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MARKETING STRATEGY FOR TAMAKREASI MINIGP EVENT Mohammad Fahreza; Yuanita Indriani
Jurnal Co Management Vol. 1 No. 1 (2019): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Euphoria of race event in Indonesia are very big and have many opportunity to make profit. With more than one million productive young people, Bandung has the big market target to fulfill the passion and enthusiastic race lovers. And also the growth sales of the motorcycle make and supporting component to the continuity progress on its demand highly contributing for the race event.Tamakreasi is a company based in Jakarta as a company in MICE (meetings, incentives, conferencing, exhibitions) industry. Their second MiniGP event will be held in Bandung in uncommon event place because they could not find an appropriate trade center or mall like their first event in Jakarta. That is why the probability of low traffic is considering high in their second event in Bandung. Internal analysis consists of STP and Marketing Mix analysis. On STP analysis, author found out that Tamakreasi MiniGP event targeted the costumers who lived in Bandung, like to watch unique motorcycle 208 Co-Management Vol. I, No. 2, Juni 2019race event, minimum education is high school, male gender, almost all generation, and living their lives as above middle social class. On marketing mix analysis, author found out that Tamakreasi want to deliver unique race competition experience both for their visitors and for their sponsors. External analysis consist of Porter 5 force analysis. What author found on Porter 5 forces analysis is that competitiveness tension of this industry is high, because from 5 forces there are three forces that considering high which are threat of substitutes, bargaining power of suppliers, and industry rivalry. Root caused analysis addressed three problems and two sub-problems, they are limited marketing communication activities, people did not familiar with their next venue in Bandung, and race circuit is in uncommon event space. Tamakreasi use marketing communication tools that combined as their promotional mix to solve these problems.To fix these problems, Tamakreasi use marketing communication tools which consists of Advertising, Public Relation, and Social Media. Advertising channel consists of brochure, x-banner, and billboard. Public relation channel consists of radio, TV, magazine, newspaper, and community. Social media channel consists of Facebook fan page, Instagram, youtube channel, and buzzer or social media influencer. The combination between all of these marketing communication tools called promotional mix. Promotional mix used as the strategy to overcome the issue that Tamakreasi face.

Kajian Media Online: Best Practice Manajemen Badan Usaha Milik Desa Dalam Menciptakan Ekonomi Inklusif : Kasus BUMDES Ponggok Tirta Mandiri Klaten Jawa Tengah Ami Purnamawati; Yuanita Indriani
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 2 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i2.453

One of Indonesia policies to strengthen village economy is founding a village company owned by a smallest local government as the implementation of the Law No 32/2004 concerning Regional Administration. As the new economic institution, some villages still face many obstacles for understanding and implementing the law, finding business ideas, not to mention human resources as well as effective management. Ponggok Village managing its company effectively and creating inclusive economy is urgent to study as the best practice. It manages some business units (fish pond rent, convention hall, event organizer, mini market, family tourist attraction and underwater tourist attraction). In 2018 Tirta Mandiri – the name of the company - gained 16 billion rupiahs. It relies on the underwater attraction, as the main income. By using qualitative method, the online media news contents of the success were analyzed. The results show the potencies of initiating the water attraction business are the political will of the village head, natural resources and cooperation with a university; while people awareness, limited human resources and financial capital are the obstacles. The milestone of underwater attraction popularity begins by a visitor’s promotion on social media and other effective managements are the cooperation with a bank and implementation of people ownership policy. Those cause some progressive outputs which are the business management is getting improved; therefore it can hire more employees, is able to complete the facilities, and to conduct people welfare based programs. For maintaining the developed business existence, the stakeholders’ commitment, competence, consistence and creativity must be put on the first place.

Koperasi Sebagai Wahana Pembelajaran, Serta Pembentukan Perilaku Berkoperasi: Studi Kasus Pada Koperasi Mahasiswa Kota Bandung Yuanita Indriani
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.750

University Students, are millennials, which makes up almost 60 percent of the total population of Indonesia, do not understand and are not interested in cooperatives, even though the founders of the nation emphasized that the most suitable economic structure for the Indonesian people is cooperatives. There are indications that students' interest in cooperating through Student Cooperatives is still minimal. Some of the questions that arise are: why Student Cooperatives are not attractive to students, whether Student Cooperatives is a good place to learn cooperative values, and whether students who have joined the cooperative have a preference for developing cooperatives in the future. This study uses quantitative methods, the locus of research is the city of Bandung, the number of Kopma samples is 5, determined purposively. Research respondents were students (as members, administrators and supervisors as well as managers). The results showed that Kopma had provided cooperative experiences for its members, and the experiences gained were in the form of negative experiences and positive experiences; Students who get positive experiences from Student Cooperatives have a high tendency to replicate cooperative activities in the community.

MARKETING STRATEGY FOR TAMAKREASI MINIGP EVENT Mohammad Fahreza; Yuanita Indriani
Jurnal Co Management Vol. 1 No. 1 (2019): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/comanagement.v2i1.168

Euphoria of race event in Indonesia are very big and have many opportunity to make profit. With more than one million productive young people, Bandung has the big market target to fulfill the passion and enthusiastic race lovers. And also the growth sales of the motorcycle make and supporting component to the continuity progress on its demand highly contributing for the race event.Tamakreasi is a company based in Jakarta as a company in MICE (meetings, incentives, conferencing, exhibitions) industry. Their second MiniGP event will be held in Bandung in uncommon event place because they could not find an appropriate trade center or mall like their first event in Jakarta. That is why the probability of low traffic is considering high in their second event in Bandung. Internal analysis consists of STP and Marketing Mix analysis. On STP analysis, author found out that Tamakreasi MiniGP event targeted the costumers who lived in Bandung, like to watch unique motorcycle 208 Co-Management Vol. I, No. 2, Juni 2019race event, minimum education is high school, male gender, almost all generation, and living their lives as above middle social class. On marketing mix analysis, author found out that Tamakreasi want to deliver unique race competition experience both for their visitors and for their sponsors. External analysis consist of Porter 5 force analysis. What author found on Porter 5 forces analysis is that competitiveness tension of this industry is high, because from 5 forces there are three forces that considering high which are threat of substitutes, bargaining power of suppliers, and industry rivalry. Root caused analysis addressed three problems and two sub-problems, they are limited marketing communication activities, people did not familiar with their next venue in Bandung, and race circuit is in uncommon event space. Tamakreasi use marketing communication tools that combined as their promotional mix to solve these problems.To fix these problems, Tamakreasi use marketing communication tools which consists of Advertising, Public Relation, and Social Media. Advertising channel consists of brochure, x-banner, and billboard. Public relation channel consists of radio, TV, magazine, newspaper, and community. Social media channel consists of Facebook fan page, Instagram, youtube channel, and buzzer or social media influencer. The combination between all of these marketing communication tools called promotional mix. Promotional mix used as the strategy to overcome the issue that Tamakreasi face.

Pengaruh Worklife Balance, Iklim Organisasi, dan Kompensasi Terhadap Kinerja Karyawan Struktural Akademik Universitas Al Ghifari Bandung Fauzi Bukhori, Reza; Indriani, Yuanita; Mulyana, Iwan; Gunadi, Trida
Koaliansi : Cooperative Journal Vol. 3 No. 2 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i2.4082

This research aims to test and analyze the influence of Worklife Balance, Organizational Climate, and Compensation on Employee Performance (Case Study of Al Ghifari University Academic Structural Employees). The population in this study was 45 Structural Academic Employees at Al Ghifari University. The analysis used is multiple linear regression analysis to determine how much influence X1, X2, and X3 have on Y, both simultaneously and partially. The results of this research show that Worklife Balance, Organizational Climate, and Compensation have a significant positive effect on the Academic Structural Employee Performance of Al Ghifari University simultaneously or partially.

Fenomenologi Koperasi Sebagai Katalis Kehidupan Generasi Muda Dalam Upaya Rebranding Koperasi Purnamawati, Ami; Indriani, Yuanita; Savitri Dewi, Lely
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4316

Transnsforming cooperative values by education institutions in Indonesia would encourage their graduates become the agents of exchange of social and economic lives. Qualitatively cooperative development is still beyond expectation therefore some youths have negative cooperative image. The research purpose was to gain the impacts of cooperative education applying phenomenology method and the informants were alumni of Indonesia Institute of Cooperative Management. The results show that their involvement in cooperative due to its uniqueness, an ideal system, and benefits for members and communities. As a life catalist, cooperative enables people to gain economic benefits, develop thinking paradigm and personality, broader networkings as well. Nevertheless cooperative image is still perceived negatively such as unprosfessional management, single business unit, profit oriented, Syariah contra, and political issues. Some efforts are rebranding cooperative by changing mindset through education and training of cooperative and entrepreneurship, implementing cooperative values and principles, involving youth; hiring professional manager, encouraging members in investment, activating stakeholders; and publishing positive information.

Pengaruh Ukuran Koperasi, Profitabilitas, dan Pertumbuhan Terhadap Struktur Modal Winata, Indra; Indriani, Yuanita; Setiawati, Rosti
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5205

The aim of this study is to analyze the influence of cooperative size, profitability, and growth on capital structure both simultaneously and partially in primary consumer cooperatives in regencies/cities in West Java Province that submit performance reports to the Ministry of Cooperatives and SMEs through the Cooperative Online Data System regularly for the period 2018-2022. The research method uses quantitative research, and path analysis through the SPSS 25.0 program. The sample population are491 primary consumer cooperatives in Regency/City in West Java Province that submit reports to the Ministry of Cooperatives and SME or the Office in charge of Cooperatives and SME through the Cooperative Online Data System managed by the Ministry of Cooperatives and SME. The results showed that the size of the cooperative has a significant influence on the capital structure of primary consumer cooperatives in the Regency/City in West Java Province with a negative direction, profitability has a significant influence on the capital structure of primary consumer cooperatives in the Regency/City in West Java Province with a negative direction, growth and profitability have a significant influence on the capital structure of primary consumer cooperatives in West Java Province. The results showed that the size of the cooperative has a significant influence on the capital structure of primary consumer cooperatives in the Regency/City in West Java Province with a negative direction, profitability has a significant influence on the capital structure of primary consumer cooperatives in the Regency/City in West Java Province with a negative direction, growth does not have a significant influence on the capital structure of primary consumer cooperatives in the Regency/City in West Java Province. Simultaneously, cooperative size, profitability and growth have a significant influence on capital structure with a weak and unidirectional (positive) relationship.

Manajemen Komunikasi Pengurus dengan Anggota dalam Upaya Meningkatkan Partisipasi Anggota Koperasi sebagai Pemilik : Studi Kasus pada Koperasi Konsumen Rumah Sakit Umum Ranca Badak Bandung, Jawa Barat Yuanita Indriani; Widianti Agustin
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.13

Ranca Badak Consumer Cooperativeis (KRB) a functional cooperative operating at Ranca Badak General Hospital, the purpose of establishing KRB is to improve the welfare of its members; KRB has experienced good business development, this is indicated by the benefits provided by KRB to members, both in the form of economic benefits and social benefits, but the development of KRB's business in the last 3 years has decreased; The locus of this research is KRB, qualitative method used to determine the development of KRB, by analyzing the development trend of members who utilize business services, how members comply with repaying loans to KRB, what benefits does KRB provide for members who actively utilize KRB business units and another important thing is how KRB members participate in collecting their own cooperative capital in the form of mandatory savings payments every month, with the right amount and right time and how KRB communicate with the members in this matter; The results shows that member compliance as cooperative customers is described by how members pay mandatory savings to the cooperative every month. The initial stage of implementing KRB communication management by the Management to increase member participation as KRB owners is through setting KRB communication objectives with members related to the payment of mandatory savings by members every month; in this case the Management has a work target that each member pays the mandatory savings in the right amount and right time every month.

Sosialisasi Perkoperasian bagi Notaris Pembuat Akta Koperasi Provinsi Jawa Barat dalam Peningkatan Pemahaman Tentang Perkoperasian Yuanita Indriani
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 4 No 1 (2023): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Koperasi sebagai salah satu pelaku ekonomi di Indonesia dituntut untuk mampu bersaing dengan pelaku ekonomi lainnya. Oleh karena itu, sebagai badan usaha, koperasi perlu mendapatkan kepastian dan kedudukan hukum yang setara dengan pelaku ekonomi lainnya. Dalam hal ini pendirian dan pembuatan akta koperasi dilakukan oleh Notaris, sebagaimana pendirian badan hukum lainnya. Keputusan Menteri Negara Koperasi dan Usaha Kecil dan Menengah Republik Indonesia Nomor 98 Tahun 2004, menegaskan bahwa Notaris adalah pejabat yang memiliki kewenangan untuk membuat akta pendirian dan akta lain yang terkait baik secara langsung maupun tidak langsung dengan kegiatan organisasi dan usaha koperasi. Untuk meningkatkan efektivitas peningkatan daya saing koperasi melalui ketersediaan ‘legal standing’ koperasi yang sama dengan pelaku usaha lainnya, maka Notaris pembuat akta koperasi perlu memahami karakteristik organisasi koperasi sebagai sebuah sistem sosio ekonomi dan juga sekaligus dituntut untuk menjadi gerakan ekonomi masyarakat. Pemahaman terhadap karakteristik organisasi koperasi dijadikan dasar atau pijakan para notaris untuk membuat akta pendirian koperasi, karena bagaimana pun, saat pembuatan akta pendirian koperasi atau akta lain yang terkait dengan perkoperasian, pembuat akta harus memiliki pemahaman yang baik tentang koperasi, karena akta yang dibuat akan memiliki kekuatan hukum dan harus dapat dipertanggungjawabkan secara hukum. Untuk itu, dilaksanakan program sosialisasi perkoperasian bagi Notaris Pembuat Akta Koperasi.

Bimbingan Teknis Penerapan Jatidiri Koperasi (Program Perkuatan bagi Pengurus Koperasi Primer dan Sekunder di Jawa Barat) Yuanita Indriani
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 4 No 2 (2023): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Skala usaha koperasi di wilayah provinsi Jawa Barat, cukup heterogen, baik dari sisi skala usaha maupun jenis usaha dan jumlah anggotanya. Skala usaha koperasi tidak berarti bahwa koperasi tersebut dapat memberi manfaat tertinggi bagi anggotanya, karena seringkali terdapat koperasi dengan skala usaha besar, namun kurang memberi manfaat bagi anggotanya, karena koperasi dikelola tidak sesuai dengan jatidiri koperasi. Hal ini yang mendorong Dinas Koperasi dan UMKM Provinsi Jawa Barat untuk memberikan bimbingan teknis kepada Pengurus Koperasi agar dapat mengelola koperasi sesuai dengan jatidiri Koperasi. Kegiatan Pengabdian Kepada Masyarakat yang dikemas dalam kegiatan Bimbingan Teknis dilaksanakan dengan tujuan untuk memperbaiki dan/atau menyempurnakan pengelolaan usaha dan organisasi koperasi agar koperasi dapat memberikan manfaat setinggi-tingginya bagi anggota, sehingga pada kegiatan bimbingan teknis ini lebih kepada kegiatan penyadaran para pengurus koperasi bahwa mengelola organisasi dan usaha koperasi berbeda dengan mengelola perusahaan bukan koperasi, koperasi harus dapat menciptakan manfaat yang setinggi-tingginya bagi anggota, koperasi merupakan organisasi pembelajaran dan pendemokrasian, sehingga keputusan strategis koperasi harus dilakukan melalui Rapat Anggota. Pada akhir sesi bimbingan teknis, setiap anggota menyusun rencana aksi untuk memperbaiki dan menyempurnakan pengelolaan organisasi dan usaha koperasi agar sesuai dengan jatidiri koperasi yang pada akhirnya dapat diharapkan bahwa koperasi akan memberi manfaat tertinggi bagi anggotanya dan menjadi gerakan ekonomi rakyat.

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