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All Journal International Journal of Social and Management Studies (IJOSMAS) Jurnal Minfo Polgan (JMP) Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Amri, Whan Augustin Ainul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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Business Digital Role for Sustainable Traditional Business: A Case Adapting Innovation in SMEs Batu Malang Farani, Dinesh Basti; Puspitasari, Dyah Ayu Kunthi; Taali, Muhammad; Amri, Lala Hucadinota Ainul; Amri, Whan Augustin Ainul
International Journal of Social and Management Studies Vol. 5 No. 5 (2024): October 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i5.443

Abstract

Currently, the role of digital business has become an important part and even a major factor in maintaining business continuity. Businesses that cannot adapt to this trend are at risk of stagnation or even decline, including traditional businesses. Traditional business is a model that relies on old methods, such as direct consumer sales. This study uses a qualitative method with a data triangulation approach to evaluate the extent to which MSMEs in Batu Malang adapt to digital business innovations to maintain their business continuity. The results of the study indicate that MSMEs must immediately make improvements to support their businesses. One way is to utilize digital business, such as marketing through online platforms such as social media. In addition, monitoring social media related to trends and the needs of consumers and tourists is also needed so that businesses can meet customer desires. Other aspects are innovation, digitalization, and ease in the payment process. This finding is also supported by the fact that the trend of cashless transactions has become a new habit.
Pengaruh Current Ratio Dan Debt To Equity Ratio Terhadap Return On Equity Pada PT Arwana Citramulia Tbk Periode 2012 - 2021 Wijaya, Yuel; Hutagalung, Dhaniel; Amri, Whan Augustin Ainul; Marusaha, Tiardo Jonathan
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i1.87

Abstract

This study aims to determine the partial and simultaneous effects of the Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Equity (ROE) at PT Arwana Citramulia Tbk. over a 10-year period from 2012 to 2021. This research is associative in nature, with sample selection using a purposive sampling technique. The type of data used is quantitative, obtained from the company's audited financial statements, totaling 40 data points from the 2012-2021 period. The data source used in this study is secondary, obtained from the official website of the Indonesia Stock Exchange. Data processing was conducted using the statistical program IBM SPSS version 22. The data analysis techniques employed include statistical tests such as classical assumption tests, simple and multiple regression tests, coefficient of determination (R²) test, T-test, and F-test. The research findings indicate that; The partial test for the Current Ratio resulted in a significance value of 0.244 > 0.05, with a comparison of t_calculated < t_table (1.186 < 2.03224), meaning there is no significant partial effect of the Current Ratio on Return on Equity. The partial test for the Debt to Equity Ratio resulted in a significance value of 0.001 < 0.05, with a comparison of t_calculated < -t_table (-3.589 < -2.03224), indicating a significant and negative partial effect of the Debt to Equity Ratio on Return on Equity. The simultaneous test for the Current Ratio and Debt to Equity Ratio resulted in a significance value of 0.004 < 0.05, with a comparison of F_calculated > F_table (6.443 > 3.28), meaning that together, the Current Ratio and Debt to Equity Ratio have a significant and positive effect on Return on Equity.
Analisis Loyalitas Gen Z Terhadap Layanan E-Commerce Sari, Indah Anggraeni Purnama; Wibowo, Uud; Syarifah, Siti; Amri, Whan Augustin Ainul; Septiana, Teodora
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15486

Abstract

Penelitian ini bertujuan untuk menganalisis loyalitas Generasi Z terhadap layanan e-commerce di Indonesia serta faktor-faktor yang memengaruhinya. Generasi Z dikenal sebagai digital natives yang memiliki karakteristik konsumsi unik, sensitif terhadap harga, mengutamakan kualitas, serta menginginkan pengalaman belanja yang cepat, praktis, dan interaktif. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur (library research) yang bersumber dari artikel ilmiah nasional dan publikasi terkait e-commerce serta perilaku konsumen. Hasil penelitian menunjukkan bahwa loyalitas Gen Z terbentuk melalui kombinasi faktor rasional dan emosional. Faktor rasional meliputi harga yang kompetitif, kualitas produk, serta promosi, sedangkan faktor emosional mencakup pengalaman belanja interaktif, personalisasi, keterlibatan komunitas digital, serta nilai keberlanjutan yang ditawarkan platform. Analisis strategi Shopee, Tokopedia, dan TikTok memperlihatkan perbedaan pendekatan dalam mempertahankan loyalitas Gen Z: Shopee melalui gamifikasi dan customer experience, Tokopedia dengan program loyalitas dan kolaborasi brand ambassador, serta TikTok lewat konten autentik, tren viral, dan algoritma personalisasi. Kesimpulan dari penelitian ini adalah bahwa loyalitas Gen Z tidak dapat dibangun hanya dengan diskon atau promosi jangka pendek, melainkan membutuhkan kualitas layanan yang konsisten, pengalaman belanja yang relevan, serta nilai keberlanjutan yang sejalan dengan gaya hidup generasi ini. Penelitian ini diharapkan dapat memberikan kontribusi akademis bagi pengembangan literatur perilaku konsumen digital, serta menjadi masukan praktis bagi perusahaan e-commerce dalam merumuskan strategi yang lebih efektif untuk mempertahankan loyalitas Generasi Z.
Co-Authors Amri, Lala Hucadinota Ainul Farani, Dinesh Basti Hutagalung, Dhaniel Marusaha, Tiardo Jonathan Muhammad Taali Puspitasari, Dyah Ayu Kunthi Sari, Indah Anggraeni Purnama Septiana, Teodora Syarifah, Siti Wibowo, Uud Wijaya, Yuel