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All Journal Cakrawala Pendidikan Jurnal Manajemen Teknologi Komunikator Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIAN (Jurnal Ilmiah Administrasi Negara)
Garad, Askar
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Komunikator

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How Digital Communication Transparency and Public Trust Shape Crisis Communication through Public Engagement Kumalasari, Ana; Musa, Hussein Gibreel; Garad, Askar; Emovwodo, Silas Oghenemaro; Aditasari, Krisnayanti
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24485

Abstract

This study examines the influence of digital communication transparency and public trust on crisis communication effectiveness in local governments in the MENA region, with public engagement as a mediator. Using a quantitative approach and Structural Equation Modelling (SEM) with data from 228 respondents, findings indicate that while transparency enhances public engagement significantly, trust alone does not directly boost engagement. Public engagement plays a vital mediating role, strengthening the effects of both transparency and trust on communication effectiveness. These results suggest that MENA governments should prioritize strategies fostering public participation alongside transparency to improve crisis communication outcomes. By actively engaging citizens, governments can enhance crisis management, strengthen public trust, and achieve more effective communication. This study contributes to the literature by underscoring the critical role of public engagement in crisis communication strategies.
Co-Authors Al-Ansi, Abdullah M. Emovwodo, Silas Oghenemaro Hamidi, M. Luthfi Krisnayanti Aditasari Kumalasari, Ana Musa, Hussein Gibreel Mussa, Mahmoud Qamari, Ika Nurul Saleh, Husny Gibreel Musa Solikhah, EfA Wakhidatus