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All Journal MIX : Jurnal Ilmiah Manajemen JMM (Jurnal Masyarakat Mandiri) ADIL : Jurnal Hukum Jurnal Persatuan Perawat Nasional Indonesia (JPPNI) Science Midwifery LEGAL BRIEF International Journal of Social Science, Education, Communication and Economics Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer International Journal of Economics, Management and Accounting Law and Economics Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan International Journal of Indonesian Business Review
Antony, Antony
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Journal : International Journal of Economics, Management and Accounting

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Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities Trisnawati, Trisnawati; Alhidayatullah, Alhidayatullah; Antony, Antony
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i3.195

Abstract

Research on entrepreneurial and digital orientation in improving the performance of MSMEs has been carried out a lot, but there are still few variables in marketing capabilities used as mediation. This study's objective is to examine and explain the influence of entrepreneurial and digital orientation in improving the performance of MSMEs mediated by marketing capabilities. Quantitative research methodology is applied. The study's population is 14,128 food MSMEs in Sukabumi City, while the sample is taken using raosoft.com sample size calculator with a distribution rate of 50%, and the criteria are to have a business capital of Rp.1,000,000-15,000,000 and a business duration of 3-6 years or more, so that as many as 96 business actors were obtained as a sample. A Google Form is used to distribute questionnaires as part of the data collection technique SEM PLS is the analytical method employed. The results of the study explained that there was a significant influence shown by the value of the determination coefficient, the influence on the performance of MSMEs was 70.3% while the influence on marketing capcapability was 41.1%. This research's contribution is to offer an overview to business actors and DISKUMINDAG in making appropriate policies, as well as to help future researchers who will conduct similar research.
The Effect of User Ease and User Security on Purchase Decisions Mediated by Consumer Trust (Study of Tokopedia Users in Sukabumi City) Maulana, Rizwan; Abdul Aziz, Muh; Antony, Antony
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.238

Abstract

In the increasingly developing digital era, ease of use and security of use are two important factors that influence consumer trust in the products or services offered. This consumer trust, in turn, can influence the purchasing decisions taken. In this context, understanding the influence of ease of use and security of use on consumer trust, as well as its impact on purchasing decisions, is very important for marketing strategies and product development. This study aims to analyze the influence of ease of use and security of use on consumer trust, as well as its impact on purchasing decisions. The research method uses a quantitative approach with the Structural Equation Modeling (SEM) technique which is analyzed using AMOS software. The sample of this study consisted of 126 respondents who were consumers who used Tokopedia e-commerce. The results of the study indicate that ease of use does not have a significant effect on consumer trust, with a CR value of 1.908 and a p-value of 0.056 which is greater than the significance limit of 0.05, so the first hypothesis is rejected. On the other hand, security of use has a significant and positive effect on consumer trust, with a CR value of 2.428 and a p-value of 0.015 which is smaller than 0.05, so the second hypothesis is accepted. Consumer trust is proven to have a significant effect on purchasing decisions with a CR of 2.415 and a p-value of 0.016, indicating that increasing consumer trust can significantly influence purchasing decisions. Ease of use and security of use were also found to have a significant effect on purchasing decisions, with CR values of 2.346 and 2.303 respectively and a p-value smaller than 0.05, indicating a positive effect of both factors on purchasing decisions. The results of this study provide an important contribution to understanding the factors that influence consumer purchasing decisions, especially in the context of ease of use, security, and consumer trust.
Co-Authors Abdul Aziz, Muh Alhamidi, Alhamidi Alhidayatullah Ali Sabisi, Muhammad Azlyn, Nurul Bayu Setiawan, Muhammad candra, joni eka Caniago, Deosa Putra Celline, Celline Elan Eriswanto Khairul Amal, Muhammad Lie, Cindy Lu Sudirman Maulana, Rizwan Mhd Adi Setiawan Aritonang Natalia, Nila Nurni Arrina Lestari Osmond, Agung Pratama Pasaribu, Yusuf Yefta Rahmadani, Aini Rina Shahriyani Shahrullah Sabisi, Muhammad Ali Selviady, Selviady Sudarma, Ade Sumijatun Sumijatun, Sumijatun Trisnawati Trisnawati