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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Journal of Social Science and Business Studies Jurnal Serina Ekonomi dan Bisnis
Rodhiah
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Determinants of Repurchase Intention Mediated by Customer Satisfaction Among “X” Coffee Application Users Tjandra, Sabrina Layman; Rodhiah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.253

Abstract

This research aims to analyze and ascertain how repurchase intention among users of the "X" Coffee application is influenced by perceived ease of use, perceived usefulness and customer experience and mediated by customer satisfaction. The sample method is purposive sampling. The sample in this research consisted of “X” Coffee customers who have purchased “X” Coffee at least 5 times in the last 2 years using the “X” Coffee application and located DKI Jakarta. A Google Forms survey was used to get 235 respondents in total. With the assistance of SmartPLS 4.0, the data was processed using structural equation modeling (SEM). The outcomes show that perceived ease of use, perceived usefulness, customer experience, and customer satisfaction collectively have a positive and significant impact on repurchase intention. Repurchase intention is significantly and positively affected by perceived ease of use, positively and significantly impacted by perceived usefulness, positively and significantly impacted by customer satisfaction, and not significantly impacted by customer experience through customer satisfaction.
Artificial Intelligence Adoption and Business Performance: The Mediating Role of Sustainable Competitive Advantage in the Food and Beverage Industry Rodhiah; Aspiranti , Tasya; Amaliah, Ima; Nurhayati, Nunung
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.254

Abstract

This research aims to analyze the impact of adapting Artificial Intelligence (AI) on business performance with mediating sustainable competitive advantage (SCA)in the Food and Beverage (F&B) industry located in West Jakarta. The population was all F&B companies in West Jakarta. The sample includes 120 respondents selected with purposive sampling, with criteria including respondents who understand and have adopted AI in their business operations for a minimum of three years. The data used Likert-scale questionnaires adapted from previously validated and reliable instruments. Data analysis using SEM by SmartPLS software. The results indicate that adapting AI has a positive but insignificant effect on the business performance of F&B companies in West Jakarta. Additionally, the study found that adapting AI has a positive and significant impact on sustainable competitive advantage, which in turn has a positive and significant effect on business performance. Mediation analysis revealed that sustainable competitive advantage mediates the relationship between adapting AI and business performance. This suggests that adapting AI does not directly affect business performance but rather indirectly through sustainable competitive advantage. Sustainable competitive advantage directly influences business performance. The conclusion of this research is that adapting AI is a crucial strategy for improving business performance through sustainable competitive advantage in the F&B industry in West Jakarta. Companies that invest in AI technology and integrate it into their business strategies have the potential to achieve superior performance by maintaining their sustainable competitive advantage in the long term.  
Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction and Perceived Value in Investment Platforms Theodore, Nathanael Felix; Rodhiah
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.292

Abstract

This study examines how service quality impacts customer loyalty among users of the XYZ investment application in Indonesia. Customer satisfaction and perceived value are the mediating variables. The study employs a quantitative, descriptive, cross-sectional design. The sample consists of 204 active XYZ application users who were selected through purposive sampling. Data were obtained via structured online questionnaires and analyzed using partial least squares–structural equation modeling (PLS-SEM) with SmartPLS version 4. The results reveal the following: Service quality positively and significantly affects customer loyalty; service quality positively and significantly influences customer satisfaction; service quality significantly enhances perceived value; customer satisfaction significantly affects customer loyalty; perceived value significantly influences customer loyalty; customer satisfaction partially mediates the relationship between service quality and customer loyalty; and perceived value likewise partially mediates the effect of service quality on customer loyalty. These findings suggest that improving service performance can increase perceived value and customer satisfaction, thereby strengthening user loyalty toward digital investment platforms.  
Factors Influencing Technopreneurial Intention among University Students in West Jakarta Anggraini, Agnes Clarissa; Rodhiah
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.297

Abstract

This study seeks to examine the influence of information and communication technology (ICT) self-efficacy, technopreneurial learning, and individual entrepreneurial orientation (Individual EO) on the technopreneurial intentions of university students in West Jakarta. The population comprises university students in West Jakarta who demonstrate an interest in entrepreneurship, particularly in technology driven ventures. A total of 130 respondents were selected through purposive sampling, with the criteria that participants must be students enrolled in universities in West Jakarta and have an interest in technopreneurial activities. Data were gathered using online Likert-scale questionnaires distributed via Google Forms, which were adapted from previously validated and reliable instruments. The data were then analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4.1.1.6 software. The findings reveal that ICT self-efficacy has a positive but statistically insignificant effect on technopreneurial intention. In contrast, technopreneurial learning demonstrates a positive and significant effect on technopreneurial intention. Similarly, Individual EO is found to have a positive and significant influence on technopreneurial intention. In summary, although ICT self-efficacy does not have a direct significant impact, both technopreneurial learning and Individual EO play crucial roles in shaping technopreneurial intention among university students in West Jakarta.  
The Influence of Digital Literacy and Entrepreneurial Self-Efficacy on Entrepreneurial Intention of University Student in West Jakarta Juficha, Annelis Diva; Rodhiah
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.298

Abstract

This research seeks to examine how digital literacy and entrepreneurial self-efficacy affect the entrepreneurial intention of undergraduate students in West Jakarta. The study is motivated by the swift advancement of digital technology, which opens various business possibilities; however, these opportunities are not always accompanied by adequate digital skills or entrepreneurial confidence among students. A quantitative descriptive approach was applied, involving 150 undergraduate participants who have completed or are currently enrolled in entrepreneurship courses. Data were gathered through an online survey and processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital literacy exerts a positive and significant impact on entrepreneurial intention. In addition, entrepreneurial self-efficacy emerges as the most influential factor affecting students’ intention to engage in entrepreneurship. The study concludes that digital competencies and confidence in entrepreneurial abilities play crucial roles in determining students’ readiness to start a new venture. These results suggest that educational institutions should reinforce digital-oriented entrepreneurship curricula to better prepare younger generations for today’s evolving business environment.  
Peran Entrepreneurial Creativity dalam Memediasi Pengaruh Financial Literacy dan Innovation Capability terhadap Kesuksesan Wirausaha UMKM Kuliner Jakarta Pusat Suryapon, Michelle; Rodhiah
Modus Vol. 38 No. 1 (2026): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v38i1.13830

Abstract

The success of MSMEs cannot be separated from the efficiency of resource management, especially the level of financial literacy. Solid financial knowledge allows MSME entrepreneurs to plan their finances, manage operational capital, and make business choices that can improve business results. This study aims to analyze the influence of financial literacy and innovation ability on the success of culinary MSME entrepreneurs in Central Jakarta with entrepreneurial creativity as a mediating variable. This study uses a sample of 145 culinary business actors, which were selected using purposive sampling in Central Jakarta. The study used a quantitative approach with a cross-sectional design. Data was collected through an online questionnaire using a google form and offline by visiting the culinary MSME actors who were selected as sample members. Data analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results of the study show that financial literacy has a positive effect on entrepreneurial creativity and entrepreneurial success, while innovation ability does not have a direct effect on entrepreneurial success, but has a positive effect on entrepreneurial creativity. Furthermore, entrepreneurial creativity has been proven to have a positive effect on entrepreneurial success and mediates the relationship between financial literacy and innovation ability to entrepreneurial success. These findings indicate that the success of MSMEs is not only determined by the ability to manage finances and innovate, but also by the ability to process both into creative business ideas and strategies. Therefore, the development of MSMEs needs to be focused on improving financial literacy, innovation skills, and entrepreneurial creativity in an integrated manner. Keywords: financial literacy; innovation; creativity; entrepreneurial success; MSMEs.   Kesuksesan UMKM tidak bisa dipisahkan dari efisiensi pengelolaan sumber daya, khususnya tingkat literasi keuangan. Pengetahuan keuangan yang solid memungkinkan pengusaha UMKM merencanakan keuangan, mengatur modal operasional, serta membuat pilihan bisnis yang lebih dapat meningkatkan hasil usaha. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan kemampuan inovasi terhadap kesuksesan wirausaha UMKM kuliner di Jakarta Pusat dengan kreativitas kewirausahaan sebagai variabel mediasi. Penelitian ini menggunakan sampel sebanyak 145 pelaku usaha kuliner , yang dipilih menggunakan purposive sampling yang terdapat di Jakarta Pusat. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional. Data dikumpulkan melalui kuesioner secara online dengan menggunakan google form dan secara offline dengan mendatangi secara langsung ke pelaku UMKM kuliner yang dipilih menggunakan sebagai anggota sampel. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif terhadap kreativitas kewirausahaan dan kesuksesan wirausaha, sedangkan kemampuan inovasi tidak berpengaruh langsung terhadap kesuksesan wirausaha, tetapi berpengaruh positif terhadap kreativitas kewirausahaan. Selanjutnya, kreativitas kewirausahaan terbukti berpengaruh positif terhadap kesuksesan wirausaha serta memediasi hubungan antara literasi keuangan dan kemampuan inovasi terhadap kesuksesan wirausaha. Temuan ini mengindikasikan bahwa keberhasilan UMKM tidak hanya ditentukan oleh kemampuan mengelola keuangan dan berinovasi, tetapi juga oleh kemampuan mengolah keduanya menjadi ide dan strategi bisnis yang kreatif. Oleh karena itu, pengembangan UMKM perlu difokuskan pada peningkatan literasi keuangan, kemampuan inovasi, dan kreativitas kewirausahaan secara terintegrasi. Kata kunci: literasi keuangan; inovasi; kreativitas; kesuksesan wirausaha; UMKM  
Co-Authors Aisyah , Anggun Aisyah, Anggun Anggraini, Agnes Clarissa Aritonang R., Lerbin Roberto Bakti , Kevin Karunia Clarisa, Tara Delvina Carissa Hergian Stephanie Ima Amaliah Jayanti, Yunia Arinda Juficha, Annelis Diva Kusumahadi, Rafaela Abigail Lukito, Venky Lunardi, Dylan Mahanani, Zenita Dian Nunung Nurhayati Nuraisyah, Iis Putri, Nadira Aulia Rosyada, Maulin Amrina Sari, Iis Nuraisah Fatmala Stefanie Angelina Suryapon, Michelle Syahri, Anggun Aisyah Tasya Aspiranti Theodore, Nathanael Felix Thio Lie Sha Tjandra, Sabrina Layman Wijaya , Yefta Leonardi Agusta Yoga, Nehcolas