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All Journal IJIBE (International Journal of Islamic Business Ethics) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Journal of Economic, Bussines and Accounting (COSTING)
Hakim, Andy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effects of ‘Fear of Missing Out’ (FOMO) in Flash Sale Business Models: Strategy or Manipulation? Hakim, Andy; Farid, Ahmad Salman
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.25259

Abstract

Fear of Missing Out (FOMO) is a psychological phenomenon that has been widely adopted in flash sale business models to create a sense of urgency and social pressure. While this strategy can be effective in increasing sales, it also raises ethical concerns regarding consumer manipulation. This study examines whether FOMO-based flash sales serve as a legitimate marketing strategy or a psychological exploitation tool. A qualitative research approach was used, employing semi-structured interviews with consumers who frequently participate in flash sales, as well as expert interviews with digital marketing professionals. Thematic analysis was conducted to identify key patterns related to consumer behavior, emotional responses, and ethical considerations. Findings reveal that FOMO-driven flash sales increase impulse buying but also contribute to buyer’s remorse and anxiety. Consumers often experience psychological pressure due to scarcity cues, leading to purchasing decisions based on perceived urgency rather than necessity. Additionally, the study highlights a thin line between marketing strategy and consumer manipulation, particularly in cases where artificial scarcity or misleading promotions are used. The discussion emphasizes that while FOMO-based flash sales are highly effective in short-term revenue generation, they may harm long-term consumer trust if perceived as deceptive. Ethical concerns regarding stress-inducing marketing tactics call for greater transparency in digital marketing. Future research should explore quantitative measures of consumer spending behavior and cross-cultural perspectives on FOMO marketing.
The Commodification of Islamic Symbols for The Development of Halal Tourism Hakim, Andy; Ar Rahmah, Rizka; Farid, Ahmad Salman
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 2 (2025): September 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.2.125-143

Abstract

This study examines the challenges and opportunities of developing halal tourism in Lake Toba, Indonesia, and provides recommendations to improve policies and facilities to better accommodate Muslim travellers. A qualitative case study approach was employed, focusing on Lake Toba as the research setting. Data were collected through in-depth interviews with key stakeholders, including government officials, tourism industry actors, and Muslim tourists, as well as through direct field observations. Thematic analysis was used to identify key issues and development potentials related to halal tourism. The findings reveal that although most visitors to Lake Toba are Muslim, there is a significant lack of halal tourism facilities, including halal-certified restaurants, sharia-compliant accommodations, and halal slaughterhouses. Policy inconsistencies between local governments also hinder coherent halal tourism development. Nonetheless, support from institutions such as BPODT and the Simalungun Tourism Office demonstrates promising potential for improvement. Social resistance, political complexity, and infrastructure gaps remain key challenges. The study highlights the need for enhanced halal facilities, harmonized interregional policies, and community education on the benefits of halal tourism. Strengthened coordination between government bodies and the private sector is essential for sustainable development. This research provides new insights into halal tourism development in a multicultural, predominantly non-Muslim area, emphasizing the importance of stakeholder collaboration, policy alignment, and sociocultural sensitivity.
PENGARUH ONLINE CUSTOMER REVIEW, PERSEPSI RISIKO, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA E- COMMERCE DI KOTA MEDAN Santoso, Reyndi Fernando; Harahap, Rahmat Alamsyah; Ginting Suka, Wandi Johanes Brandiaz; Hakim, Andy
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/c4kesc09

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Persepsi Risiko, dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada pengguna e- commerce di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah responden sebanyak 189 orang yang dipilih melalui metode purposive sampling. Teknik analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Online Customer Review dan Persepsi Risiko berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Sementara itu, Kepercayaan Konsumen tidak berpengaruh signifikan terhadap Keputusan Pembelian. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap Keputusan Pembelian. Model regresi menunjukkan nilai Adjusted R Square sebesar 0.768, yang berarti bahwa 76.8% variasi Keputusan Pembelian dapat dijelaskan oleh ketiga variabel independen dalam model. Temuan ini menegaskan pentingnya kualitas ulasan pelanggan dan persepsi risiko dalam mempengaruhi keputusan pembelian pada platform e-commerce, sedangkan kepercayaan konsumen belum menjadi faktor dominan dalam penelitian ini.
Co-Authors Farid, Ahmad Salman Ginting Suka, Wandi Johanes Brandiaz Harahap, Rahmat Alamsyah Rizka Ar Rahmah Santoso, Reyndi Fernando