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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) International Journal of Business and Applied Economics (IJBAE) Seminar Nasional Produk Terapan Unggulan Vokasi MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Asian Journal of Logistics Management
Supit, Vekky
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PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN DI PT. TASPEN (Persero) CABANG MANADO Nugroho, Arief P. W.; Supit, Vekky; Joroh, Adelaida
MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN Vol 5 No 3 Desember (2023): MANAJEMEN, ADMINISTRASI BISNIS DAN PEMASARAN
Publisher : Jurusan Administrasi Bisnis Politeknik Negeri Manado

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Abstract

Kecerdasaan emosional termasuk dalam ketrampilan softskill dimana seseorang yang mempunyai kecerdasan emosional mampu mengendalikan atau mengontrol perasaan terhadap diri sendiri dan orang lain sehingga dengan perasaan yang ada bisa dapat terkendali, mempunyai kemampuan dalam memberikan motivasi kepada diri sendiri bahkan orang lain, dan selanjutnya mempunyai kemampuan dalam mengendalikan atau mengelolah emosi sehingga dalam kegiatan bekerjasama secara tim, kegiatan dalam masyarakat dan organisasi bisa terjalin dengan baik. Kinerja karyawan sendiri merupakan hal yang penting dalam perusahaan dimana kinerja karyawan menentukan keberhasilan suatu perusahaan atas pencapaian target suatu perusahaan, oleh karena itu kinerja karyawan menjadi salah satu faktor penting dalam menunjang persaingan antar perusahaan. Tujuan penelitian: Untuk mengetahui pengaruh kecerdasan karyawan terhadap kinerja karyawan pada PT. TASPEN (Persero) Cabang Manado, PT Taspen sebagai salah satu Badan Usaha Milik Negara (BUMN) yaitu asuransi bagi PNS atau ASN, serta pensiunan pejabat negara. Untuk memberikan bentuk implementasi kecerdasan emosional yang seharusnya sehingga kinerja karyawan dapat meningkat di PT.TASPEN (Persero) Cabang Manado. Jenis penelitian yaitu kuantitatif. Populasi 35 dan sampel 35 dimana sampel jenuh yang digunakan. Hasil, total skor variabel kecerdasan emosional (X) berada pada antara quartil 2 dan 3 dengan interval cukup baik dan baik, Total skor variabel kinerja karyawan (Y) berada pada antara quartil 2 dan 3 dengan interval cukup baik dan baik. Pembahasan. Semua item pernyataan valid dan reliabel dan terdapat hubungan yang sangat kuat antar variabel kecerdasan emosional dan kinerja sehingga terdapat pengaruh yang positif dan signifikan antar kesua variabel. Imlementasi diberikan berupa model untuk perubahan. Kesimpulan: Terdapat hubungan yang sangat kuat antara kecerdasan emosional dengan kinerja karyawan dan terdapat pengaruh yang positif dan signifikan dalam variabel kecerdasan emosional dan kinerjakaryawan yang ada. Saran: Memberikan pelatihan yang berhubungan dengan komunikasi, etika, kepemimpinan, Mengadakan evaluasi kinerja dengan rutin sehinggaperusahaan bisa dengan cepat melakukan perubahan supaya kinerja meningkat sehingga tujuan perusahaan tercapai.
Peningkatan Kapasitas Saluran Distribusi dan Pemasaran Untuk Penguatan Kemitraan Kelompok Tani ‘Ongon Jaya’ di Desa Pangu, Minahasa Tenggara Kumaat, Arief P.; Paendong, Melky K. E.; Kolondam, Arifmanuel; Papia, Friska J.; Purba, Ficky M. F.; Supit, Vekky
Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Vol 1 No 1 (2024): Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Politeknik Negeri Manad
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Manado

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Abstract

Penelitian ini bertujuan untuk meningkatkan kapasitas saluran distribusi dan pemasaran produk olahan pohon aren dalam rangka memperkuat kemitraan kelompok usaha "Ongon Jaya" di Desa Pangu, Minahasa Tenggara. Daerah ini memiliki potensi besar dalam komoditi aren (Arenga Pinnata), namun pemanfaatannya masih terbatas. Melalui program Penerapan IPTEK pada Masyarakat, dilakukan identifikasi kebutuhan dan potensi, pelatihan, pengembangan strategi pemasaran, penerapan teknologi informasi, serta pembinaan kemitraan dan jaringan usaha. Metode deskriptif kualitatif digunakan dengan observasi partisipatif, wawancara, dan diskusi kelompok terfokus. Hasilnya menunjukkan peningkatan keterampilan manajemen bisnis, pemasaran, dan teknik distribusi anggota kelompok usaha. Perbaikan saluran distribusi memungkinkan mencapai pasar lebih luas dan meningkatkan kualitas produk. Strategi pemasaran yang efektif, termasuk branding dan promosi melalui media sosial, memperluas jangkauan pelanggan dan memperkuat merek. Kemitraan dengan mitra bisnis dan pemangku kepentingan membantu mengatasi kendala pengembangan usaha. Kesimpulannya, program ini berhasil meningkatkan kapasitas saluran distribusi dan pemasaran produk olahan pohon aren, memperkuat kemitraan, serta berkontribusi positif pada pengembangan ekonomi lokal dan kesejahteraan masyarakat Desa Pangu. Hasil penelitian ini dapat menjadi model bagi daerah lain dalam mengembangkan potensi lokal dan meningkatkan kesejahteraan masyarakat.
Direct Marketing Strategy To Increase Sales of SME Production in Budo Village, Wori District – North Minahasa Regency, North Sulawesi Province Supit, Vekky; Langi, Cysca
Asian Journal of Logistics Management Vol 1, No 2 (2022): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.338 KB) | DOI: 10.14710/ajlm.2022.16535

Abstract

Budo Village in Wori District, North Minahasa Regency is a one of the assisted villages of the Manado State Polytechnic which is rich in resources nature is like marine tourism. The prima donna are coconut plants and their shells made souvenirs. However, sales activities are still not productive because marketing activities only rely on the traditional way of selling directly to consumers. Therefore, the role of marketing is very important. Marketing is an economic action that is very influential on the high and low income of producers. Good production will be in vain if the price the market is low, because high production does not automatically provide high profits without being accompanied by good and efficient marketing. Pre-research results show that internally, having a workforce sufficient, adequate raw material but facilities, business capital and technology insufficient. This study aims to identify the description of Direct Marketing of coconut shell souvenirs, analyzing the promotional activities carried out, formulate Direct Marketing that already uses social media. This study method uses a qualitative descriptive method. Data collection in this research study uses primary data sources of observations and interviews as well as data sources secondary through documentation. The results to be obtained are the application of direct marketing in SMEs is good, and already using a promotional mix strategy one of which is direct marketing by using media.internet. Outcomes to be achieved Final report, Scientific publications in journals Nationally accredited, Final Project for management study program students marketing involves two sixth semester students and teaching materials. First stage of proposal making, second stage of site survey and collection data, the third stage of data processing, training groups to promote and selling using social media, presentation and improvement, the fourth stage of report submission and the fifth stage of publication.
Sustainable Innovation: Marketing Strategies to Increase Adoption of Permeable Paving Blocks in Environmentally Conscious Markets Kumaat, Arief P.; Supit, Vekky; Paendong, Melky K. E.; Peginusa, Stefani S.
International Journal of Business and Applied Economics Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i5.11547

Abstract

This study focuses on developing marketing strategies to increase the adoption of permeable paving blocks, an environmentally friendly product. Using a SWOT analysis, the research identifies strengths such as eco-friendly benefits and weaknesses like limited market awareness. The opportunities involve growing demand for green products, while threats include competition from traditional materials. Data were collected through surveys and interviews with industry experts. Results show that leveraging product sustainability and tapping into government incentives can boost sales, while addressing market education gaps is essential. Strategic use of social media and partnerships with eco-conscious businesses further enhances product visibility. This research provides actionable strategies to improve market positioning and product adoption.
Strategi Pemasaran Hijau Berbasis Kearifan Lokal untuk Meningkatkan Daya Saing UMKM Ramah Lingkungan di Sulawesi Utara Kumaat, Arief Perdana; Supit, Vekky; Paendong, Melky Krisna Elia; Kaparang, Gratia Natrina
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6615

Abstract

This study aims to analyze green marketing strategies to strengthen the competitiveness of environmentally friendly MSMEs in North Sulawesi through the MAPALUS (Mari Pakai Lokal Unggulan Sulut) program. The initiative is inspired by the Minahasa cultural value of mutual cooperation (gotong-royong/mapalus), which has been adapted as a pentahelix-based collaboration model involving academia, government, industry, communities, and media to facilitate the dissemination and downstreaming of local innovations. A qualitative case study approach was applied, focusing on the series of activities under MAPALUS Expo, MAPALUS Talk, and MAPALUS Stories. The findings reveal that integrating the MAPALUS concept with the green marketing mix (product, price, place, promotion, and people) significantly strengthens the local innovation ecosystem. Environmentally friendly MSME products gained wider exposure through exhibitions and media coverage, while sustainability-oriented promotional strategies enhanced consumer trust. Furthermore, multiparty collaboration expanded distribution access and created business partnership opportunities that support the downstreaming of vocational research outputs. These results underscore that combining local wisdom and green marketing not only fosters literacy and adoption of appropriate technologies but also acts as a catalyst for building sustainable MSME competitiveness in North Sulawesi.
PENGEMBANGAN VISIBILITAS PEMASARAN UMKM RUMAH KAYU Supit, Vekky; Dua, Iyam L; Walangitan, Misael Aldo; Kumaat, Arief Perdana
MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN Vol. 8 No. 1 (2026): MANAJEMEN, ADMINISTRASI BISNIS DAN PEMASARAN
Publisher : Jurusan Administrasi Bisnis Politeknik Negeri Manado

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Abstract

The Woloan Wooden House industry in Tomohon City is an export-oriented creative economy asset with high cultural value. Despite having penetrated European and African markets, reliance on conventional marketing methods may limit its growth in the digital era. This conceptual research aims toanalyze the current implementation of digital marketing in the Woloan Wooden House business and formulate development opportunities to expand market reach and promotion effectiveness. Using a descriptive qualitative approach with literature review and secondary data analysis methods, this study formulates three main strategic pillars. First, the optimization of multi-platform Search Engine Optimization (SEO) to exponentially increase the digital visibility of the product. Second, the development of persuasive and adaptive copywriting, including standardization using international languages (English and Chinese) to facilitate global communication. Third, strengthening consistent visual content and branding based on brand guidelines to build consumer trust. The synergy between machine readability and human readability serves as a balanced strategic instrument to reinforce the domestic market share while winning the competition on the global stage.
STRATEGI PEMASARAN PT. PERTAMINA INTEGRATED TERMINAL BITUNG DALAM MENINGKATKAN PENJUALAN BAHAN BAKAR MINYAK (BBM) DI ERA DIGITAL Topuh, Ansela Meyland; Supit, Vekky; Maramis, Diana R. S.; Langi, Cysca A. J.
MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN Vol. 7 No. 3 (2025): MANAJEMEN, ADMINISTRASI BISNIS DAN PEMASARAN
Publisher : Jurusan Administrasi Bisnis Politeknik Negeri Manado

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Abstract

Fokus utama penelitian adalah penggunaan sistem Manajemen StokSpbu (MS2) yang diterapkan secara komprehensif, memungkinkanpemantauan ketersediaan stok bbm secara real-time di semua StasiunPengisian Bahan Bakar Umum (SPBU). Selain itu, kontribusi sistemMS2 memudahkan pelanggan untuk memesan bbm, memantau statuspesanan, serta menyampaikan keluhan dan umpan balik secara digital.Penelitian ini menggunakan metode kualitatif dengan teknikpengumpulan data melalui wawancara mendalam, observasi, dananalisis data. Hasil penelitian menunjukkan bahwa strategi inimeningkatkan efisiensi operasional, kepuasan pelanggan, danloyalitas, serta mendorong pertumbuhan penjualan. Penelitian inimenyimpulkan bahwa pemanfaatan teknologi digital dalam pemasaranberperan penting dalam menghadapi tantangan di industri energi.
Co-Authors Adelaida Joroh Arief Perdana Kumaat Arifmanuel Kolondam Cysca Langi Dua, Iyam L Gratia Natrina Kaparang Langi, Cysca A. J. Maramis, Diana R. S. Nugroho, Arief P. W. Paendong, Melky K. E. Paendong, Melky Krisna Elia Papia, Friska J. Peginusa, Stefani Switly Purba, Ficky M. F. Topuh, Ansela Meyland Walangitan, Misael Aldo