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All Journal ANDHARUPA Indonesian Journal on Computing (Indo-JC) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Rurianto, Joko
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PENERAPAN METODE DESIGN THINKING PADA MODEL PERANCANGAN UI / UX APLIKASI ISTIQOMAH AlAzhari, Muhamad Roihan; Prabandaru, Hanindito; Anggia, Rafi Hafizhni; Rurianto, Joko; Widiatmoko Soewardikoen, Didit
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 03 (2024): September 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i03.9390

Abstract

Perubahan dan kebiasaan membaca Al-Qur'an (Mengaji) di Indonesia telah mengalami penurunan akibat rutinitas yang dipengaruhi oleh perkembangan zaman di era digital. Untuk mengatasi hal ini, Program Istiqomah adalah inisiatif untuk meningkatkan kebiasaan membaca Al-Qur'an di kalangan masyarakat Muslim melalui fitur interaktif dalam aplikasi. Program Istiqomah telah diperkenalkan sebagai langkah untuk merubah kebiasaan masyarakat Muslim Indonesia dalam membaca Al-Qur'an. Dalam rangka meningkatkan kebiasaan membaca Al-Qur'an, akan dilakukan riset yang menggunakan pendekatan design thinking dalam merancang aplikasi Istiqomah. Pendekatan design thinking melibatkan lima tahapan utama, yaitu emphatize, define, ideate, prototype, dan testing. Penelitian ini juga melibatkan observasi visual, wawancara dengan pengguna, dan penggunaan kuesioner untuk mengumpulkan data yang relevan. Dari hasil penelitian awal, terlihat bahwa masyarakat lebih cenderung melibatkan diri dalam aktivitas digital seperti bermain game, media sosial atau menonton video daripada membaca Al-Qur'an. Oleh karena itu, pengembangan aplikasi Istiqomah yang memanfaatkan media digital dan menawarkan fitur menarik dapat menjadi solusi yang efektif untuk meningkatkan keterlibatan umat Islam dalam membaca Al-Qur'an. Berdasarkan hasil analisis user experience questionnaire (UEQ), diperoleh hasil yang positif dan di atas rata-rata pada aspek Daya Tarik, Kejelasan, Efisiensi, Keandalan, Stimulasi, dan Kebaruan.
PERANCANGAN REDESAIN USER INTERFACE WEBSITE KAMPUNG WISATA KREATIF CIGADUNG BANDUNG MENGGUNAKAN METODE USER CENTERED DESIGN Amanda, Zuhreini; Koesoemadinata, Moh. Isa Pramana; Rurianto, Joko; Ronggowarsito, Bimahadi Ilmawan; Rais, Fatwa Amin
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 02 (2024): June 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i02.10471

Abstract

Abstrak Industri kreatif menjadi salah satu pilar utama pertumbuhan ekonomi Indonesia, khususnya di Kota Bandung. Oleh karena itu, Kampung Wisata Kreatif telah dihadirkan oleh Pemerintah Kota Bandung sebagai upaya pengembangan pariwisata dengan konsep Community Based Tourism (CBT), salah satunya adalah KWKC (Kampung Wisata Kreatif Cigadung). KWKC merupakan kawasan wisata kreatif dan seni budaya dengan konsep CBT yang berlokasi di Kelurahan Cigadung, Bandung. Meskipun KWKC telah memiliki website resmi, hasil survei menunjukkan bahwa website tersebut masih memiliki kekurangan pada tiga aspek desain user interface, yaitu tema website yang kurang menarik, tampilan informasi yang kurang informatif, serta fitur yang belum memenuhi kebutuhan pengguna. Maka dari itu, perancangan ulang user interface website KWKC dilakukan dengan menggunakan metode user-centered design (UCD) agar manfaat website dapat lebih optimal. Aspek yang diperbaiki meliputi redesain tema website, tampilan informasi yang lebih baik, dan penambahan fitur baru. Berdasarkan hasil perancangan ulang user interface dan survei akhir kepada pengguna, 96% responden menyetujui bahwa desain visual yang baru secara keseluruhan lebih menarik, serta 93% responden menyetujui bahwa desain baru lebih menarik dan informatif dibandingkan desain sebelumnya.   Kata Kunci: community based tourism, metode UCD, web design, UI UX   Abstract The creative industry is one of the main pillars of Indonesia's economic growth, especially in the city of Bandung. Therefore, the Bandung City Government has introduced the Creative Tourism Village as an effort to develop tourism with the Community Based Tourism (CBT) concept, one of which is KWKC (Cigadung Creative Tourism Village). KWKC is a creative and cultural tourism area with a CBT concept located in Cigadung Village, Bandung. Even though KWKC has an official website, survey results show that the website still has shortcomings in three aspects of user interface design: a less attractive website theme, less informative information displays, and features that do not meet user needs. Therefore, the user interface of the KWKC website was redesigned using the user-centered design (UCD) method to optimize the website's benefits. The improvements included a redesign of the website theme, a better display of information, and the addition of new features. Based on the results of the user interface redesign and a final user survey, 96% of respondents agreed that the new visual design was overall more attractive, and 93% of respondents agreed that the improved design was more informative and engaging than the previous design.   Keywords:  community based tourism, UCD method, web design, UI UX
Challenging Analytic Data Opportunities in Smart Health with Algorithm (Study Case: Bumi Medika Ganesha ITB) Hadikusuma, Aristyo; Asmoro, Anung; Rurianto, Joko
Indonesian Journal on Computing (Indo-JC) Vol. 8 No. 2 (2023): August, 2023
Publisher : School of Computing, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34818/INDOJC.2023.8.2.714

Abstract

Weka is a tool to help the data science to clustering data. Weka has feature K-means which help clustering data to spesific analysis. Clustering analysis is a technique for categorizing and dividing objects into groups. Each object has certain characteristics. Because the data has a lot of variety and quantity,By using this K-Means algorithm the patient temperature data already obtained will be grouped into several clusters. Grouping of data by clustering is expected to be a strategy for decision making.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Co-Authors AlAzhari, Muhamad Roihan Amanda, Zuhreini Anggia, Rafi Hafizhni Aristyo Hadikusuma Asmoro, Anung Endang Ruswanti Hapsari, Nia Puspita Mohammad Isa Pramana Koesoemadinata Prabandaru, Hanindito Rais, Fatwa Amin Ronggowarsito, Bimahadi Ilmawan Sari Sumitro, Dewi Widiatmoko Soewardikoen, Didit