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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Ilomata International Journal of Management Journal of Research in Social Science and Humanities Jurnal Bisnis, Manajemen & Ekonomi Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Education, Management, and Technology
Padmakusumah, Rizal Ramdan
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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BRAND AMBASSADOR AND PRODUCT QUALITY INFLUENCE CONSUMER BUYING INTEREST Faritzal, Adam; Avrillia, Avrillia; Padmakusumah, Rizal Ramdan; Dwiyogo, Santos Winarso; Nurunnisha, Gina Apryani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10405

Abstract

The beauty industry is one of the most demanded industries by all people at this time both in Indonesia and internationally, this is due to the increasing awareness of self-care and self-beautification so that it has become a necessity and has become a lifestyle of today's modern society. .The purpose of this study is to find out how the influence of Brand Ambassador, product quality on buying interest in Nature Republic, either partially or simultaneously. The method used is descriptive and verification.The population in this study were residents of the city of Bandung, while the sampling technique used by researchers was using a purposive sampling technique, namely selecting samples based on certain criteria so that they were used in research with a sample size of 100 respondents. The results of the study show that brand ambassadors are good enough that they need to be improved again. Even though the respondents' responses regarding product quality were quite good, there was still a low rating that needed to be improved. Likewise, the buying interest in Nature Republic, based on the respondents' responses, is considered high, although there is still a low rating and needs to be improved
Determinants of Employee Job Satisfaction: A Systematic Literature Review Pratama, Handika Eka; Padmakusumah, Rizal Ramdan
International Journal of Education, Management, and Technology Vol 4 No 1 (2026): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v4i1.8706

Abstract

Although employee job satisfaction has received increasing attention in prior studies, research that systematically synthesizes its determinants across sectors and contexts remains limited. This study aims to systematically review and integrate empirical evidence on the key determinants of employee job satisfaction reported in Scopus-indexed journals. A systematic literature review approach was employed, guided by the PRISMA framework to identify, screen, and analyze relevant studies. The review was based on 20 empirical articles published between 2015 and 2025, retrieved exclusively from the Scopus database using predefined inclusion and exclusion criteria. Data were collected through a structured literature search and analyzed using qualitative content analysis to identify recurring themes and patterns. The findings indicate that organizational-level and job-related determinants, including leadership practices, perceived organizational support, human resource management systems, workload, job design, and work–life balance are the most influential factors shaping employee job satisfaction, whereas individual-level determinants such as age, tenure, and education exhibit less consistent and more context-dependent effects. These findings contribute to the theoretical development of job satisfaction research by integrating fragmented empirical evidence into a coherent multilevel framework and by highlighting the structural and organizational conditions under which satisfaction is most likely to occur. The study concludes that organizational systems and job structures play a crucial role in enhancing employee job satisfaction and recommends that organizations prioritize supportive leadership, fair human resource practices, and effective job design. The implications of this research include theoretical contributions to the literature on organizational behavior and practical recommendations for managers and policymakers seeking to improve employee well-being and organizational performance, while also identifying opportunities for future research on longitudinal analysis, cross-sector comparisons, and emerging work arrangements such as remote and hybrid work.
The Effect of Implementing Customer Relationship Management, Pipeline, and Campaigns on Company Operations Nurhalim, Beni; Padmakusumah, Rizal Ramdan
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.518

Abstract

This study aims to analyze the effect of Customer Relationship Management (CRM), Pipeline, and Campaign implementation on Company Operations. The rapid development of technology and increasing business competition require companies to manage customer relationships, workflow processes, and campaign activities effectively in order to improve operational performance. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees directly involved in CRM, pipeline, and campaign activities. The sampling technique was determined using the Slovin formula based on the research population. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that Campaign and Pipeline have a positive and significant effect on Company Operations, while CRM does not have a significant direct effect on Company Operations. These findings suggest that operational effectiveness is more strongly influenced by the successful execution of campaigns and systematic workflow management than by CRM implementation, which has not yet been optimally integrated into operational processes. This study provides managerial implications, emphasizing the importance of strengthening data-driven campaign strategies, optimizing pipeline management, and enhancing CRM integration into operational processes to achieve sustainable operational performance improvement.
Co-Authors Avrillia Avrillia Avrillia, Avrillia Dwi Yulianto Dwiyogo, Santos Winarso Faritzal, Adam Gina Apriyani Nurunnisha Gina Apryani Nurunnisha Haura Khairunnisa Ismail, Solahuddin Kahfi Cakra Wiguna Kristanto, Riko Widya Kusumah, R. Wedi Rusmawan Nurhalim, Beni Nurunnisha, Gina Apryani Pratama, Handika Eka Ridha Amalia Sholehat Ryan Kurniawan Santos Winarso Dwiyogo Santos Winarso Dwiyogo Solihin, Ismail Widya Chandra Putri Aryani Wiguna, Evangelius Hans Zaenal Wahidin