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Journal : International Journal of Social Science and Business

Domestic Tourists' Revisit Intention: The Role of Novelty and Destination Image at Hidden Canyon Beji Guwang Putu Gde Arie Yudhistira; Ni Kadek Reinita Andriyani; I Gede Agus Sukertha Yasa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.46014

Abstract

The uniqueness of natural tourism and new tourist experiences at Hidden Canyon Beji Guwang can attract tourists to visit this destination. The novelty aspect of the destination allows new experiences for tourists to stimulate their beliefs about the destination and influence the decision-making process. In addition, the destination's image is an essential factor that influences the intention of returning tourists. This study aims to analyze the effect of novelty and destination image on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. This research uses quantitative methods. Data from the online questionnaire survey was collected from 100 domestic tourists who had visited Hidden Canyon Beji Guwang from 2018 to 2021. The data analysis technique used was multiple regression analysis. Data were analyzed using SPSS Version 25.0. The test results show that the novelty of Hidden Canyon Beji Guwang partially has a positive and significant effect on the intention to revisit domestic tourists. The destination's image has a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. The novelty and the destination's image simultaneously have a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang.
The Influence of Risk Perception on Visit Decision to Tourism Village: The Mediating Role of Tourist Motivation Ketut Alit Ari Antari; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.49853

Abstract

Community Tourism Village remains a favorite choice to visit despite the various risks threaten during the COVID-19 pandemic. This study aims to analyze the role of tourist motivation in mediating the influence of risk perceptions on visit decisions to Penglipuran Tourism Village, which still has a high number of tourist visits during the pandemic. The population in this study were domestic tourists, with a total sample of 400 obtained using the purposive sampling technique. The data analysis technique uses SmartPLS 4 by testing the validity, reliability, and mediating effect test on the research data. The results of the research data analysis show influence from each variable, with 47.0% of the variance of tourist motivation determined by risk perception, and 58.2% of the variance in visiting decisions was determined by risk perception and tourist motivation. Thus, tourist motivation positively and significantly mediates the risk perception in visiting decisions. This research can help tourism village managers and the government prepare and improve the services and facilities provided to become healthy, safe, and low-risk COVID-19 tourist destinations.
The Effect of Travel Experience, Destination Image, and Destination Trust on Revisit Intention at Ubud Monkey Forest Natasha Valentine Trius; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.50231

Abstract

Destination images from traveler ratings may rank differently from person to person. That is why a destination must maintain its image. The aim of this study is to investigate the influence of travel experience, destination image, and destination trust on the intention to revisit Monkey Forest Ubud in Bali, Indonesia. The subject of the research is tourists who have visited Ubud Monkey Forest, Bali. The type of research used is quantitative associative research. Simple random sampling was used a as sampling technique where as many as 400 respondents were selected with the Taro Yamane formula. Data collection using a questionnaire was tested and analyzed by SmartPLS 3 with a measurement model test (outer model), and a structural model test (inner model). This research combines the three constructs to determine their effect on revisit intentions and adds control variables, namely age, and gender. The results of this research indicate that the travel experience has a significant and positive effect on revisit intention, destination image has a significant and positive effect on revisit intention, and destination trust has a significant and positive effect on revisit intention. This research examines the revisit intention of domestic tourists only, further research can develop the research by examining both domestic and international tourists.