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DETERMINAN PENDAPATAN PERTANIAN TEMBAKAU Nicotiana tabacum L. (Suatu Kasus Pada Petani Tembakau Mole Di Kecamatan Sukasari Kabupaten Sumedang) Mulyana, Asep Yanyan; Dasipah, Euis; KS, Karyana; Nataliningsih, Nataliningsih
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10860

Abstract

Tujuan penelitian ini adalah untuk memastikan dan menguji hubungan antara faktor moneter dan nonmoneter, faktor moneter dan teknis, faktor sosial dan nonmoneter, serta pengaruh faktor sosial, ekonomi, dan teknis terhadap profitabilitas pertanian tembakau mol. Investigasi ini menggunakan metode survei dan berfokus pada produsen tembakau di Kecamatan Sukasari pada tahun 2021. Tujuh puluh enam produsen getah pinus diberi sampel. Data diolah melalui penyesuaian deskriptif analitis dan pengujian hipotesis dengan Program Analisis Jalur SPSS Versi 22. Studi ini menyimpulkan bahwa aspek sosial dan ekonomi ternyata saling berkorelasi positif satu sama lain. Elemen ekonomi dan teknologi, serta aspek sosial dan teknis, berkorelasi positif. Bagaimana pertanian mol tobbaco telah dipengaruhi oleh perubahan masyarakat, ekonomi, dan teknologi. Keberhasilan penanaman mol tembakau didorong oleh kondisi sosial, ekonomi, dan teknologi yang membaik.
Analisis perbandingan persepsi penjual dengan selera pembeli terhadap tanaman hias daun Darmawan, Luqman; Nataliningsih, Nataliningsih; Permana, Nendah Siti; Haeriah, Yayah
Composite: Jurnal Ilmu Pertanian Vol 7 No 2 (2025): Agustus
Publisher : University of Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/composite.v7i2.892

Abstract

This study aims to examine sellers’ perceptions of foliage ornamental plants, identify consumer preferences, and compare the two perspectives. The research was conducted along a series of ornamental plant kiosks located on Sersan Bajuri Street, Cihideung Village, Parongpong District, Indonesia. The method used was a verificative survey. The seller population consisted of 362 individuals, from which 36 respondents were selected using simple random sampling, while 96 buyer respondents were selected using systematic random sampling. The findings indicate that sellers generally perceive ideal foliage ornamental plants as having green leaves, medium plant size, high durability, moderate popularity, small plant type, affordable price, a reasonably strategic sales location, and promotional activities primarily through social media. Conversely, buyers tend to prefer foliage ornamental plants with colorful leaves, medium size, high durability, moderate popularity, medium-sized types, affordable prices, strategic sales locations with diverse options, and social media-based promotions. Statistical analysis revealed significant differences between sellers’ perceptions and buyers’ preferences, particularly in terms of leaf color and plant type. However, an overall comparison using the Mann-Whitney U test yielded a Z-score of -1.207, with a critical Z-value of 1.96 and a significance level (2-tailed) of 0.227 (p > 0.05). These results suggest that, overall, there is no statistically significant difference between sellers’ perceptions and buyers’ preferences regarding the characteristics of foliage ornamental plants.