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TOURISM AREA DEVELOPMENT PLANNING USING SWOT ANALYSIS IN MEDAN LABUHAN DISTRICT AS A NATURAL RESERVE AREA AND CULTURAL HERITAGE Feby Milanie; Dimas Setiawan; Febby Khafilwara; Syafri Benta; Ardiles Hasianta; Gusti Elcitra Limbong
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.464

Abstract

Tourism is a potential source of local income, and can enhance a city's identity. Tourism in an area is of good value, it will also accelerate the development of that area. This acceleration can be achieved when the level of visits to the area increases and will ultimately increase economic activity. In order to maximize making a city a tourist destination, the city government must be able to recognize the physical and non-physical potential of the city. This potential can be maximized so that a city can become a tourist destination with its own characteristics, whether it is natural tourism, historical tourism or cultural tourism. According to the Medan City RTRW for 2010-2030, it is stated that the old city center area of ​​Medan Labuhan District is a Nature Reserve and Cultural Heritage Area. Therefore, this study focuses on the concept of tourism in Medan Labuhan District. This study uses a subjective method with an inventory approach and identification of potential and related problems, analysis and ultimately providing strategic recommendations and regional planning plans.
Digital Branding Transformation of Construction Services through the TikTok Platform : A Preliminary Analysis of Potential and Challenges at Havana Sulung Mandiri Dimas Setiawan; Ridho Pamungkas; M. Naf’an; Galang Romadhona
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 1 (2025): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i1.170

Abstract

This study examines the potential for digital branding transformation of Mitra Havana Sulung Mandiri, a construction service company in East Java, through the utilization of TikTok as a promotional platform. Using observations and interviews, the research identified strong visual content opportunities from the company’s activities, such as documenting construction progress, showcasing before-and-after project visuals, and sharing client testimonials. These elements offer significant storytelling potential for engaging online audiences. However, several internal barriers hinder optimal implementation. These include limited digital literacy among staff, inadequate content creation tools, and the absence of standardized procedures for producing and publishing content. Externally, skepticism toward social media marketing in the construction sector and the unpredictability of TikTok’s algorithm also create challenges. Thematic analysis revealed three primary needs: maximizing existing visual assets to create compelling narratives, enhancing internal capacity through targeted digital training, and developing a culture that supports continuous digital engagement. To address these, the study proposes an initial strategy involving educational content, behind-the-scenes videos, and a clear content production guide. In addition, it suggests forming a dedicated social media team, running a 30-day continuous content campaign, and collaborating with local creators to expand reach. These recommendations align with existing literature on the role of short-form video in increasing brand awareness, credibility, and trust in service-oriented industries. By integrating strategic content planning, capacity building, and consistent online engagement, construction SMEs can position themselves competitively in the evolving digital marketplace. The case of Mitra Havana Sulung Mandiri demonstrates that even in traditionally offline industries, leveraging TikTok can offer a pathway toward brand differentiation and long-term audience growth.
Analisis Rasio Profitabilitas Rasio Likuiditas Dan Rasio Solvabilitas Terhadap Kinerja Keuangan Perusahaan Pada Sektor Transportasi Dan Logistik Yang Terdaftar Pada Bursa Efek Indonesia Periode 2021-2023 Dimas Setiawan; Suryanto Sosrowidigdo
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rasio keuangan merupakan alat yang digunakan untuk mengukur kinerja keuangan suatu perusahaan dengan menganalisis hubungan antara berbagai elemen laporan keuangan. Identifikasi masalah yang akan diteliti yaitu analisis rasio keuangan dengan mengunakan rasio profitabilitas, rasio likuiditas dan rasio solvabilitas terhadap kinerja keuangan pada perusahaan sektor transportasi dan logistik yang terdaftar pada bursa efek Indonesia periode 2021-2023. Pada penelitian ini menggunakan jenis penelitian kualitatif deskriptif dengan metode penelitian dokumentasi serta metode studi pustaka. Dapat disimpulkan bahwa jenis penelitian kualitatif merupakan jenis penelitian yang pemahaman dan penyajian data menggunakan sebagian besar dengan kata-kata. Berdasarkan hasil penelitian di atas bahwa kinerja keuangan pada perusahaan sektor transportasi dan logistik yang terdaftar pada bursa efek indonesia periode 2021-2023 sebagian besar dalam kondisi kurang baik. Hal ini dikarenakan masih kurang mampu perusahaan dalam mengelola biaya operasional, kurang mampu mengelola hutang, serta kurang mampu perusahaan dalam memaksimalkan keuntungan.
PERAN KELUARGA  DALAM  PENDIDIKAN KARAKTER BAGI ANAK Abdul Kadir Zailani; Dimas Setiawan; Wildan Akhir Nasution; Pani Akhiruddin Siregar
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/xddg6d55

Abstract

Pendidikan karakter merupakan aspek penting dalam pembentukan sumber daya manusia yang berdaya saing dan bermoral. Proses pembentukan karakter tidak hanya menjadi tanggung jawab lembaga pendidikan formal, tetapi juga dimulai dari lingkungan keluarga. Keluarga merupakan fondasi utama dalam membentuk kepribadian anak melalui pola asuh, teladan, dan komunikasi yang dilakukan oleh orang tua. Penelitian ini bertujuan untuk mengidentifikasi peran keluarga dalam menanamkan nilai-nilai karakter, menganalisis faktor-faktor yang mendukung dan menghambat pelaksanaannya, serta menguraikan relevansi pendidikan karakter keluarga terhadap perkembangan anak. Penelitian ini menggunakan metode studi kepustakaan dengan menelaah berbagai sumber literatur terkait konsep pendidikan karakter, teori perkembangan anak, dan peran sosial keluarga. Hasil kajian menunjukkan bahwa keluarga berperan besar dalam membentuk karakter anak melalui teladan moral, pembiasaan nilai, dan pengawasan perilaku. Faktor yang mendukung antara lain kelekatan emosional antara orang tua dan anak, komunikasi efektif, serta lingkungan rumah yang kondusif. Adapun hambatan yang sering muncul meliputi kesibukan orang tua, minimnya pemahaman nilai karakter, dan pengaruh negatif media serta lingkungan sosial.
PENGARUH PRAKTIK MANAJEMEN SUMBER DAYAMANUSIA – ELEKTRONIK (MSDM-EL) TERHADAP KINERJA KARYAWAN YANG DI MEDIASI OLEH PRODUKTIVITAS ORGANISASI PADA RUMAH SAKIT GIGI DAN MULUT YARSI CEMPAKA PUTIH DKI JAKARTA Dimas Setiawan
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/37xybs27

Abstract

This study aims to determine the effect of Electronic Human Resource Management (E-HRM) and organizational productivity on employee performance at the Yarsi Cempaka Putih Dental and Oral Hospital in DKI Jakarta. This study uses a quantitative approach with a survey method through questionnaires. The sample used in this study consisted of 106 people selected using probability sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS version 4.0 software to test the validity, reliability, and relationships between variables. The results showed that (1) MSDM-EL had a positive and significant effect on employee performance (ꞵ = 0.288; t = 2.992; p < 0.05), (2) MSDM-EL had a positive and significant effect on organizational productivity (ꞵ = 0.481; t = 5.824; p < 0.05), (3) organizational productivity has a positive and significant effect on employee performance (ꞵ = 0.555; t = 6.044; p < 0.05), (4) MSDM-EL has a positive and significant effect on employee performance through organizational productivity (ꞵ = 0.267; t = 4.842; p < 0.05).