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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INTELEKTIVA MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Formosa Journal of Applied Sciences (FJAS) JURNAL REGIONOMIC SENSEI INTERNATIONAL JOURNAL OF EDUCATION AND LINGUISTICS (SIJEL)
Conie Nopinda Br Sitepu
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Journal : JURNAL REGIONOMIC

 1 
ANALISIS SWOT JASA HOTEL Conie Nopinda Br Sitepu; Lisda Br Hutasoit
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

Hotels in Berastagi must win the competition in marketing their products and services. Toincrease market share, companies need to implement a competitive strategy using the SWOTanalysis method which stands for Strengths, Weaknesses, Opportunities, and Threats, throughthis leadership method will be very helpful in formulating a service marketing mix strategy.This needs to be done by the company considering that competition with competingcompanies engaged in business is tight. From the results of the calculation of the IFAS andEFAS matrices that can be used by hotels in Berastagi, namely an aggressive strategy. Withthis strength, hotels in Berastagi can take advantage of existing opportunities. The number ofassessment factors for strengths and weaknesses. Hotels in Berastagi can control the threatsand weaknesses that exist, the hotel in Berastagi will be even better and its vision and missionwill be achieved. This shows that hotels in Berastagi must continue to make efforts to improveproduct quality, facilities, and services
ANALISIS KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Conie Nopinda Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 4, No 1 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i1.747

Abstract

The purpose of this study was to determine and analyze the effect of product quality on customer satisfaction of UD Pak Suroto's soy milk. This type of research is descriptive with a quantitative approach. The method of determining the sample using the slovin formula totaling 100 people. The data analysis technique used is validity test, reliability test, normality test, heteroscedasticity test, partial test (t test) and coefficient of determination test (R2). The method used is a simple linear regression method. The results showed that product quality partially had a positive effect on customer satisfaction where the tcount value was greater than the ttable value, namely 5.356>1.660 with a significance level of 0.000 <0.05. The result of the determination coefficient test (R²) is 0.226 which indicates that product quality can explain the customer satisfaction variable by 22.6%, the remaining 74.4% is explained by other variables not proposed in this study.
STRATEGI PEMASARAN JASA HOTEL SINABUNG BERASTAGI Conie Nopinda Br Sitepu
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
Publisher : JURNAL REGIONOMIC

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Abstract

This research was conducted at Sinabung Berastagi Hotel, located in Kolam Renang Street, 1 Gundaling, Berastagi District, Karo Regency, North Sumatera, 22156. This research aims to find out and to analyze the SWOT Marketing Strategy Services in Sinabung Berastagi Hotel appropriately. In this research the sample used is Random Sampling, a Random Sampling Technique. The respondents were 45 employees. The type of research used is descriptive qualitative research. Descriptive qualitative research is a research that is described in words according to the opinion of the respondent, transparently, in accordance with the question of the researcher, and from the answers will be analyzed and concluded through SWOT Analysis. The results of the research that have been done show that the results of the IFAS matrix has an amount of 3.02 and the EFAS matrix has an amount of 2.70, the strategy used is already good because the parameter of grading 4.00 (very important) up to 1.00 (not important). However, Sinabung Beratagi Hotel still has shortcomings that must be corrected by using an aggressive strategy by maintaining existing the strengths and oppurtunities and using SO and WO strategies so that the company can run well and has progress.
Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Telkom Kabanjahe Br Sitepu, Conie Nopinda; Munthe, Rikawati Ginting; Umar, Muhammad
JURNAL REGIONOMIC Vol 5, No 1 (2023): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v5i1.1064

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi dan lingkungan kerja terhadap kinerja karyawan pada PT. Telkom Kabanjahe. Sampel dalam penelitian ini adalah 30 orang karyawan dari PT. Telkom Kabanjahe. Data yang dikumpulkan dianalisis dengan Regresi linier berganda. Dari hasil analisis diketahui bahwa variable motivasi tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan variable lingkungan kerja berpengaruh signifikan. Secara simultan variable motivasi dan lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan PT.Telkom Kabanjahe. Berdasarkan uji koefisien determinasi diperoleh hasil  RSquare sebesar 0,813 menunjukkan bahwa 81,30% kinerja karyawan PT. Telkom Kabanjahe  dipengaruhi oleh variable motivasi dan lingkungan kerja sedangkan 18,70% lagi dipengaruhi oleh faktor lain yang tidak masuk dalam penelitian ini.  
Perempuan dalam Peranan dan Dukungannya terhadap Ekonomi Keluarga di Kelurahan Padang Bulan Kecamatan Medan Baru Ginting Munthe, S.E., M.Si, Rikawati; Br Sitepu, Conie Nopinda; Br Karo, Ranita; Manik, Hana Wulandari
JURNAL REGIONOMIC Vol 6, No 2 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i2.1507

Abstract

Peran ganda bagi perempuan yang sudah berkeluarga biasa terjadi. Hal ini mempengaruhi pembagian waktu antara pekerjaan rumah tangga, pekerjaan sosial, peran sebagai ibu, peran sebagi istri, dan peran sebagai perempuan bekerja apabila ia melakukan pekerjaan dengan diberi upah. Pekerjaan, keluarga, dan masyarakat dipikirkan oleh perempuan agar tidak mengganggu satu sama lain. Pekerjaan-pekerjaan tersebut dilakukan secara bergantian dalam waktu tidak hanya sehari, namun berulang berhari-hari. Pekerjaan tersebut rutin dilakukan oleh perempuan yang sudah menikah pada umunya. Penelitian ini dilakukan di Kelurahan Padang Bulan Kecamatan Medan Baru dimana sebagian besar perempuan adalah perempuan bekerja yang ikut membantu perekonomian keluarga. Untuk mendapatkan gambaran peran dan dukungan perempuan dalam ekonomi keluarga, dilakukan penelitian ini dengan metode kuantitatif deskriptif melalui survei dengan penyebaran kuesioner. Di masa sulit dan di masa normal perempuan tetap harus menjalankan perannya di tengah keluarga dan masyarakat. Hasil Penelitian menunjukkan rata-rata perempuan di Kelurahan Padang Bulan memiliki pekerjaan dan menghasilkan peningkatan dan penggunaan ekonomi keluarga dengan baik.
Pengaruh Pendidikan dan Pelatihan terhadap Peningkatan Produktifitas Kerja Guru pada Yayasan Perguruan Free Methodis Br SItepu, Conie Nopinda; Sihite, Frans Antoni
JURNAL REGIONOMIC Vol 5, No 2 (2023): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v5i2.1139

Abstract

Program pelatihan dan pengembangan yang diberikan kepada guru dapat mengurangi ketergantungan yayasan terhadap guru baru dan merupakan investasi jangka panjang bagi yayasan untuk menghadapi beberapa tantangan yang ada, baik kekurangan guru, perubahan sosioteknis maupun perubahan tenaga kerja. Perubahan teknologi yang makin canggih juga menjadi sebab utama. semakin komplek pula kegiatan operational maupun masalah yang dihadapi oleh yayasan dan guru sebagai pelaksanya. Hal ini bisa di lihat dari perbedaan tingkat prokdutivitas guru-guru yang mendapat pelatihan dan pengembangan. Berdasarkan nilai f hitung (23,135) > dari f tabel (2,76) dapat diambil kesimpulan bahwa variabel pelatihan dan pengembangan guru bersama-sama mempunyai pengaruh yang signifikan terhadasp produktivitas kerja yayasan perguruan free methodist berdasarkan hasil uji t dari variabel pelatihan dan pengembangan guru di ketahui bahwa variabel pelatihan mempunyai pengaruh yang lebih signifikan dari pada variabel pengembangan guru. Hal ini menunjukan bahwa variabel pelatihan mempunyai pengaruh yang lebih besar dari variabel pengembangan terhadap produktivitas kerja yayasan perguruan free methodist.
Analisis Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Ginting Munthe, S.E., M.Si, Rikawati; br Sitepu, Conie Nopinda; Br Sitepu, Agnes Arta Femi
JURNAL REGIONOMIC Vol 7, No 1 (2025): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v7i1.1595

Abstract

This study aims to measure the effect of service quality and product quality on customer satisfaction carried out at the Sofi Kebaya tailor. The independent variables are service quality and product quality and the dependent variable is customer satisfaction. This research method is quantitative descriptive analysis and measures the influence between variables using multiple regression analysis. Service quality and product quality simultaneously affect customer satisfaction by 19.2%. Partial Test states that customer satisfaction is not affected by service quality but product quality affects customer satisfaction.
Co-Authors Br Karo, Ranita Br Sitepu, Agnes Arta Femi Ginting Munthe, S.E., M.Si, Rikawati Ingan Ukur Sitepu Lisda Br Hutasoit Manik, Hana Wulandari Menanti Br Sembiring Muhammad Umar Munthe, Rikawati Ginting Noni Yusnita Br Surbakti SAMUEL TENANG UKUR ARDIANTA GINTING Sembiring, Friscilla Sihite, Frans Antoni Sitepu, Jupianus Vina Maria Ompusunggu