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Pengaruh Motivasi dan Inovasi Terhadap Pemanfaatan Media Sosial Sebagai Alat Pembelajaran IPTEK di Kalangan Mahasiswa Manajemen Mutia Anggraeni; Giantoro Pamungkas; Dwi Yuliyanti Fitri; Fina Ikfini Maulaya; Putri Mardiana; Tubagus Faliyan Maulana
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 1 (2025): JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v3i1.2834

Abstract

Abstract, This study aims to evaluate the impact of motivation and innovation on the use of social media as a learning tool in the field of Science and Technology (IPTEK) among students of the Management Study Program. Social media is now a crucial platform in supporting digital learning, facilitating students to access information and collaborate more interactively. The data used in the study were obtained through filling out a questionnaire by 50 randomly selected management students. Analysis of the results shows that students' intrinsic motivation, such as the drive to learn independently, and extrinsic motivation, such as recognition from peers, have a significant positive correlation with the use of social media for learning purposes. Not only that, the aspect of innovation in the use of social media, such as exploring interactive features such as online discussions and sharing educational content, also strengthens this positive impact. This study suggests that motivation and innovation play an important role in increasing the effectiveness of learning through social media, so it is advisable to emphasize this approach more in designing higher education curricula.
Evaluasi Terhadap Program Franchise Studi Kasus Alfamart di Indonesia Rosiyani Oktavia; Giantoro Pamungkas; Ela Rosita; Robiyatul Aniyah; Haris Munandar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 1 (2025): JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v3i1.2836

Abstract

The evaluation of the Alfamart franchise program in Indonesia aims to analyze the effectiveness and sustainability of this business model. This research involves interviews with franchise owners as well as quantitative data analysis regarding the growth in the number of outlets. The results obtained show that by 2024, Alfamart will succeed in reaching more than 23,670 outlets, with a franchise strategy that has proven effective in expanding the distribution network. However, there are challenges that need to be overcome, such as improving marketing communications and cultural adaptation in new markets, so that long-term success can be guaranteed.
Analisis Rasio Likuiditas dan Rasio Profitabilitas untuk Menilai Kinerja Keuangan pada PT. Ultrajaya Milk Industry & Trading Company, Tbk. Periode 2020-2023 Dhini Rusminah; Giantoro Pamungkas; Ira Karlisa; Azis Adelestari; Dina Rahmah Yani; Bilqis Fitri Ababil; Siti Kholisah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 1 (2025): JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v3i1.2837

Abstract

The purpose of this study is to determine the financial performance of PT Ultrajaya Milk Industry & Trading Company Tbk for the period 2020-2023 using financial ratios, namely liquidity ratio and profitability ratio. Data analysis uses a quantitative descriptive approach. The type of data obtained is secondary data. The data obtained is financial statements. The researchers obtained financial statement data from the IDX website. The results show that the company's liquidity is very good because the Current Ratio and Quick Ratio values ​​are above the industry norm. However, the company's profitability is considered poor, because the Return on Assets and Return on Equity values ​​are below the industry standard.
Pengaruh Profitabilitas, Leverage, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Rusydan Zakaria; Giantoro Pamungkas; Dewi Adelya; Latifa Khoirunnisa; Gita Cahyani
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 1 (2025): JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v3i1.2838

Abstract

This study aims to analyze the effect of profitability, leverage, and company size on company value, focusing on companies listed on the Indonesia Stock Exchange. Using data from 2023, this study applies a quantitative method with multiple linear regression analysis. The results of the analysis show that profitability as measured by Return Of Equity (ROE) has a positive and significant effect on company value, which means that companies with high profitability tend to have better market value. Conversely, leverage as measured by Debt to Equity Ratio (DER) shows varying results; although in some cases it has a positive effect, there are also findings that indicate that leverage does not always increase company value significantly. Company size, as measured by total assets, does not show a significant effect on company value in this context. This indicates that although company size can provide greater access to capital, other factors such as profitability and debt management strategies are more important in increasing company value. This study provides important insights for investors and company managers to understand the key factors that affect company value, and highlights the importance of focusing on profitability and wise debt management in their business strategies.
WORKSHOP ANALISIS DAN LAPORAN KEUANGAN WIRAUSAHA MUDA DAN STRATEGI BRANDING PRODUK SMK ARRASYADIYYAH KOTA SERANG Munandar, Septian Aris; Pamungkas, Giantoro
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 5 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i5.10300

Abstract

Kegiatan workshop analisis dan laporan keuangan wirausaha muda serta strategi branding produk di Kota Serang memiliki peran penting dalam membekali generasi muda dengan keterampilan manajemen keuangan yang relevan di era digital. Workshop ini bertujuan untuk meningkatkan pemahaman bisnis, khususnya dalam analisis keuangan yang mencakup evaluasi laporan laba rugi, neraca, dan arus kas untuk menilai kesehatan finansial dan kinerja perusahaan. Teknik seperti analisis rasio dan analisis tren digunakan untuk mengidentifikasi kekuatan dan kelemahan perusahaan. Strategi branding produk sangat penting untuk membedakan produk di pasar. Hal ini mencakup pengembangan identitas merek yang kuat, komunikasi nilai produk, dan pemanfaatan saluran pemasaran yang tepat untuk menjangkau audiens target. Selain itu, workshop analisis dan laporan keuangan wirausaha muda serta strategi branding produk merupakan aspek penting dalam meningkatkan daya saing di pasar. Siswa-siswi SMK Ar Rassadiyyah Kota Serang akan belajar bagaimana menciptakan identitas merek yang kuat dan mengkomunikasikan nilai produk mereka kepada konsumen. Melalui kombinasi pengetahuan tentang analisis keuangan dan branding, diharapkan wirausaha muda dapat merumuskan strategi bisnis yang lebih solid dan berkelanjutan. Dengan demikian, workshop ini tidak hanya memberikan keterampilan teknis dalam pengelolaan keuangan, tetapi juga membekali siswa-siswi SMK Ar Rassadiyyah Kota Serang dengan strategi pemasaran yang efektif untuk mendukung pertumbuhan usaha mereka di masa depan.
Strategi Inovasi dan Keberlanjutan Bisnis bagi Wirausaha Muda Gen Z Pamungkas, Giantoro; Sulistiana, Indra; Mutiara, Rini; Aldiano, Rival
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.736

Abstract

This community service program aimed to enhance vocational students' understanding of innovation, sustainability, and profitability in entrepreneurship. The topic was chosen due to the low entrepreneurial literacy among Gen Z students, particularly in financial management and sustainable business planning. The methods used included interactive lectures, group discussions, business simulations, and pre- and post-activity evaluations. The results showed a significant improvement in students’ understanding, especially in basic financial management and developing innovative, eco-friendly business ideas. Student participation was high, and most groups successfully created simple business plans with projected profits. This activity demonstrated that participatory educational approaches are effective in shaping an adaptive, strategic, and sustainable entrepreneurial mindset among students. These findings highlight the importance of continuing similar programs to support the growth of a youth entrepreneurship ecosystem starting from the school level.
STRATEGI INOVASI DAN KEBERLANJUTAN BISNIS URUSAN COFFEE: MENEMBUS PASAR KOPI INDONESIA Pamungkas, Giantoro; Nurlelah, Nurlelah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.202

Abstract

The coffee industry in Indonesia continues to experience significant growth, driven by high domestic consumption and the trend of coffee globalization. In this case, Urusan Kopi comes as a business that focuses on coffee-based product innovation. Urusan Kopi is a coffee-based business that aims to introduce local coffee products with unique innovations and differentiation, such as blending coffee with natural ingredients and local spices. This research explores business strategy, product innovation, and sustainability in the coffee industry in Indonesia. With a SWOT approach and competitor analysis, Urusan Kopi targets a niche market that cares about local and environmentally friendly products. The methods used were customer satisfaction survey, business performance analysis, and digital marketing strategy evaluation. The results show great potential to compete with big brands through product differentiation, digital marketing, and strategic distribution. The findings are relevant to the development of small and medium-sized enterprises in the coffee industry.
The Effect of Foreign Debt (ULN) And Foreign Investment (PMA) On Indonesia's Gross Domestic Product (GDP) in the Period (2012-2024) Pamungkas, Giantoro; Prakoso, Riski Wisnu; Fahruqi, M. Nur
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia's economic growth remains a major challenge for the development of the country as the largest archipelagic country in the world. External factors such as Foreign Debt (ULN) and Foreign Direct Investment (PMA) are considered to influence Gross Domestic Product (GDP). This study aims to examine the influence of ULN and PMA on Indonesia's GDP in the period 2012-2024. Multiple regression analysis with the classical assumption test is used as a method in this study by conducting normality tests and hypothesis tests using t statistics and significance values. The results show that ULN has a positive effect with a significance of 0.000> α = 0.05 and a T-count value of 70.096 greater than the T-table of 2.034, which means that an increase in ULN can strengthen national economic development. Conversely, PMA does not show a significant effect on GDP in that period, indicated by a significance of 0.234> α = 0.05 and a T-count value of 1.212 less than the T-table of 2.034. Careful management of external debt can benefit the Indonesian economy, while the success of foreign investment requires greater attention to support optimal economic growth. This research underscores the importance of prudent economic policies in leveraging external factors to improve the welfare of the Indonesian people.
Analisis Kebijakan Moneter Terhadap Risk-Taking Studi Kasus PT Bank Central Asia Tbk Indonesia Tahun 2024 Riski Wisnu Prakoso; Giantoro Pamungkas
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7391

Abstract

Monetary policy is a key instrument in controlling inflation and ensuring a country's economic stability. This study aims to analyze the impact of monetary policy on risk-taking behavior at PT Bank Central Asia Tbk during the year 2024. Using a quantitative approach, secondary data were obtained from the bank's financial statements and official publications from Bank Indonesia. The analysis explores the relationship between interest rates, exchange rate fluctuations, and the bank's lending decisions. The findings indicate that the interest rate cuts implemented by Bank Indonesia encouraged an increase in the volume of credit disbursed by PT Bank Central Asia Tbk, creating a more conducive environment for economic growth. However, this increased risk-taking also brings potential systemic risks, especially in times of economic instability. Additionally, the depreciation of the rupiah exchange rate has implications for the bank’s asset quality, as reflected in a rising Non-Performing Loans (NPL) ratio. These findings emphasize the importance of effective risk management in addressing the challenges faced by the bank. Banks must have strong internal control systems to identify and manage risks related to monetary policy and exchange rate fluctuations. Thus, this study provides valuable insights for bank management and other stakeholders in making strategic decisions that can promote sustainable growth and maintain financial stability.
PERCEPTION OF 11% VAT RATE IN THE E-COMMERCE MARKET Deri Yanto; Murdhaningsih; Giantoro Pamungkas
International Journal of Social and Management Studies Vol. 4 No. 4 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i4.356

Abstract

Research related to the perception of the 11% VAT rate from digital market interaction activities through E-Commerce towards tariffs shows the relative level of application and understanding of the VAT rate from 10% to 11% with a high understanding of quantitative data through the electronic market. This states that the public is very enthusiastic about the tax rate in accordance with the application of the destination country. By going through a comparative analysis of the implementation of increased tax rates abroad. From the level of understanding, the community explains that there is a normal limit on the device in reporting data in the form of tax reporting.