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All Journal JOURNAL V-TECH (VISION TECHNOLOGY) Wahana Peternakan JURNAL MITRA PRIMA KAGANGA KOMUNIKA: Journal of Communication Science Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia Jurnal Pengabdian Kepada Masyarakat Kalam Proletarian : Community Service Development Journal
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Penerapan Data Mining Menggunakan Algoritma K-Means Untuk Menganalisa Penjualan Rumah Parfume Saputri, Yolanda; Rohayani, Hetty; Rico, Rico; Rico
JOURNAL VISION TECHNOLOGY (V-TECH) Vol. 8 No. 2 (2025): JOURNAL V-TECH (VISION TECHNOLOGY)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35141/we6g7d42

Abstract

store is a shop that offers various types of perfume scents under the IM brand. Even though it provides a wide range of choices, not all types of perfume sell quickly, some are in demand and some are less desirable. Data on sales, purchases and expenses at the store is irregular, so that the data only functions as an archive without being used for developing marketing strategies. The data that has been collected should be used as a decision-making system to solve business problems. To achieve this, the authors designed a data mining application in this study with the hope of providing maximum and effective results in analyzing perfume sales at the IM Parfume Rantau prapat store. The application of Data Mining with the K-Means Algorithm is proven to provide the best analysis and be a solution in developing the perfume business. Through clustering modeling with the K-Means algorithm and by dividing the number of clusters into 3, rapid miner succeeded in forming three clusters, where cluster 1 consisted of 9 products, cluster 2 had 3 products, and cluster 3 had 13 products out of a total of 25 product items observed.
Co-Authors Adisti Rastosari Afriansyah, Adam Akbar Hayat, Muzahid Ananda Sri Mardiana Apriliyanti, Rizki Arif Mursidan Armiwita, Armiwita Brestina Gultom Derist Touriano Dewi Lestari Didi Susanto, Didi Dinda Okta Dwiyanti Ridwan Gucci Dwi Ayuni, Risa Endah Tri Kurniasih Ermaini Ermaini Faisal Husni, Akhmad Friansyah, Adam Hayat, Muzahid Akbar Hetty Rohayani Husnino, Akhmad Faisal Imti Tsalil Amri Irmanelly, Irmanelly Mega Fatimah Rosana Novi Eka Wati Oktarino , Ade Oktarino, Ade Pangabean, Ferdianto Rahmi Handayani Rahmi Handayani Rico, Rico Sanusi Saputri, Yolanda Selamat , Rudi Suherlin, Vivi Sutanto , Virgiawan Arya Tommy Andrea Gunawan Touriano , Derist Tourino, Derist Wahyu Hidayat