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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Transformasi Global Jurnal Hubungan Internasional Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial WIDYA MANAJEMEN Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations WIMAYA: Interdisciplinary Journal of International Affairs Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Applied Sciences in Tourism and Events Pena Wimaya Hasanuddin Journal of Strategic and International Studies Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility International Journal of Economics, Business and Innovation Research
Rasyidah, Resa
Program Studi Hubungan Internasional, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Pembangunan Nasional (UPN) Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Implementation of International Organization Programs: FAO's Efforts to Address the Food Crisis in Somalia 2021-2024 Tuswoyo, Sevi Alfrida Abdi; Rasyidah, Resa
Hasanuddin Journal of Strategic and International Studies (HJSIS) Vol. 3 No. 2 (2025)
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/hjsis.v3i2.43864

Abstract

Food issues have become a sensitive topic because they are one of human life's basic needs and necessities. Somalia is one of the countries suffering from a sustained food crisis over the past few decades. This is caused by factors that have implications for the sustainability of the lives of its people. Therefore, the Food and Agriculture Organization (FAO), an international organization operating in the field of food, has developed strategies through its programs to address the food crisis in Somalia in its efforts to combat famine disasters and achieve sustainable food security. This research uses the theory of International Organization Policy Implementation through the Management Approach as an analytical framework. The methodology used is descriptive with qualitative data analysis techniques. Data was collected through secondary data, namely documents and official publications from related sources. The research findings state that the Food and Agriculture Organization (FAO) implements its programs through monitoring, capacity building, and problem-solving. Monitoring is implemented through an annual reporting system on food crisis conditions, evaluations, and representative visits. Capacity building is achieved by developing individual, organizational, or community capacity through mentoring, skills, knowledge, and training. Problem solving through financial assistance and support. This research aims to provide an overview of the efforts of international organizations to address issues in a country.
The use of film tourism as a marketing strategy for post-pandemic tourism in The UK Putri, Rhizna Aulia; Rasyidah, Resa
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.67-78

Abstract

Tourism is an important sector that contributes to the country's annual income. However, the COVID-19 pandemic, which has restricted tourist mobility, has decreased the number of visits to tourist destinations in various countries. Literature on the role of film and its involvement in post-pandemic tourism recovery strategies as a destination marketing tool is still limited. This study aims to analyze the strategy implemented by the United Kingdom in promoting tourist destinations by utilizing the potential of film tourism. This research was conducted using qualitative research methods with thematic analysis of secondary data in the form of policy documents, promotional activities, and case studies in the United Kingdom. The film tourism theory was used as a theoretical framework to understand the role of films in shaping destination branding and influencing visitation motivation. The results of this study indicate that the UK's efforts to promote film tourism destinations are driven by government policies that support film production processes, the availability of websites related to film tourism, and collaboration with various stakeholders from diverse backgrounds. However, film tourism destinations in the UK receive insufficient promotion from film studios and actors, making further collaboration in destination marketing crucial.
STRATEGI TRANSFORMASI DIGITAL VIETNAM DALAM PEMULIHAN SEKTOR PARIWISATA INTERNASIONAL HO CHI MINH PASCA COVID-19 Winanda, Riesa; Rasyidah, Resa
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 6 No 1 (2025): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v6i1.775

Abstract

Vietnam's closure of international flight access has caused Ho Chi Minh's tourism numbers to plummet. In 2020, when COVID-19 broke out, Ho Chi Minh's international visitors dropped from 8.6 million to 1.3 million before Vietnam finally closed international flight access, which made Ho Chi Minh's international visitation rate zero in 2021. Therefore, to recover the tourism sector, the Vietnamese government is transforming its tourism strategy to become more digital to adapt to the pandemic. This paper discusses the Vietnamese government's digital transformation strategy for restoring Ho Chi Minh's international tourism sector after the Covid-19 pandemic. The research method used is a descriptive qualitative with a secondary data collection method through a literature review of credible sources such as books, articles, journals, and official websites. Through the research conducted, it was found that the Vietnamese government made digital transformation efforts to restore its tourism industry after the Covid-19 pandemic. The Vietnamese government realizes the importance of digital transformation in the tourism industry to adapt to the Covid-19 global pandemic. The Vietnamese government recognizes the importance of digital transformation in the tourism industry in adapting to the global Covid-19 pandemic. The Vietnamese government has aggressively pursued digital transformation for tourism in Ho Chi Minh City since 2020 and will continue until 2024.
Analisis Strategi Global Marketing Disney Plus di Korea Selatan: Studi Kasus K-drama “Moving” Tahun 2023 Setyawan, Stephanie Sheren; Rasyidah, Resa
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/kemmht67

Abstract

This research analyzes Disney+'s international marketing strategy in expanding its market reach through utilizing South Korean popular culture. In entering the South Korean market, Disney+ adopted an adaptation strategy by collaborating with local partners to produce content that resonates with local culture and preferences. One example of the success of this strategy is the K-drama series Moving, which was adapted from Webtoon and won 6 awards at the Asia Contents Awards & Global OTT Awards 2023. The series tells the story of a group of intelligence agents who try to protect their children from potential exploitation by the government. This research uses a descriptive qualitative method with data collection techniques through literature study, content analysis, and observation of Disney+ marketing strategies in the South Korean market. The data will be analyzed using the 7P marketing mix concept to examine how Disney+ integrates local content in its international marketing strategy. The results show that content adaptation and cooperation with local partners are the keys to Disney+'s success in building competitiveness and increasing the number of subscribers in the South Korean market.
Co-Authors Ahmad Zamzamy Alamiyah, Syifa Syarifah Anbiya', Amelia Putri Benita Kristi Firmalasari Budi Prabowo Didiek Tranggono Djatmiko Djatmiko, Djatmiko Fiarry Isty Mawaty Firmalasari, Benita Kristi Hidayat, Alexandra Thiara Ibnuyasa, Abiyu Indah Puspasari Ira Wikartika Joisangadji, Muhammad Alvansyah Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Kresnawati, Megahnanda Alidyan Kusuma, Erzalina Widya Manurung, Bela Sartina Maria Indira Aryani Nuryananda, Praja Firdaus Putri, Ayuni Salsabila Putri, Rhizna Aulia Rusdi Hidayat Nugroho Sari, Valensia Adetya Setyawan, Stephanie Sheren Sonja Andarini Sonja Andarini Tuswoyo, Sevi Alfrida Abdi Winanda, Riesa Zumrotul Fitriyah