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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Journal of Social Science and Business Studies Jurnal Serina Ekonomi dan Bisnis
Rodhiah
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Determinants of Repurchase Intention Mediated by Customer Satisfaction Among “X” Coffee Application Users Tjandra, Sabrina Layman; Rodhiah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.253

Abstract

This research aims to analyze and ascertain how repurchase intention among users of the "X" Coffee application is influenced by perceived ease of use, perceived usefulness and customer experience and mediated by customer satisfaction. The sample method is purposive sampling. The sample in this research consisted of “X” Coffee customers who have purchased “X” Coffee at least 5 times in the last 2 years using the “X” Coffee application and located DKI Jakarta. A Google Forms survey was used to get 235 respondents in total. With the assistance of SmartPLS 4.0, the data was processed using structural equation modeling (SEM). The outcomes show that perceived ease of use, perceived usefulness, customer experience, and customer satisfaction collectively have a positive and significant impact on repurchase intention. Repurchase intention is significantly and positively affected by perceived ease of use, positively and significantly impacted by perceived usefulness, positively and significantly impacted by customer satisfaction, and not significantly impacted by customer experience through customer satisfaction.
Artificial Intelligence Adoption and Business Performance: The Mediating Role of Sustainable Competitive Advantage in the Food and Beverage Industry Rodhiah; Aspiranti , Tasya; Amaliah, Ima; Nurhayati, Nunung
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.254

Abstract

This research aims to analyze the impact of adapting Artificial Intelligence (AI) on business performance with mediating sustainable competitive advantage (SCA)in the Food and Beverage (F&B) industry located in West Jakarta. The population was all F&B companies in West Jakarta. The sample includes 120 respondents selected with purposive sampling, with criteria including respondents who understand and have adopted AI in their business operations for a minimum of three years. The data used Likert-scale questionnaires adapted from previously validated and reliable instruments. Data analysis using SEM by SmartPLS software. The results indicate that adapting AI has a positive but insignificant effect on the business performance of F&B companies in West Jakarta. Additionally, the study found that adapting AI has a positive and significant impact on sustainable competitive advantage, which in turn has a positive and significant effect on business performance. Mediation analysis revealed that sustainable competitive advantage mediates the relationship between adapting AI and business performance. This suggests that adapting AI does not directly affect business performance but rather indirectly through sustainable competitive advantage. Sustainable competitive advantage directly influences business performance. The conclusion of this research is that adapting AI is a crucial strategy for improving business performance through sustainable competitive advantage in the F&B industry in West Jakarta. Companies that invest in AI technology and integrate it into their business strategies have the potential to achieve superior performance by maintaining their sustainable competitive advantage in the long term.  
INFLUENCE OF ENTREPRENEURSHIP KNOWLEDGE AND ENTREPRENEURIAL SELF-EFFICACY ON ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF ENTREPRENEURIAL ATTITUDE IN EAST JAKARTA CULINARY SMES Kho, Keren Sarwana; Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18787

Abstract

A strong entrepreneurial foundation is essential for sustaining business growth, especially in the highly competitive culinary industry. The culinary sector is one of Indonesia’s most dynamic creative economy subsectors, yet many businesses face intense competition and a high risk of failure. This condition highlights the importance of understanding psychological and behavioral factors that influence entrepreneurs’ decision-making. Therefore, this study aims to analyze the effect of entrepreneurship and entrepreneurial self-efficacy on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable among culinary entrepreneurs in East Jakarta. The research employed a quantitative approach using a cross-sectional design, with a sample of 291 culinary entrepreneurs selected through purposive sampling. Data were collected through Likert-scale questionnaires distributed directly to respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship and entrepreneurial self-efficacy both have a positive and significant influence on entrepreneurial intention. In addition, both variables also positively affect entrepreneurial attitude. This study further confirms that entrepreneurial attitude plays a mediating role in the relationship between entrepreneurship and entrepreneurial intention, as well as between entrepreneurial self-efficacy and entrepreneurial intention. These results offer meaningful insights into how psychological readiness, confidence, and entrepreneurial orientation can strengthen entrepreneurial intention among culinary entrepreneurs. The findings also provide practical guidance for policymakers and business development programs in designing initiatives that enhance the sustainability and competitiveness of culinary businesses in East Jakarta.
HEDONIC MOTIVATION AND INFLUENCER MARKETING EFFECTS ON YSL BEAUTY PURCHASE DECISIONS: THE MEDIATING FUNCTION OF FOMO Chandra, Josephine; Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18788

Abstract

This research aims to analyze the influence of hedonic motivation and influencer marketing on purchase decisions for YSL Beauty products with Fear of Missing Out (FOMO) as a mediating variable. The study employed a quantitative approach with cross-sectional design. Data were collected through online questionnaires distributed to 218 Generation Z consumers domiciled in West Jakarta who had purchased YSL Beauty products. Analysis used Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that hedonic motivation and influencer marketing have positive and significant effects on purchase decisions both directly and indirectly through FOMO as mediation. The R² value for FOMO was 0.420 and for purchase decisions was 0.383, indicating moderate predictive capability. Influencer marketing had the strongest effect on FOMO (0.402), followed by hedonic motivation (0.356). All hypotheses were accepted with significance levels below 0.05. These findings provide theoretical contributions to consumer behavior literature in luxury cosmetics and practical implications for digital marketing strategies.
Co-Authors Aisyah , Anggun Aisyah, Anggun Aritonang R., Lerbin Roberto Aspiranti , Tasya Bakti , Kevin Karunia Chandra, Josephine Clarisa, Tara Delvina Carissa Hergian Stephanie Ima Amaliah Jayanti, Yunia Arinda Kho, Keren Sarwana Kusumahadi, Rafaela Abigail Lukito, Venky Lunardi, Dylan Mahanani, Zenita Dian Nunung Nurhayati Nuraisyah, Iis Putri, Nadira Aulia Rosyada, Maulin Amrina Sari, Iis Nuraisah Fatmala Stefanie Angelina Syahri, Anggun Aisyah Thio Lie Sha Tjandra, Sabrina Layman Wijaya , Yefta Leonardi Agusta Yoga, Nehcolas