Articles
<![CDATA[Determinants of Repurchase Intention Mediated by Customer Satisfaction Among “X” Coffee Application Users ]]>
<![CDATA[Tjandra, Sabrina Layman]]>;
<![CDATA[Rodhiah]]>
<![CDATA[ Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS ]]>
Publisher : <![CDATA[Yayasan Gema Bina Nusantara ]]>
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DOI: 10.61487/jssbs.v3i4.253
<![CDATA[This research aims to analyze and ascertain how repurchase intention among users of the "X" Coffee application is influenced by perceived ease of use, perceived usefulness and customer experience and mediated by customer satisfaction. The sample method is purposive sampling. The sample in this research consisted of “X” Coffee customers who have purchased “X” Coffee at least 5 times in the last 2 years using the “X” Coffee application and located DKI Jakarta. A Google Forms survey was used to get 235 respondents in total. With the assistance of SmartPLS 4.0, the data was processed using structural equation modeling (SEM). The outcomes show that perceived ease of use, perceived usefulness, customer experience, and customer satisfaction collectively have a positive and significant impact on repurchase intention. Repurchase intention is significantly and positively affected by perceived ease of use, positively and significantly impacted by perceived usefulness, positively and significantly impacted by customer satisfaction, and not significantly impacted by customer experience through customer satisfaction.]]>
<![CDATA[Artificial Intelligence Adoption and Business Performance: The Mediating Role of Sustainable Competitive Advantage in the Food and Beverage Industry ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Aspiranti , Tasya]]>;
<![CDATA[Amaliah, Ima]]>;
<![CDATA[Nurhayati, Nunung]]>
<![CDATA[ Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS ]]>
Publisher : <![CDATA[Yayasan Gema Bina Nusantara ]]>
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DOI: 10.61487/jssbs.v3i4.254
<![CDATA[This research aims to analyze the impact of adapting Artificial Intelligence (AI) on business performance with mediating sustainable competitive advantage (SCA)in the Food and Beverage (F&B) industry located in West Jakarta. The population was all F&B companies in West Jakarta. The sample includes 120 respondents selected with purposive sampling, with criteria including respondents who understand and have adopted AI in their business operations for a minimum of three years. The data used Likert-scale questionnaires adapted from previously validated and reliable instruments. Data analysis using SEM by SmartPLS software. The results indicate that adapting AI has a positive but insignificant effect on the business performance of F&B companies in West Jakarta. Additionally, the study found that adapting AI has a positive and significant impact on sustainable competitive advantage, which in turn has a positive and significant effect on business performance. Mediation analysis revealed that sustainable competitive advantage mediates the relationship between adapting AI and business performance. This suggests that adapting AI does not directly affect business performance but rather indirectly through sustainable competitive advantage. Sustainable competitive advantage directly influences business performance. The conclusion of this research is that adapting AI is a crucial strategy for improving business performance through sustainable competitive advantage in the F&B industry in West Jakarta. Companies that invest in AI technology and integrate it into their business strategies have the potential to achieve superior performance by maintaining their sustainable competitive advantage in the long term. ]]>
<![CDATA[INFLUENCE OF ENTREPRENEURSHIP KNOWLEDGE AND ENTREPRENEURIAL SELF-EFFICACY ON ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF ENTREPRENEURIAL ATTITUDE IN EAST JAKARTA CULINARY SMES ]]>
<![CDATA[Kho, Keren Sarwana]]>;
<![CDATA[Rodhiah]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v9i4.18787
<![CDATA[A strong entrepreneurial foundation is essential for sustaining business growth, especially in the highly competitive culinary industry. The culinary sector is one of Indonesia’s most dynamic creative economy subsectors, yet many businesses face intense competition and a high risk of failure. This condition highlights the importance of understanding psychological and behavioral factors that influence entrepreneurs’ decision-making. Therefore, this study aims to analyze the effect of entrepreneurship and entrepreneurial self-efficacy on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable among culinary entrepreneurs in East Jakarta. The research employed a quantitative approach using a cross-sectional design, with a sample of 291 culinary entrepreneurs selected through purposive sampling. Data were collected through Likert-scale questionnaires distributed directly to respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship and entrepreneurial self-efficacy both have a positive and significant influence on entrepreneurial intention. In addition, both variables also positively affect entrepreneurial attitude. This study further confirms that entrepreneurial attitude plays a mediating role in the relationship between entrepreneurship and entrepreneurial intention, as well as between entrepreneurial self-efficacy and entrepreneurial intention. These results offer meaningful insights into how psychological readiness, confidence, and entrepreneurial orientation can strengthen entrepreneurial intention among culinary entrepreneurs. The findings also provide practical guidance for policymakers and business development programs in designing initiatives that enhance the sustainability and competitiveness of culinary businesses in East Jakarta.]]>
<![CDATA[HEDONIC MOTIVATION AND INFLUENCER MARKETING EFFECTS ON YSL BEAUTY PURCHASE DECISIONS: THE MEDIATING FUNCTION OF FOMO ]]>
<![CDATA[Chandra, Josephine]]>;
<![CDATA[Rodhiah]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v9i4.18788
<![CDATA[This research aims to analyze the influence of hedonic motivation and influencer marketing on purchase decisions for YSL Beauty products with Fear of Missing Out (FOMO) as a mediating variable. The study employed a quantitative approach with cross-sectional design. Data were collected through online questionnaires distributed to 218 Generation Z consumers domiciled in West Jakarta who had purchased YSL Beauty products. Analysis used Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that hedonic motivation and influencer marketing have positive and significant effects on purchase decisions both directly and indirectly through FOMO as mediation. The R² value for FOMO was 0.420 and for purchase decisions was 0.383, indicating moderate predictive capability. Influencer marketing had the strongest effect on FOMO (0.402), followed by hedonic motivation (0.356). All hypotheses were accepted with significance levels below 0.05. These findings provide theoretical contributions to consumer behavior literature in luxury cosmetics and practical implications for digital marketing strategies.]]>
<![CDATA[PENGENALAN KARAKTERISTIK WIRAUSAHA PADA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Aritonang R., Lerbin Roberto]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 2 (2021): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v1i2.406
<![CDATA[Growing small and medium-sized enterprises (SMEs) with entrepreneurial characteristics is crucial for sustaining Indonesia's economy. This study aims to assist business owners in understanding the significance of possessing entrepreneurial traits in achieving business success. The activity took place at LaZiesha Kitchen, a culinary business in Jambi specializing in Food and Beverage, with popular products including crispy getuk and rainbow onde-onde. Initial observations of the partners revealed a lack of entrepreneurial characteristics, resulting in a lack of entrepreneurial success. The proposed method for the activity was training and socialization of entrepreneurial characteristics, covering topics such as understanding entrepreneurial traits and their impact on business success. The delivery of materials during the activity proceeded smoothly, with enthusiastic partners actively engaging in discussions with the PKM team. Evaluation results indicate that 90% of the partners comprehended the delivered content and increased their knowledge regarding the essential characteristics required for entrepreneurship.]]>
<![CDATA[PELATIHAN KECERDASAN EMOSIONAL DALAM MENINGKATKAN KEBERHASILAN USAHA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Lie Sha, Thio]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i2.455
<![CDATA[The purpose of this activity is to assist business owners in gaining knowledge about emotional intelligence in entrepreneurship, as it plays a crucial role in enhancing entrepreneurial success. The selected partner for the PKM activity is a recycling business that utilizes large and small used plastic bottles, transforming them into handicraft products such as lampshades, aquariums, flower pots, and more. The business is located in Tangerang, South. This activity is a continuation of a previous PKM initiative and was inspired by the partner's marketing challenges in promoting their recycled products effectively. Initial observations directly with the business owner revealed that the main problem lies in emotional intelligence due to the partners' lack of knowledge in this area, preventing them from achieving business success. The proposed method in this activity involves training and socialization on emotional intelligence, specifically addressing its relevance to offline business success. The aim is to resolve the challenges faced by the recycling business, enabling partners to expand their market reach and marketing areas, with the ultimate goal of achieving greater success in entrepreneurship.]]>
<![CDATA[PELATIHAN MANAJEMEN PENJUALAN BERBASIS RELATIONSHIP ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Aritonang R., Lerbin Roberto]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i2.456
<![CDATA[The relationship between a business and its sales force is referred to as relationship management, which has a role in focusing on increasing sales for the long term. The relationship between sales management and labor relations management must be maintained properly, because the task of a sales management is to cultivate, train and select salespeople and become the key to successful sales of the products produced. Supporting a relationship-based sales management strategy will encourage the creation of a comfortable working atmosphere for salespeople, which will increase motivation in making sales. Activity partners are engaged in the damar handicraft business located in Serang Banten. In its activities, it faces problems, especially in terms of sales management strategies. PKM aims to assist partners in an effort to improve their ability to improve sales management strategies based on relationships with salespeople. The activity method is carried out by training related to sales management science. The training was conducted online. The results of the activity show that the provision of knowledge about relationship-based sales management is delivered in the form of PPT, the implementation of activities involving two students has been realized and is running smoothly. Partners gain knowledge in improving the role of salespeople to generate more sales.]]>
<![CDATA[PELATIHAN PERILAKU PEMBELIAN KONSUMEN DALAM PEMASARAN MEDIA SOSIAL PADA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Mahanani, Zenita Dian]]>;
<![CDATA[Rosyada, Maulin Amrina]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i2.457
<![CDATA[Consumer purchasing behavior is an action that is directly involved in obtaining, consuming and spending products and services through various media including online social media. The use of social media marketing is described as an application, platform, or media that can facilitate communication, collaboration, or information sharing among users in general and direct sales, customer acquisition, and customer retention. The purpose of the activity is to help business owners have a stock of knowledge about the importance of understanding consumer purchasing behavior through social media. The partner who became the place of activity was a mute craft creative product business located in Serang, Banten. Based on initial observations through online with zoom meetings, partners do not understand about social media consumer behavior, as a medium for communicating partner products to consumers without large costs. The method offered in the activity is training/socialization on basic understanding of marketing consumer behavior and the use of social media marketing. The output of PKM activities is in the form of publications to journals and IPR.]]>
<![CDATA[PENGENALAN PEMASARAN RAMAH LINGKUNGAN PADA UKM ]]>
<![CDATA[Rodhiah]]>;
<![CDATA[Lukito, Venky]]>;
<![CDATA[Mahanani, Zenita Dian]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v3i3.475
<![CDATA[Marketing based on environmental sustainability "environmental marketing" is a new development in the field of marketing, and is a potential and strategic opportunity that has a multiplier effect on both business people and society as users. The purpose of PKM activities is to introduce partners to environmentally friendly marketing, the reality in the field shows that SMEs who are partners of activities lack knowledge of environmentally friendly marketing. For this reason, this activity is important to be carried out by the PKM Team in overcoming the problems faced by partners. The partner chosen in this activity is a handicraft business made from shells, processed into various creative products such as flowers, lamps and other decorative decorations. The partner location is in the city of Serang Banten. The methods offered in this activity include training in the form of socialization of the importance of being environmentally friendly in running a business. Conducted online, through zoom meetings. The results of the activity show that it has been able to provide understanding to partners to always pay attention to environmentally friendly marketing which has an effect on competitive advantage.]]>
<![CDATA[Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction and Perceived Value in Investment Platforms ]]>
<![CDATA[Theodore, Nathanael Felix]]>;
<![CDATA[Rodhiah]]>
<![CDATA[ Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS ]]>
Publisher : <![CDATA[Yayasan Gema Bina Nusantara ]]>
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DOI: 10.61487/jssbs.v4i1.292
<![CDATA[This study examines how service quality impacts customer loyalty among users of the XYZ investment application in Indonesia. Customer satisfaction and perceived value are the mediating variables. The study employs a quantitative, descriptive, cross-sectional design. The sample consists of 204 active XYZ application users who were selected through purposive sampling. Data were obtained via structured online questionnaires and analyzed using partial least squares–structural equation modeling (PLS-SEM) with SmartPLS version 4. The results reveal the following: Service quality positively and significantly affects customer loyalty; service quality positively and significantly influences customer satisfaction; service quality significantly enhances perceived value; customer satisfaction significantly affects customer loyalty; perceived value significantly influences customer loyalty; customer satisfaction partially mediates the relationship between service quality and customer loyalty; and perceived value likewise partially mediates the effect of service quality on customer loyalty. These findings suggest that improving service performance can increase perceived value and customer satisfaction, thereby strengthening user loyalty toward digital investment platforms. ]]>
