Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

3.139

P-Index

This Author published in this journals

All Journal SEIKO : Journal of Management & Business Journal Publicuho Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis

Lisa Sulistyawati

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 1730753

Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 24 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

Faktor-Faktor Bauran Pemasaran yang Mempengaruhi Loyalitas Pelanggan Berdasarkan Aspek-Aspeknya Mustati' Uliyah; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine the effect of product, price, promotion, distribution, people, process, and physical evidence on customer loyalty, either partially and simultaneously. The population in this study are GoFood customers in Gresik who are limited by certain criteria. The sample used in this study was 100 respondents using a non-probability sampling technique with a purposive sampling approach. Collecting data in this study using a questionnaire via google form. The data testing methods used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, and F Test. Based on the results of the study, it can be seen that the results of this study indicate that the variables of Price, Promotion, Distribution, Process, Physical Evidence partially have a significant effect on Customer Loyalty. Product and Person variables partially have no significant effect on Customer Loyalty. Then the variables of Product, Price, Promotion, Distribution, People, Process, and Physical Evidence simultaneously have a significant effect on customer loyalty.

Strategi Pengembangan Bisnis dengan Metode Product Life Cycle (PLC) dan Boston Consulting Group (BCG) Matriks Maya Arieska Dinda Septiani; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Micro, Small and Medium Enterprises (UMKM) are an important sector because UMKM are activities carried out by the government to help the economy of people who want to open small businesses in the traditional and modern sectors. Batik Very Jelita Batam is one of the many batik cloth entrepreneurs in Batam City and is currently facing tough business competition. Therefore, Batik Very Jelita Batam needs to know the stages and position of its current business in order to get a new business strategy and increase sales by using the Product Life Cycle (PLC) and Boston Consulting Group (BCG) Matrix methods so as to produce improvements to the business strategy that has been implemented in order to reach the right stage and position of the business. he method used in this research is descriptive which aims to analyze, understand, and explain the data obtained by the researcher into descriptive conclusions. Data collection techniques were carried out through observation and documentation. The types and sources of this research data are secondary data, where data sources that do not directly provide data results to researchers or data collectors, for example through literature studies or documentation that has been processed by the company. The results of the study show that the Product Life Cycle (PLC) curve shows that the business is in a growth stage, namely the stage where the product introduced is already known and acceptable to consumers. Meanwhile, on the Boston Consulting Group (BCG) Matrix curve, it is in a question mark position, namely a relatively low market share position, but competitive and a fast-growing industry, at this stage the cash needs are high and cash income is low. From the results of calculations and curves using this method, improvement of business strategy becomes input for the owner and management of Batik Very Jelita Batam. Keywords:

Strategi Bauran Pemasaran Dalam Pengembangan Usaha Dengan Metode PLC (Product Life Cycle) Hasna Wijanarko; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Business is an activity carried out to earn profits and fulfill daily needs, both activities carried out daily or activities in the business sector or buying and selling activities of a product. Clothing is included in one of the primary needs, a designation commonly known as clothing needs which are also important for humans. In addition, this makes clothes mainly clothes to be one of the types of fashion that has the fastest development because many people need clothes more than other types of fashion such as bags, shoes or others. Thriftshop “Projectnine” at Simo Sidomulyo Baru No. 29 A Surabaya is one example of the many thriftshop businesses that are currently booming, because they are considered easy to run, have a low risk of failure and the initial capital is not too large. The large number of similar competitors that exist makes business development important for Thriftshop "Projectnine". Business development carried out, especially planning in the long term, is very important for any existing business or business so that the business has an increasing and better value in terms of sales, systems and others. Developments that occur in an increasingly competitive business world require every business actor to have the right business strategy, for example a good marketing strategy can make the business or business achieve the planned or determined growth rate. Therefore, in determining the marketing strategy, the company must know the stages of a product in the product life cycle with the aim that the company can take a better and appropriate marketing plan or strategy policy, this information can be known by applying the product life cycle method. From the results of calculations and determining the stages of the product life cycle using the Polli and Cook method, it was found that the "Projectnine" thriftshop clothing product was in a growth stage where the "Projectnine" thriftshop business experienced an increase in sales and was followed by increased profits and market competition so that the strategy the marketing mix at this stage affects the development of the "Projectnine" thriftshop business. Keywords: Business development, product life cycle, thriftshop

STRATEGI KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN DIMASA PANDEMI COVID-19 (Studi pada Peternakan UD.Baqoroh Joyo, Sidoarjo Jawa Timur) Mujita Fajar Nataraningtyas; Lisa Sulistyawati
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.23469

This research was conducted with the aim of knowing and analyzing competitive advantage strategies in improving marketing performance implemented by UD. Baqoroh Joyo during the covid-19 pandemic, to find out and analyze marketing performance during the covid-19 pandemic. The research method used is descriptive qualitative method with SWOT analysis method and data collection techniques through deep interviews, surveys, observations, questionnaires, and documentation in identifying strengths, weaknesses, opportunities, and threats at UD. Baqoroh Joyo. Based on the calculation of the results of IFAS EFAS shows that UD. Baqoroh Joyo has IFAS results with a strength score of 2.87 and a weakness score of 0.28, while the EFAS results show an opportunity score of 2.63 and a threat score of 0.43. Based on the diagram, the results of the SWOT analysis show that UD. Baqoroh Joyo is in Quadrant I with a SO (Strength Opportunity) strategy. In this situation it means UD. Baqoroh Joyo The company must maximize and use its strengths and opportunities to strengthen its position. So that the strategy that can be applied can support an aggressive growth policy (growth-oriented strategy) in improving marketing performance during the COVID-19 pandemic.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING TERHADAP LOYALITAS PELANGGAN PADA PRODUK INDOMIE (Studi pada Mahasiswa Perguruan Tinggi Negeri di Surabaya) Lilik Indra Mulyana; Lisa Sulistyawati
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.23470

This research aims to find out the effect of brand image and product quality on customer’s loyalty directly and indirectly through the customer satisfaction. This research itself uses Indomie as the product object. Along with it, this research’s populations are all the customers who have bought or consumed the product itself. In addition, there are total of 100 respondents consist of customers from the Indomie product used as the sample of the research. All those samples were obtained by using the non-probability sampling technique together with quota sampling as its method. The hypothetical testing in this research uses the statistical model analysis that includes validity tests, reliability test, classical assumption test, path analysis, T test, and sobel test. Therefore, the result of this research shows that brand image has a significant effect customer satisfaction. Product quality has a significant effect on customer satisfaction. Brand image has no significant effect on customer loyalty. Product quality has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has a significant effect on customer loyalty through customer satisfaction. Product quality has a significant effect on customer loyalty through customer satisfaction.

Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Loyalitas Pelanggan pada Pembelian Teh Pucuk Harum Zulvina Rahma Shofiudin; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This research aims to know how big is the influence of discount, price, and product quality on customer loyalty on the purchase of Teh Pucuk Harum. The population in this research was a consumer who have bought or consumed The Pucuk Harum. The sample in this research involved 100 respondents, namely East Java UPN students especially business administration study program. The results of the questionnaire distribution were measured using an ordinal scale. This type of research is descriptive research using the quantitative method. The sampling method in this research used non probability sampling using purposive sampling technique. The analytical method used multiple linear regression analysis through classical assumption testing, validity and reliability testing. The classical assumption test used the data normality test, multicollinearity test, and heteroscedasticity test. Multiple linear regression analysis method assessed through t test, and f test. The results of this research indicated that discount, price, and product quality had a positive and significant effect on customer loyalty on the purchase of Teh Pucuk Harum Keywords: Discount, Price, Product Quality, Customer Loyalty

Pengaruh Store Atmosphere Terhadap Loyalitas Pelanggan Pada Ludic Café (Studi Pada Pelanggan Ludic Café Kendangsari, Surabaya) Alisia Eka Afriana; Lisa Sulistyawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1781

Penelitian ini bertujuan untuk memahami dan mengetahui pengaruh dari store atmosphere terhadap loyalitas pelanggan pada pelanggan Ludic Café Kendangsari, Surabaya. Populasi yang digunakan dalam penelitian ini adalah konsumen Ludic Café dengan riwayat berkunjung dan melakukan pembelian minimal dua kali. Sampel yang diperlukan sebesar 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan teknik nonprobability sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer, yaitu data yang dikumpulkan atau diperoleh langsung dari objek peneliti. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Dengan demikian hasil penelitian ini yakni secara parsial dan simultan store atmosphere berpengaruh signifikan terhadap loyalitas pelanggan pada Ludic Café Kendangsari, Surabaya.

Pengaruh Brand Image Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Studi Pada Distro 3second Royal Plaza Surabaya) Abid Racha Syahputra; Lisa Sulistyawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1610

Agar bisnis dapat terus beroperasi, mempertahankan loyalitas pelanggan sangat penting. Penelitian ini bertujuan untuk mengetahui pengaruh simultan dan parsial citra merek dan kepuasan pelanggan terhadap bisnis berulang di Distro 3Second Royal Plaza Surabaya. strategi untuk mengumpulkan data melalui kuesioner. Non-probability sampling digunakan untuk memilih sampel sebanyak 100 responden yang merupakan pelanggan Distro 3Second Royal Plaza Surabaya. Metode analisis menggunakan regresi linier berganda. Berdasarkan hasil uji hipotesis, citra merek dan kepuasan pelanggan sama-sama berpengaruh positif dan signifikan terhadap keinginan pelanggan untuk tetap menjadi pelanggan setia Distro 3Second Royal Plaza Surabaya. Loyalitas dan kepuasan pelanggan keduanya secara signifikan dipengaruhi oleh persepsi merek, tetapi hanya sampai batas tertentu.

Pengaruh Citra Merek, Kualitas Produk Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Ms Glow (Studi Pada Mahasiswa Fisip UPN "Veteran" Jawa Timur) Mia Amelia Priyankha; Lisa Sulistyawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1540

Tujuan dari penelitian ini adalah untuk memahami dan mengetahui pengaruh citra merek, kualitas produk dan kepuasan pelanggan terhadap loyalitas pelanggan MS Glow. Populasi yang digunakan dalam penelitian ini adalah mahasiswa FISIP UPN “veteran” Jawa Timur angkatan 2019, 2020, 2021, 2022 dengan kriteria. Sampel yang dibutuhkan adalah 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang dikumpulkan atau diperoleh langsung dari subjek penelitian. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Dengan demikian, hasil penelitian ini menunjukkan bahwa citra merek, kualitas produk dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan, citra merek berpengaruh signifikan terhadap loyalitas pelanggan, kualitas produk tidak berpengaruh signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.

Strategi Pengembangan Bisnis Berdasarkan Analisis Product Life Cycle (Plc) Dan Boston Consulting Group (Bcg) ( Studi Pada Moogs Coffee) Firmansyah, Dimas Akbar; Sulistyawati, Lisa
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4211

Café merupakan salah satu usaha yang memiliki banyak pesaing, dibutuhkan strategi yang tepat agar usaha tersebut dapat bersaing dan berkembang. Moogs Coffee perlu mengetahui tahapan dan posisi usahanya saat ini agar mendapatkan strategi bisnis yang baru dan meningkatkan penjualannya berdasarkan konsep Product Life Cycle (PLC) dan Boston Consulting Group (BCG) Matrix Metode yang digunakan pada penelitian ini adalah deskriptif. Teknik pengambilan data yang dilakukan melalui observasi dan dokumentasi. Jenis dan sumber data penelitian ini yaitu data sekunder. Hasil penelitian menunjukkan kurva Product Life Cycle (PLC) berada pada tahapan pertumbuhan (growth) yaitu tahap dimana produk yang diperkenalkan sudah dikenal dan dapat diterima oleh konsumen. Sedangkan, pada kurva Boston Consulting Group (BCG) Matrix berada pada posisi sapi perah (Cash Cow) yaitu posisi pangsa pasar relative tinggi, tetapi memiliki pertumbuhan pasar yang rendah. Pembahasan penelitian ini menghasilkan konsep Product Life Cycle (PLC) yaitu, strategi produk, strategi harga, dan strategi pemasaran. Sedangkan pada Boston Consulting Group (BCG) Matrix menghasilkan strategi penciutan pasar, strategi diversifikasi, dan pengembangan produk. Kata kunci: Product Life Cycle (PLC), Boston Consulting Group (BCG) Matrix, Moogs Coffee, Cafe

Co-Authors Abid Racha Syahputra Affiudin, Farid Alisia Eka Afriana Dimas Maulana Firmansyah, Dimas Akbar Hasna Wijanarko Ihzah, Muchammad Yusril Kurniawan, Denis Lilik Indra Mulyana Maghfirani, Tiza Alia Maulana, Dimas Maya Arieska Dinda Septiani Mia Amelia Priyankha Muchammad Yusril Ihzah Mujita Fajar Nataraningtyas Mustati' Uliyah Nareswari Yustisianindita Harmantito Nurul Halisah Pangestu, Mayndra Puji Permata Sari, Arinda Tasya, Pronasagiva Tiara Ajmi Rissalah Tiza Alia Maghfirani Zulvina Rahma Shofiudin

Title

Found 24 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 24 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 24 Documents
Search