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Public relations campaign strategy PT. Pelindo 1 in socializing the Porting Business Wahyudi, Denny; Adhani, Abrar
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3151

PT. Pelabuhan Indonesia I (Persero) is a corporation engaged in the maritime and port sector under the auspices of the Ministry of State-Owned Enterprises (BUMN) headquartered in Belawan, North Sumatra. As a corporation, of course, a campaign is required to inform the business being run so that it is more widely known by the public. As a form of public relations campaign and an effort to socialize its business, Pelindo 1 offers Port Visit activities as a means of learning about the world of ports. This research was conducted to find out how PT Pelindo 1's Public Relations Campaign Strategy in Disseminating its Port Business through the Port Visit program. In this research, it focuses on Port Visit activities with PERHUMAS Muda Medan which was held on February 28, 2020. The type of research that the writer does is descriptive qualitative. In this study, the authors used the theory of Corporate Campaign Theory and AIDDA theory as the basis for campaign marketing. By using the direct observation method where the author participates in the concept-making process and organizing activities as well as the interview method with 5 (five) resource persons, 2 (two) of whom are the Pelindo 1 public relations team, and 3 (three) others are activity participants. The result of this research is that Pelindo 1's PR has made the Port Visit activity a superior program and campaign tool to socialize port business to the community. This is evidenced by the fact that Port visits are registered in the company's Monthly Activity Plan (RKB) and are carried out routinely 2-3 times in a few months. Based on the results of the research, the participants who took part in the Port Visit activity admitted that the concept was not only theoretical but involved directly in the field to see the port area, as well as a fun session as an evaluation stage, making their thinking about the world of the ports and the role and function of ports change not only as a place leaning on ships but serving as a gateway to the world economy.

Penerapan Customer Relationship Management (CRM) Pada UMKM Merdeka Sumedang Binaan Coca-Cola Europacific Partners Indonesia Fauziah, Sabila Nurul; Novel, Nurillah Jamil A.; Wahyudi, Denny
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 23 No. 1 (2024): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v23i1.761

Perkembangan UMKM di Indonesia mencapai 66 juta ditahun 2023. Biasanya, setiap UMKM memiliki permasalahan yang serupa seperti pemasaran, permodalan, pengelolaan keuangan, legalitas usaha, dan distribusi. Kehadiran CCEP Indonesia sebagai bentuk tanggung jawab kepada lingkungan akan membantu UMKM melalui pembinaan. Salah satu daerah yang dibantu adalah Kabupaten Sumedang. Kelima UMKM Binaan CCEP Indonesia bagian Sumedang Plant memiliki permasalahan yang serupa dengan UMKM pada umumnya. Namun, salah satu yang menjadi perhatian berkaitan dengan penerapan customer relationship management (CRM), sehingga tujuan penelitian ini untuk menggambarkan penerapan dan analisis sederhana mengenai CRM di lima UMKM yang dibina CCEP Indonesia. Metode yang digunakan dalam penelitian ini adalah kualititatif dengan pendekatan deskriptif. Metode pengumpulan data yang dilakukan untuk penelitian ini adalah wawancara, observasi, dan studi pustaka. Berdasarkan analisis yang dilakukan, kelima UMKM menerapkan CRM secara sederhana dan penggunaan CRM dalam digitalisasi masih belum maksimal. Analisis ini dilakukan melalui pendekatan technology-based relationship, brand-based relationship, dan human-based relationship.

Public relations campaign strategy PT. Pelindo 1 in socializing the Porting Business Wahyudi, Denny; Adhani, Abrar
COMMICAST Vol. 2 No. 1 (2021): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3151

PT. Pelabuhan Indonesia I (Persero) is a corporation engaged in the maritime and port sector under the auspices of the Ministry of State-Owned Enterprises (BUMN) headquartered in Belawan, North Sumatra. As a corporation, of course, a campaign is required to inform the business being run so that it is more widely known by the public. As a form of public relations campaign and an effort to socialize its business, Pelindo 1 offers Port Visit activities as a means of learning about the world of ports. This research was conducted to find out how PT Pelindo 1's Public Relations Campaign Strategy in Disseminating its Port Business through the Port Visit program. In this research, it focuses on Port Visit activities with PERHUMAS Muda Medan which was held on February 28, 2020. The type of research that the writer does is descriptive qualitative. In this study, the authors used the theory of Corporate Campaign Theory and AIDDA theory as the basis for campaign marketing. By using the direct observation method where the author participates in the concept-making process and organizing activities as well as the interview method with 5 (five) resource persons, 2 (two) of whom are the Pelindo 1 public relations team, and 3 (three) others are activity participants. The result of this research is that Pelindo 1's PR has made the Port Visit activity a superior program and campaign tool to socialize port business to the community. This is evidenced by the fact that Port visits are registered in the company's Monthly Activity Plan (RKB) and are carried out routinely 2-3 times in a few months. Based on the results of the research, the participants who took part in the Port Visit activity admitted that the concept was not only theoretical but involved directly in the field to see the port area, as well as a fun session as an evaluation stage, making their thinking about the world of the ports and the role and function of ports change not only as a place leaning on ships but serving as a gateway to the world economy.

Hybrid Corn Agribusiness Development Strategy in Deli Serdang Regency Handayani, Leni; Sitompul, Ralando; Adetrya, Dirga; Maratawan, Guru; Dedi, Ahmad; Iyusnizar, Iyusnizar; Ghania, Miftahul; Wahyudi, Denny; Sari, Masita; Ridwan, Muhammad; Adellini, Marcellina; Jun, Samuel; Tampubolon, Lukman; Sudarmaji, Sudarmaji; Kurniawan, Diki
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2143

This study finds the implications of the hybrid corn agribusiness development strategy and provides recommendations for strategies and policies for developing hybrid corn agribusiness in Deli Serdang Regency. This research is crucial for the future development of hybrid corn agribusiness. It employed a quantitative descriptive method. Qualitative research generally employs three design models: descriptive, verification, and grounded research. The research subjects were 60 hybrid corn farmers. The research focused on strategies for developing hybrid corn agribusiness and provided recommendations for strategies and policies for developing hybrid corn agribusiness. This research was conducted in Deli Serdang Regency, specifically in the districts of Tanjung Morawa, Lubuk Pakam, Beringin, and Namorambe. The results suggest that utilizing government support and farmer groups (gapoktan) to obtain quality seeds and utilizing average input prices and input availability can increase hybrid corn production. The hybrid corn agribusiness development strategy shows a value of x> 0, namely 1.67 and a value of y> 0, namely 1.41. This means that the position of the hybrid corn agribusiness development strategy is located in quadrant I. Quadrant I is a quadrant that is bounded by the x-axis and y-axis, both of which are positive and the recommended alternative strategy is an aggressive strategy, namely the SO strategy (Strategy - Opportunity), where this quadrant has the most profitable position because the strengths and opportunities in the position matrix are good so that with the strengths that farmers have in their farming, it is possible to take advantage of existing farming opportunities and develop them.

Hybrid Corn Agribusiness Development Strategy in Deli Serdang Regency Handayani, Leni; Sitompul, Ralando; Adetrya, Dirga; Maratawan, Guru; Dedi, Ahmad; Iyusnizar, Iyusnizar; Ghania, Miftahul; Wahyudi, Denny; Sari, Masita; Ridwan, Muhammad; Adellini, Marcellina; Jun, Samuel; Tampubolon, Lukman; Sudarmaji, Sudarmaji; Kurniawan, Diki
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2143

This study finds the implications of the hybrid corn agribusiness development strategy and provides recommendations for strategies and policies for developing hybrid corn agribusiness in Deli Serdang Regency. This research is crucial for the future development of hybrid corn agribusiness. It employed a quantitative descriptive method. Qualitative research generally employs three design models: descriptive, verification, and grounded research. The research subjects were 60 hybrid corn farmers. The research focused on strategies for developing hybrid corn agribusiness and provided recommendations for strategies and policies for developing hybrid corn agribusiness. This research was conducted in Deli Serdang Regency, specifically in the districts of Tanjung Morawa, Lubuk Pakam, Beringin, and Namorambe. The results suggest that utilizing government support and farmer groups (gapoktan) to obtain quality seeds and utilizing average input prices and input availability can increase hybrid corn production. The hybrid corn agribusiness development strategy shows a value of x> 0, namely 1.67 and a value of y> 0, namely 1.41. This means that the position of the hybrid corn agribusiness development strategy is located in quadrant I. Quadrant I is a quadrant that is bounded by the x-axis and y-axis, both of which are positive and the recommended alternative strategy is an aggressive strategy, namely the SO strategy (Strategy - Opportunity), where this quadrant has the most profitable position because the strengths and opportunities in the position matrix are good so that with the strengths that farmers have in their farming, it is possible to take advantage of existing farming opportunities and develop them.

Aplikasi Penjualan Perlengkapan Olahraga Pada Alfa Sport Center Cibinong Berbasis Java Wahyudi, Denny; Irawan, Ari; Tama, Bayu Jaya
Semnas Ristek (Seminar Nasional Riset dan Inovasi Teknologi) Vol 6, No 1 (2022): SEMNAS RISTEK 2022
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/semnasristek.v6i1.5661

Teknologi informasi yang berkembang dapat membantu pekerjaan manusia yang sebelumnya menggunakan sistem buku catatan digantikan menjadi sistem terkomputerisasi untuk meningkatkan kualitas pelayanan penjualan yang lebih efektif dan efisien pada Alfa Sport Center. Tujuan Penelitian adalah untuk membangunAplikasi Penjualan Perlengkapan Olahraga pada Alfa Sport Center Cibinong Berbasis Java, dimana sebelumnya Alfa Sport Center masih menerapkan sistem buku catatan yang mengakibatkan kurang efektif dan efisien dalam proses kerjanya. Metode penelitian yang digunakan adalah Metode Waterfall yang memuat 5 tahap, yakni Communication, Planning, Modeling, Construction, Deployment. Selain itu peneliti menggunakan pendekatan Prototyping dalam membuat aplikasi ini. Setelah peneliti mengumpulkan data, peneliti dapat menyimpulkan bahwa Alfa Sport Center ini masih menggunakan sistem buku catatan, yang menyebabkan sulitnya kasir untuk merekap laporan bulanan. Hasil dari penelitian yaitu merancang Aplikasi Penjualan Perlengkapan Olahraga pada Alfa Sport Center Cibinong Berbasis Java untuk meningkatkan kualitas pelayanan penjualan yang lebih efektif dan efisien pada Alfa Sport Center. Dengan demikian, sistem dapat meningkatkan kinerja dalam pengolahan data dan penyimpanan data pada Alfa Sport Center.Kata Kunci: Aplikasi, Perlengkapan Olahraga, Java

Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada Toko Emas Anak Rokan Di Kecamatan Kubu Babussalam Kabupaten Rokan Hilir Dalam Ekonomi Islam Zulfikar, Zulfikar; Desriani, Desriani; Wahyudi, Denny
Journal of Islamic Banking, Economics and Finance Vol. 1 No. 1 (2024): October 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jibef.v1i1.79

This research was conducted to see the increase in gold sales at Anak Rokan gold shops in Kubu Babussalam Rokan Hilir District and what strategies are used to increase sales volume and what, from an Islamic perspective, are the marketing strategies used at Anak Rokan gold shops. The research method used in this research is a qualitative method by conducting interviews with customers or buyers who shop at the Emas Anak Rokan store. Based on the results of the IE matrix analysis, Anak Rokan Gold Shop occupies Cell V, which means that the company or Gold Shop tends to carry out market penetration strategies and product development strategies. Based on the results of the Grand Strategy Matrix analysis, the Anak Rokan Gold Shop is located in quadrant 1, because according to the EFE and IFE, the opportunities for strength are greater than the threats and weaknesses. Anak Rokan Gold Shop must be more dominant in carrying out strategies by growing and developing products.

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