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All Journal JAM : Jurnal Aplikasi Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan MOVE: Journal of Community Service and Engagement EKONOMIKA45 Economic Reviews Journal MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Pengabdian Dinamika J-CEKI
Satyanegara, Diqbal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : EKONOMIKA45

 1 
Pengaruh Proses Produksi terhadap Kualitas Produk yang Dimoderasi oleh Pelatihan (Kasus pada Produsen Sepatu di Kabupaten Tangerang) Kasfia, Selkia Royyan; Moh. Mukhsin; Satyanegara, Diqbal
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4252

Abstract

The conducted research focuses on examining the impact of production processes affecting product quality, with training considered as a reinforcing element. This study takes the case of CV. Kitos Jaya, a shoe factory located in the Tangerang Regency area, where there has been an issue of declining product quality levels produced by the company. This study implements an associative method guided by a quantitative approach. Data collection involved 120 respondents who are workers, with sample selection using saturated sampling technique. For data testing, this research utilizes Structural Equation Modeling (SEM) analysis processed using Smart-PLS software version 4.0.9.9. Based on the tests conducted, it is proven that the production process generates a significant positive impact on product quality. Similarly, training demonstrates a significant influence on improving product quality. However, when tested as a moderating variable, training does not demonstrate the ability to strengthen the relationship between the production process and product quality. This finding underlines an important recommendation for management: although production processes and training each play crucial roles in improving product quality, these two aspects should not be combined as a moderation model.
Pengaruh Online Customer Review dan Halal Awareness terhadap Purchase Decision dengan Brand Trust sebagai Variabel Intervening: (Studi pada Konsumen Lipstik Wardah di Aplikasi Shopee di Kota Serang) Alayfia, Fify; Lutfi, Lutfi; Satyanegara, Diqbal
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4302

Abstract

Penelitian ini menganalisis bagaimana Brand Trust menjadi variabel intervening yang menghubungkan berbagai faktor Purchase Decision untuk produk Lipstik Wardah yang dipasarkan melalui aplikasi Shopee, dengan fokus pada area Kota Serang. Metodologi yang diterapkan mengadopsi pendekatan kuantitatif bersifat deskriptif. Proses pengumpulan data memanfaatkan kuesioner sebagai instrumen utama, disertai penelitian literatur yang relevan. Terkait populasi, penelitian berfokus pada masyarakat Kota Serang dengan jumlah sampel mencapai 170 responden yang dipilih menggunakan teknik Convenience sampling. Penelitian ini menggunakan teknik Structural Equation Modelling (SEM) dengan SmartPLS 4 sebagai perangkat analisis data. Temuan-temuan yang diperoleh mengungkapkan beberapa hasil penting: Pertama, terdapat hubungan positif yang bermakna antara Online Customer Review dengan Purchase Decision. Kedua, Halal Awareness menunjukkan dampak positif yang nyata terhadap Purchase Decision. Ketiga, Online Customer Review memperlihatkan efek positif yang substansial pada Brand Trust. Keempat, Halal Awareness terbukti memberikan pengaruh positif yang berarti pada Brand Trust. Kelima, Brand Trust menghasilkan dampak positif yang signifikan terhadap Purchase Decision. Keenam, variabel Brand Trust berperan sebagai penghubung yang efektif antara Online Customer Review dengan Purchase Decision. Terakhir, Brand Trust berhasil menjembatani pengaruh Halal Awareness terhadap Purchase Decision secara efektif.
Co-Authors Alayfia, Fify Apriadi, Andri Aprida, Wahdatul Azahra, Alicia Delfinia Badrudin, Ahmad Fadhilah Fadhilah Haerudin, Dian Indra Kusuma, Pangeran Nugroho Jahroni, Jahroni Kasfia, Selkia Royyan Khoirunisa, Salsa Nashiroh Lutfi Lutfi Muhaji, Syahrul Muhammad Hisyam Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Pertiwi, Widya Nur Bhakti Rucheni, Rucheni Sukirwan Sukirwan Wijaya, Edwin Perdana Zahra, Tasya Nailah Ziyaduddin, Hammad Faher