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All Journal Jurnal Pendidikan Indonesia Habitat EnJourMe (English Journal of Merdeka) : Culture, Language, and Teaching of English JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) JET (Journal of English Teaching) Adi Buana CENDEKIA : Jurnal Ilmu Pengetahuan International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Indonesian Collaboration Journal of Community Services (ICJCS) JAPI: Jurnal Akses Pengabdian Indonesia PEDAMAS (Pengabdian Kepada Masyarakat)
Prasetyaningrum, Dian Islami
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Habitat

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The Analysis of Society Preferences in Using MALFARMS Metaverse Application to Support Green and Sustainable Agriculture Prasetyaningrum, Dian Islami; Maulidan, Mohamad; Yuswita, Effy; Kristiansen, Paul
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.6

Abstract

MALFARMS application itself is one example of technology implementation in the context of modern agriculture. MALFARMS is an agricultural optimization innovation through the metaverse concept based on Android Integrated Augmented Reality Technology. The optimization of farming activities through the provision of e-commerce plays a vital role in agricultural marketing. MALFARMS can also help optimize the agricultural process to minimize adverse environmental impacts. This study aims to analyze people's preferences for the MALFARMS application, describe what features support the MALFARMS application, and explore the MALFARMS application to achieve green marketing. The research method uses a quantitative approach with data analysis used in this study using Discrete Choice Experiment (DCE) Analysis. The DCE method was chosen because it considers other alternatives in the choice set in the MALFARMS feature. The research was conducted in Malang City, Malang Regency, and Batu City. Public preference for the MALFARMS application based on the results of conditional logit analysis shows that the MALFARMS application on product advertisements on the application display and innovative application display has a more excellent utility value than the application display with attractive application design, which is 0.892 and 0.701 respectively. The results of the conditional logit analysis of products labeled as non-organic and without claims have a more excellent utility value than organic products, which are 0.570 and 0.120, respectively. The results of the conditional logit analysis on E-Money and COD have a more excellent utility value than bank transfers, which are 0.492 and 0.504, respectively.
The Perception and Interest of Career Choices in Agriculture: Case of Agroecotechnology and Agribusiness Students Prasetyaningrum, Dian Islami; Ruminar, Hafida; Irwandi, Putra
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.19

Abstract

The agricultural sector contributes almost half of the Indonesian economy. Based on data from BPS in 2019-2020, this sector provides food for more than 270 million people and dominates the source of income in Indonesia by 33.4 million (27.33%). Unfortunately, the high opportunity and prospects are accompanied by a lack of enthusiasm among the younger generation to pursue agricultural careers, resulting in a decline in regeneration. Some influential factors included: (1) the perception that the agricultural sector is less promising in the future, (2) the lack of prestige of relatively low salaries, and (3) the existence and influence of social strata in the community. The current study aimed to investigate students' perceptions and interests, particularly those of agricultural students, concerning their career choices and corroborate the phenomena of the young generation's falling interest in agricultural careers. The participants were 100 agriculture students from the Faculty of Agriculture, Universitas Brawijaya (FP UB). The study implemented a quantitative approach with a survey method. The data were analyzed using Tableau. The results showed that there were two dominant factors, external and internal, that influenced the career choices of agriculture students. Additionally, the responses from the students based on gender (male and female) were also different. The findings of this study provide a broader view on how to improve students' interest in agricultural careers through external and internal assistance, namely motivation and practical experiences during the academic year.
Co-Authors Andreas Aprilia, Della Ashif, Faiz Salas Gayatri, Putri HARYANTO, HELMI NAUFAL AHMAD Jhauharotul Muchlisyiyah, Jhauharotul Kusuma, Putra Gylang Rachmad Lilik Wahyuni Lygi, Yasmin Maharddhika, Rizkiana Maulana, Achmad Fadhil Maulidan, Mohamad Mushoffan Prasetianto Najla Salma Hanifah Paul Kristiansen Pramesti, Amelia Putri PUTRA - IRWANDI Rachman Hartono Rahman, Moh. Shadiqur Rayesa, Neza Fadia Ruminar, Hafida Setiawan, Nisrina Marlita Silvana Maulidah Sugeng Riyanto Wahyuningtyas, Agustina Shinta Hartati Yuswita, Effy