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Journal : Jurnal Kajian Bali

The Unwillingness to travel to Bali during COVID-19 Pandemic: An Analysis of Negative Impact on Tourism and Risk Perception Putu Gde Arie Yudhistira; Gusti Ayu Citra Arya Sucisanjiwani; Selvi Caroline Syaputra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (864.268 KB) | DOI: 10.24843/JKB.2022.v12.i02.p11

Abstract

COVID-19 has spread widely throughout the world and was declared a pandemic that caused an impact on all industries, especially on tourism industry. This pandemic situation causes various negative impacts and risk perceptions that affect an individual's unwillingness to travel. This study aims to determine the effect of negative impacts and risk perception on the unwillingness to travel to Bali during COVID-19 pandemic. The research sample was 100 respondents. This research was quantitative research and used multiple linear regression analysis. The results were: (1) Negative Impact has a significant positive effect on Unwillingness to Travel, which the coefficient value is 0,672. (2) Risk Perception has a significant positive effect on Unwillingness to Travel, which the coefficient value is 0,043. (3) Negative Impact and Risk Perception simultaneously affect Unwillingness to Travel, which the constant value was 0,762. This research can be a consideration or reference for Bali tourism to minimize the negative impacts and risks of traveling to Bali during the COVID-19 pandemic.
What Makes Domestic Tourists Satisfied with Shopping in Bali? The Influence of Place Attachment, Shopping Motivation, and Shopping Experience Putu Gde Arie Yudhistira; Jellycha Mutiara Kurnia Putri; Eka Nova Irwani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 14 No 2 (2024): Reclaiming Cultural Heritage
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p08

Abstract

Shopping for souvenirs is often considered an essential part of the travel experience for many tourists. This study examines the relationship between place attachment and shopping motivation as independent variables, shopping satisfaction as a dependent variable, and shopping experience as a mediator. The findings indicate that place attachment may influence shopping pleasure indirectly, through the mediating role of shopping experience. In contrast, shopping satisfaction is affected by shopping motivation both directly and indirectly. A sample size of 308 respondents who had participated in tourism shopping at Sukawati Art Market, Gianyar, Bali, was used to validate the proposed model. The validation was conducted using PLS-SEM through outer and inner models with SmartPLS 4, using a 1-tailed test. The study employed a quantitative approach and collected data through a survey questionnaire. The results of this research hold theoretical and practical implications for increasing the understanding of shopping satisfaction of domestic tourists.
What Makes Domestic Tourists Satisfied with Shopping in Bali? The Influence of Place Attachment, Shopping Motivation, and Shopping Experience Putu Gde Arie Yudhistira; Jellycha Mutiara Kurnia Putri; Eka Nova Irwani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p08

Abstract

Shopping for souvenirs is often considered an essential part of the travel experience for many tourists. This study examines the relationship between place attachment and shopping motivation as independent variables, shopping satisfaction as a dependent variable, and shopping experience as a mediator. The findings indicate that place attachment may influence shopping pleasure indirectly, through the mediating role of shopping experience. In contrast, shopping satisfaction is affected by shopping motivation both directly and indirectly. A sample size of 308 respondents who had participated in tourism shopping at Sukawati Art Market, Gianyar, Bali, was used to validate the proposed model. The validation was conducted using PLS-SEM through outer and inner models with SmartPLS 4, using a 1-tailed test. The study employed a quantitative approach and collected data through a survey questionnaire. The results of this research hold theoretical and practical implications for increasing the understanding of shopping satisfaction of domestic tourists.
The Unwillingness to travel to Bali during COVID-19 Pandemic: An Analysis of Negative Impact on Tourism and Risk Perception Putu Gde Arie Yudhistira; Gusti Ayu Citra Arya Sucisanjiwani; Selvi Caroline Syaputra
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p11

Abstract

COVID-19 has spread widely throughout the world and was declared a pandemic that caused an impact on all industries, especially on tourism industry. This pandemic situation causes various negative impacts and risk perceptions that affect an individual's unwillingness to travel. This study aims to determine the effect of negative impacts and risk perception on the unwillingness to travel to Bali during COVID-19 pandemic. The research sample was 100 respondents. This research was quantitative research and used multiple linear regression analysis. The results were: (1) Negative Impact has a significant positive effect on Unwillingness to Travel, which the coefficient value is 0,672. (2) Risk Perception has a significant positive effect on Unwillingness to Travel, which the coefficient value is 0,043. (3) Negative Impact and Risk Perception simultaneously affect Unwillingness to Travel, which the constant value was 0,762. This research can be a consideration or reference for Bali tourism to minimize the negative impacts and risks of traveling to Bali during the COVID-19 pandemic.