Indonesia is collaborating with Turkey through the IT CEPA agenda. Each country does this to optimize bilateral cooperation because the two countries have privileges and potential in the Muslim fashion industry on a global scale.Keywords: IT-CEPA; Economic Diplomacy; Muslim Fashion.DOI: https://doi.org/10.33005/jgp.v10i02.3747
Co-Authors Ahmad Zamzamy Alamiyah, Syifa Syarifah Anbiya', Amelia Putri Benita Kristi Firmalasari Budi Prabowo Didiek Tranggono Djatmiko Djatmiko, Djatmiko Dwiridhotjahjono, Jojok Fiarry Isty Mawaty Firmalasari, Benita Kristi Hidayat, Alexandra Thiara Ibnuyasa, Abiyu Indah Puspasari Indira Aryani, Maria Ira Wikartika Joisangadji, Muhammad Alvansyah Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Kresnawati, Megahnanda Alidyan Kusuma, Erzalina Widya Manurung, Bela Sartina Maria Indira Aryani Muhammad, Danang Suryo Nuryananda, Praja Firdaus Putri, Ayuni Salsabila Putri, Rhizna Aulia Rusdi Hidayat Nugroho Sari, Valensia Adetya Setyawan, Stephanie Sheren Sonja Andarini Sonja Andarini Tuswoyo, Sevi Alfrida Abdi Winanda, Riesa Zumrotul Fitriyah