Article Per Year (5 Year)
p-Index From 2021 - 2026
3.746
P-Index
This Author published in this journals
All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan International Journal of Social Science and Business Tourism Reserch Journal Journal of Tourism Sustainability Journal of Business on Hospitality and Tourism Jurnal Sistem Informasi
Putu Gde Arie Yudhistira
Politeknik Pariwisata Bali
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Tourism Reserch Journal

 1 
Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) Ni Putu Candra Cristina; Putu Gde Arie Yudhistira; Ni Putu Evi Wijayanti
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.128

Abstract

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords: Customer Loyalty, Brand Image, Brand Trust
The Influence of Brand Image and Brand Trust on Consumer Loyalty (Case Study on Consumers of PT Citilink Indonesia Branch Office Denpasar) I Komang Gede Aditya Aristana; Putu Gde Arie Yudhistira; M. Tanggap Sasmita
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.129

Abstract

This study aims to determine the effect of brand image and brand trust on consumer loyalty. This type of research is quantitative research. This research method uses multiple regression analysis. Data collection techniques using questionnaires, sampling techniques using a purposive sampling technique. The population in this study were domestic passengers of PT Citilink Indonesia Denpasar Branch Office in the last five years. The sample used the slovin formula with 100 respondents. The results showed that partially and simultaneously, the variable brand image and brand trust significantly affected consumer loyalty. The brand image formed by Citilink airline can provide a good perception to consumers and the existing efforts in building brand trust in consumers through fulfilling the needs desired by Citilink airline consumers. PT. Citilink is expected to improve its brand image further and maintain and increase the confidence of existing brands by always providing the flight services that consumers want so that consumers no longer doubt the service products that PT has produced. Citilink. Then also pay attention to consumer loyalty; for example, companies can more quickly evaluate what consumers want by providing criticism and advice services to Citilink airlines. Keywords: Customer Loyalty, Brand Image, Brand Trust
Co-Authors Callista Chiara Dewa Ayu Abhinandati Prajna Pratisthita Eka Nova Irwani Gusti Ayu Citra Arya Sucisanjiwani Gusti Ayu Citra Arya Sucisanjiwani I Dewa Ayu Nindya Prathiwi S I Gede Agus Sukertha Yasa I Komang Gede Aditya Aristana I Wayan Bagus Purnama Sidi Ida Ayu Kusuma Dewi Jellycha Mutiara Kurnia Putri Ketut Alit Ari Antari Kurniasari, Ni Made Dyah Ryana Meliana, Magsyanda Natasha Valentine Trius Ni Kadek Reinita Andriyani Ni Kadek Reinita Andriyani Ni Ketut Wiwiek Agustina Ni Made Dyah Ryana Kurniasari Ni Putu Candra Cristina Ni Putu Evi Wijayanti Nikensari, Galuh Amilia Octaviani, Natasya Putri, Jellycha Mutiara Kurnia Renggi, Theresia Salsa Purnama Sasmita, M. Tanggap Selvi Caroline Syaputra Shabinna Putri Setyo Bambang Theresia Verina Rosari Bei