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Facrureza, Dewanta
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Journal : MES Management Journal

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Pengaruh Interior Ambient terhadap Kepuasan Pelanggan Dimediasi oleh Keputusan Pembelian Konsumen di O’Good Coffee dan Eatery Junior, Junior; Facrureza, Dewanta
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.224

Abstract

Customer satisfaction is a measure of how successful a store is. With high customer satisfaction, it can be ensured that the store we manage can provide financial benefits and operational progress. Customer satisfaction can be enhanced through interior ambient, meaning that if the interior ambient of a store is good, it will increase the percentage of customer satisfaction visiting a store. The inside surrounding of a store should be very much arranged and executed to boost the consequences of the arranged inside encompassing to give close to home consolation that causes clients to feel great in a store. Notwithstanding inside encompassing, buy choices can likewise increment customer fulfillment since shopper fulfillment is gotten after buy choices are made. In this review, the impact of inside encompassing on consumer loyalty intervened by buy choices will be inspected, dissected, and tried. This examination was led utilizing quantitative strategies and a logical exploration approach. An example of 120 individuals was gathered utilizing a survey containing proclamations with a Likert scale. The actual example comprised of individuals who had visited, executed, and remained at O'Good Espresso and Restaurant. The gathered information was then breaking down and tried utilizing the Fractional Least Square (PLS) approach. As per the examination and testing results led through the gathered information, it is shown that inside encompassing affects consumer loyalty and buy choices are demonstrated to have the option to be factors in the connection between inside surrounding and consumer loyalty.
Pengaruh Store Atmosphere terhadap Revisit Intention Konsumen di Deja Coffee & Pastry Kelapa Gading Gabriella, Michelle; Facrureza, Dewanta
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.227

Abstract

Factors that influence someone to visit a café are not only influenced by taste but also pay attention to the store atmosphere, where consumers can feel comfortable in the café. Deja Coffee & Pastry is a business operating in the food & beverages sector which is located in Kelapa Gading. The issue experienced by Deja Espresso and Baked good is that there are numerous purchaser protests in regards to comfort connected with the store environment and the store air itself can impact the event of return to expectation in light of the customer's insight during their visit. The motivation behind this examination is to figure out how the store air impacts return to aim at Deja Espresso and Baked good Kelapa Gading connected with the issues experienced. This examination utilizes an elucidating sort of quantitative exploration. The populace in this study are buyers who have visited Deja Espresso and Baked good Kelapa Gading without removing. The inspecting procedure utilized purposive examining of 100 individuals. The information investigation procedure utilized is instrument trying which incorporates legitimacy testing and unwavering quality testing, then, at that point, old style presumption testing, speculation testing, then coefficient of assurance, The examination results show that there is a synchronous impact applied by the store environment on return to aim at Deja Espresso and Baked good Kelapa Gading, yet to some degree the inside show aspects don't impact return to aim. Ideas for Deja Espresso and Cake Kelapa Gading are to add an air diffuser to eliminate terrible fragrances, fix the hindrance between the smoking region and the non-smoking region which upsets the solace of guests.
Pengaruh Store Atmosphere dan Harga terhadap Revisit Intention Konsumen pada Kawisari Coffee dan Eatery Jakarta Antonius, Leon; Facrureza, Dewanta
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.230

Abstract

Food and beverages are a component of the tourism industry that draws people to a location. Price and the atmosphere of the store, in addition to taste and product quality, can influence a customer's decision to shop. Kawisari Coffee & Eatery is a food and beverage retailer based in Jakarta. Many people who went to Kawisari Coffee & Eatery Jakarta had bad experiences because the hot environment made them feel uncomfortable and the prices weren't what they expected. Their decision to return may be influenced by this. The motivation behind this examination is to figure out how clients' expectations to get back to Kawisari Espresso and Restaurant Jakarta are impacted by the shop environment and costs. This study used quantitative descriptive methods. The sample for this study consists of customers who have made purchases at Kawisari Coffee & Eatery Jakarta. To gather information, polls were disseminated to 100 respondents utilizing the purposive inspecting methodology. SPSS Experiences 25 was used to play out different straight backslide examination on the data. With a normal t worth of 4.473 which is more unmistakable than the t table of 1.661 and a significance level of 0.000 which is more noticeable than 0.05, this investigation shows that (1) shop air basically influences plan to get back to. (2) Cost influences mean to get back to, with a basic worth of 0.317 more conspicuous than 0.05 and a normal t worth of 1.005 t table of 1.661. (3) The goal is to return to the combination of store climate and cost impacts, with an expected f-count value of 10.419 higher than the f-table value of 3.09 and an importance level of 0.000 higher than 0.05. The ideas that can be given for Kawisari Espresso and Restaurant Jakarta are to expand the quantity of climate control systems to keep clients from feeling overheated and focusing entirely on reasonable and cutthroat costs for clients to increment client encounters and animate client interests to visit once more.
Pengaruh Strategi Marketing Mix 7P terhadap Tingkat Penjualan di Mini Kopi Green Ville Mego, Katarina Jessie; Facrureza, Dewanta
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.231

Abstract

Business people today face great pressure to increase creativity in product marketing strategies to remain competitive in a dynamic market. The company's main goal is to achieve maximum profits, so understanding and implementing marketing strategies is very important. One business that is currently trending is a café. In Jakarta, many entrepreneurs are developing culinary businesses, especially cafes. However, with so many cafes, entrepreneurs face various conflicts such as declining sales and lack of visitor interest. Quantitative research is the method of choice. Utilizing a purposive testing technique and a non-likelihood examining methodology, 100 respondents were chosen for the example. This study utilizes numerous straight relapse examination. The consequences of the t test show that the factors item (X1), advancement (X3), and actual proof (X7) meaningfully affect the degree of deals (Y). This is known. However, deals level (Y) is significantly influenced by the factors value (X2), location (X4), individuals (X5), and process (X6). The consequences of the F test showed that the promoting blend factors (7P) at the same time affected where to go. As needs be, the goal of this study is to conclude the 7P publicizing mix strategy (X1) for More modest than ordinary Kopi, Green Ville's arrangements level (Y). This study's methodology is based on quantitative research techniques. The study's primary objective is to learn more about how Green Ville's Mini Kopi marketing strategy affects sales. The use of contextual analysis strategies is the essential focal point of this quantitative review. Meeting, noticing, and recording are a portion of the techniques utilized in this review to gather information.
Co-Authors Antonius Rizki Krisnadi Antonius, Leon DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Familya Putri, Kezia Gabriella, Michelle Hema, Lamtiar Imam Ardiansyah Iskandar, Hari Junior, Junior Mego, Katarina Jessie Natasia Octavia, Clarista Asri Paulina Paulina Rivero, Vederico Rosanto, Stephanie Ruben Susanto, Prayogo Vinessia, Cindy Vishnuvardhana, Vishnuvardhana