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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Lontar : Jurnal Ilmu Komunikasi Minda Baharu Communication The Journal of Society and Media Journal of Tourism and Creativity Edutourism : Journal Of Tourism Reseach Jurnal Kommunity Online Borobudur Communication Review Jurnal Komunikasi Indonesia Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) CommLine
Gayatri Atmadi
Universitas Al Azhar Indonesia, Jakarta, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENINGKATAN MEDIA EDUKASI HIBURAN MELALUI TEKNOLOGI AUGMENTED REALITY DI MUSEUM NASIONAL INDONESIA Atmadi, Gayatri; Sepang, Nurul Robbi
Borobudur Communication Review Vol. 6 No. 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14638

Abstract

Augmented reality is the latest information and communication technology that combines the real world with the virtual world in the form of audio visuals. Augmented reality technology can be used to meet various needs, including for tourism communication media in Jakarta. The National Museum of Indonesia is one of the educational and entertainment tourism destinations located in the center of Jakarta. The purpose of this study was to obtain a descriptive analysis of the video display in the imersif room - National Museum of Indonesia. The basis of thought used is augmented reality technology, edutainment, tourism communication media and social construction of reality. The research method uses a qualitative research type with data collection techniques carried out through surveys, interviews, analysis of message content in videos and digital references. The results of the study show that technological innovation in the imersif room can make visitors explore Indonesian history in an interactive format to re-imagine the narrative of Indonesian history. The conclusion of the study shows that the use of videos that utilize augmented reality technology is a tourism communication media that can attract the attention of domestic and foreign tourists for historical journeys in Indonesia.
Public Relations Campaign Management for Supporting Responsible and Sustainable Tourism Melati Andria Widanarko; Gayatri Atmadi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.879

Abstract

Local community in Thousand Islands should know how to manage public relations campaign properly for supporting responsible and sustainable tourism. This research aims to know how Jejak Seribu can involve youth  community in Tidung Island in  managing  public relations campaign for  education exploration :  Jelajah Edukasi : Entrepreneur Millenials 2019. This study uses qualitative-descriptive research approach with case study. The method of data collection in this study is in-depth interviews with the head of Jejak Seribu, the head of entrepreneurship division of Jejak Seribu, and members of Jejak Seribu. The results of this study show that Jejak Seribu has  implemented the stages of campaign management in conducting the Entrepreneur Millennials campaign, and the application of the concept of responsible tourism, sustainable tourism and public relations campaign proves more effective in achieving campaign objectives.This  research only focused on the very specific program of "Jelajah Edukasi Jejak Seribu: Entrepreneur Millenials 2019" conducted in Tidung Island. This study has a small sample size that may not  represent the  population. This study is expected to provide  useful insights for any community in the management of public relations campaign.
Co-Authors Dewi Elfidasari Fildzah, Dinar Imsar Gunawan Kun Mardiwati Rahayu Kussusanti Melati Andria Widanarko Nurul Robbi Sepang Nurul Robbi Sepang Putri Widya Oktarini Ruvira Arindita Safira Hasna Sepang, Nurul Robbi Shaina Babheer Syafitri Jumianto