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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAGERIA: Jurnal Manajemen Pendidikan Islam Jurnal Manajemen International Journal Of Economics Social And Technology Innovative: Journal Of Social Science Research Involvement International Journal of Business Proceedings of International Conference on Islamic Economic Finance and Social Finance
Hakim, Andy
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Effect Of Brand Image, Promotion and Product Quality on The Customers Decision at Panin Bank Napitupulu, Duta Natalie; Harahap, Rahmat Alamsyah; Hutabarat, David Samuel; Sitorus, Martin Leonardo; Depari, Kevin Haganta; Hakim, Andy
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 2 (2024): June, 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i2.485

Abstract

PT. Panin Bank Tbk Medan Branch currently has offices on Jl Pemuda No.16 – 2, Aur Village, Medan Maimun District – Medan North Sumatra Province. The problem of bank brand image is well known among urban communities but is not so well known in suburban areas. The promotional problem is that the results of promotional activities carried out by the bank have not been maximized. The problem with product quality is that it is still far from the product quality offered by several other private banks. The study's nature is explanatory research, and the research methodology is quantitative descriptive research. Interviews, documentation studies, and questionnaires are some of the methods used to collect data. In multiple linear regression, three classical assumptions are tested: multicollinearity, heteroscedasticity, and normalization. The research population served as the analytical approach. There were 200 clients in the study population; 133 were selected by simple random sampling, and 30 completed validity and reliability testing. Customers' decisions are positively impacted by the finding that the simultaneous (f test) effects of brands images, promotion, and product quality F count 517,729 > F table 2.67 with sig. 0.000 < 0.05. Partially (t test) the brand image of t count 0.026 < t table 1.65657 and sig. 0.979 > 0.05, the promotion t count 5,094 > t table 1.65657 and sig. 0,000 < 0.05, the product quality of t count 3.704 < t table 1.65657 and sig. 0.000 < 0.05. With an Adjusted R Square determination coefficient test result of 0.922, it can be concluded that brand image, promotion, and product quality account for 92.2% of customers' decisions, with other variables accounting for the remaining 7.8% of the explanation
The Digital Transformation of Traditional Culinary Businesses Towards Online Success Hakim, Andy
Involvement International Journal of Business Vol. 2 No. 1 (2025): January 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i1.105

Abstract

The digital transformation of traditional culinary businesses has become a critical pathway for achieving sustainable growth and competitiveness in the digital age. This study explores how these businesses transition to online platforms, the challenges they face, and the benefits they achieve. A mixed-methods approach was employed, combining qualitative interviews with traditional culinary business owners and quantitative analysis of business performance data before and after digital adoption. The study also examined case studies of businesses successfully utilizing digital tools such as food delivery platforms, social media marketing, and AI-based analytics. Findings reveal that businesses adopting digital tools experience significant growth in revenue (up to 40%) from 2019-2024, improved operational efficiency, and enhanced customer engagement. However, challenges such as a lack of digital literacy and initial investment costs remain substantial barriers. Successful case studies demonstrate that leveraging partnerships with delivery platforms and effective social media marketing are key strategies for success. Digital transformation provides opportunities to widen market reach, preserve culinary heritage, and enhance customer experiences. To overcome barriers, governments and private organizations can play a role by offering training programs and financial support. The integration of advanced technologies like AI and data analytics also shows promise in driving efficiency and personalization. The digital transformation of traditional culinary businesses is not merely a trend but a necessity for long-term success. Despite challenges, the benefits of increased visibility, operational improvements, and customer satisfaction outweigh the costs, making digital adoption a viable strategy for traditional culinary enterprises.
The Effects of ‘Fear of Missing Out’ (FOMO) in Flash Sale Business Models: Strategy or Manipulation? Hakim, Andy; Farid, Ahmad Salman
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.25259

Abstract

Fear of Missing Out (FOMO) is a psychological phenomenon that has been widely adopted in flash sale business models to create a sense of urgency and social pressure. While this strategy can be effective in increasing sales, it also raises ethical concerns regarding consumer manipulation. This study examines whether FOMO-based flash sales serve as a legitimate marketing strategy or a psychological exploitation tool. A qualitative research approach was used, employing semi-structured interviews with consumers who frequently participate in flash sales, as well as expert interviews with digital marketing professionals. Thematic analysis was conducted to identify key patterns related to consumer behavior, emotional responses, and ethical considerations. Findings reveal that FOMO-driven flash sales increase impulse buying but also contribute to buyer’s remorse and anxiety. Consumers often experience psychological pressure due to scarcity cues, leading to purchasing decisions based on perceived urgency rather than necessity. Additionally, the study highlights a thin line between marketing strategy and consumer manipulation, particularly in cases where artificial scarcity or misleading promotions are used. The discussion emphasizes that while FOMO-based flash sales are highly effective in short-term revenue generation, they may harm long-term consumer trust if perceived as deceptive. Ethical concerns regarding stress-inducing marketing tactics call for greater transparency in digital marketing. Future research should explore quantitative measures of consumer spending behavior and cross-cultural perspectives on FOMO marketing.
Optimization of Productive Zakat for MSME Development Through Green Economics Principles: A Case Study of YBM Brilian in Medan Ar Rahmah, Rizka; Hakim, Andy; Habib Rangkuti, Hasnul; Latifa Sari, Nurul
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 5 (2024): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic Economi
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62086/10.62086

Abstract

The study aims to investigate how YBM Brilian in Medan utilizes productive zakat to empower local MSMEs while maintaining sustainable practices. The study also examines the mechanisms employed to ensure accountability and environmental responsibility among the zakat recipients. This qualitative case study involves an in-depth analysis of YBM Brilian’s productive zakat program. Data was collected through interviews, observations, and document reviews from the YBM Brilian program in the Medan region, focusing on its impact on MSMEs, particularly in the livestock sector. The research analyzes how green economic principles are integrated into their operations, and the ways in which zakat recipients are supported to achieve sustainable business growth. The findings reveal that YBM Brilian optimizes productive zakat by targeting the livestock sector through village-based programs, where zakat is used to provide cattle and goats as capital to MSMEs.
Pengaruh Disiplin Kerja terhadap Peningkatan Kinerja Satuan Polisi Pamong Praja Kecamatan Panyabungan Kabupaten Mandailing Natal Juliana Agustin Siregar; Sugiharto, Vebri; Hakim, Andy
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6467

Abstract

Disciplinary issues such as tardiness, unauthorized absences, and low compliance with regulations form the background of this study because they have an impact on the declining performance and image of the Civil Service Police Unit (Satpol PP) of Panyabungan District. This quantitative study was conducted at the Satpol PP of Mandailing Natal District from November 2024 to mid-2025 with a population of 229 employees and a sample of 70 respondents selected through simple random sampling. Data were collected through a 5-point Likert questionnaire and documentation, tested for validity and reliability (α Discipline = 0.884; α Performance = 0.767), and analyzed using SPSS version 20 with simple linear regression. The results show a positive and significant effect of work discipline on performance (B = 0.592; t = 12.482; p = 0.000), and a coefficient of determination R² = 0.696, which means that approximately 69.6% of the variation in performance can be explained by work discipline. These findings indicate that strengthening the disciplinary system, managerial supervision, and the implementation of consistent attendance and reward–sanction mechanisms should be prioritized as strategies to improve the productivity and credibility of the Satpol PP in Panyabungan.
Pengembangan UMKM dengan Penerapan Green Financing di Kota Medan: Analisis Kualitatif Terhadap Dampak dan Tantangan Hakim, Andy; Ar Rahmah, Rizka; Harahap, Mufti Fahrizal; Rosvita, Rosvita; Maulida, Nur; Rahmasari, Devi
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14340

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, but the adoption of sustainability principles remains low. Green financing offers a solution to support environmentally friendly projects that can enhance the economic and environmental sustainability of MSMEs in Medan City. This study employs a qualitative approach with in-depth interviews and document studies. Data were collected from MSME owners in Medan City and analyzed using triangulation techniques to ensure the validity of the research findings. The study found that awareness and understanding of green financing among MSME actors are still low. Access to green financing is also limited due to stringent requirements and complicated procedures. However, MSMEs that successfully accessed green financing reported significant economic and environmental benefits, including operational cost efficiency and carbon emission reductions. The main challenges in implementing green financing are the lack of technical support and skills among MSME actors. Green financing has great potential to improve the sustainability of MSMEs in Medan City, but further efforts are needed to enhance accessibility and understanding. The government and financial institutions play a key role in providing supportive policies and special financing programs. Intensive education and socialization are necessary to raise awareness about the benefits of green financing. Collaboration between the government, financial institutions, and NGOs is crucial to creating an ecosystem that supports the sustainable development of MSMEs.
Optimizing Financial Management: Looking at the Story Behind the Saving Passion of Padangsidempuan City High School Students Novebri; Hakim, Andy; Alfian, Ian
MANAGERIA: Jurnal Manajemen Pendidikan Islam Vol. 9 No. 1 (2024)
Publisher : Prodi Manajemen Pendidikan Islam FITK UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/manageria.2024.91-03

Abstract

The cultivation of true character starts from an early age in children, until they continue into adulthood. Character education is carried out in some ways, one of way is financial education through savings activities at school, either independently through the class treasurer or directly with the bank that comes to school. This research took place from March - May 2023 at eight high schools in the city of Padangsidempuan, which aims to know financial education and its impact on character building, involving students and teachers as the main informants, using the case study method through interviews and direct observation at schools. The results of the research found that (1) financial education is carried out in three ways, namely saving through class cash, saving through the bank, and saving independently at home using a piggy bank, (2) since Covid-19 there are no more banks coming to schools to quote savings to students who want to save, (3) students' low interest in saving, (4) most high school schools in the city of Padangsidempuan do not accommodate financial education through class cash savings activities. The low interest in saving money at high schools in the city of Padangsidempuan is caused by several things, such as the low or underprivileged economic conditions of students' families.
Co-Authors Alfian, Ian Ar Rahmah, Rizka Depari, Kevin Haganta Farid, Ahmad Salman Habib Rangkuti, Hasnul Harahap, Mufti Fahrizal Harahap, Rahmat Alamsyah Hutabarat, David Samuel Juliana Agustin Siregar Latifa Sari, Nurul Maulida, Nur Napitupulu, Duta Natalie Novebri Novebri Rahmasari, Devi Rosvita, Rosvita Sitorus, Martin Leonardo Sugiharto, Vebri