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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan Ilmu Sosial

Muhammad Syamsun

Departemen Manajemen FEM IPB

Author-ID : 399309

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strategi Peningkatan Daya Saing UKM Sektor Sapi Perah di Indonesia Rahmawati, Siti; Kartika, Lindawati; Syamsun, Muhammad; Sayekti, Andita
Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016)
Publisher : Universitas Brawijaya, Indonesia

This study aimed to identify theperception of farmers to the compensation system, workplace culture, work engagement, and competencies;to identify the compensation system is based on a points system; and to determine the effect of compensation, workplace culture, work engagement, and competence on the competitiveness of the SMEs sectorof Dairy Cattle.This study was conducted at seven locations,namely, Bandung, Bogor, Malang, Yogyakarta, and Boyolali in early March until the end of July 2016. This study was conducted by quantitative and qualitative descriptive approach. The method of this study was the compensation analysis based on a points systemand PLS SEM. Sample selection has been done by purposive sampling method with a total 202 farmers. The results showed thatfactors affecting the improvement of the competitiveness of the SMEs sector is thedairy cow compensation and work engagement. To improve the compensation system has been applied to the SMEs sector of Dairy Farmers then in decision making in the conduct of salary to workers cattle can be based on nine factors worthy of compensation, such as work experience, skills, visual skills, social skills, responsibility for the equipment, responsibilities another initiative, physical condition and physical effort. Compensation system could be improved to better leads to the competitiveness of the SMEs sector of Dairy Farmers. Then for the work factor can be enhanced by engagement of internal livestock workers through full engagement in work, so that workers can feel more committed in doing their jobs as farmers,so that creates a sense of dedication to the job. That will affect the resulting performance and may affect to the competitiveness of the SMEssector of Dairy Cattle.Â

The Role of Lesson Study in Guiding Implementation of Learning in Elementary School Syamsun, Muhammad; Hastuti, Wiwik Dwi; Sunandar, Asep; Hitipeuw, Imanuel; Indreswari, Henny; Ediyanto, Ediyanto
Jurnal Pendidikan Ilmu Sosial Vol 31, No 1 (2022): : JPIS (Jurnal Pendidikan Ilmu Sosial): June 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v31i1.33257

The aim of this Lesson Study was to improve teacher professionalism, so Lesson Study becomes one of alternative solutions in learning. Improving the quality of education must be made to achieve national education goals. Literature review and observation result about implementation of learning in the class as a method that used in this article. Lesson Study (LS) is the development of the teaching profession through the study of collaborative and sustainable learning based on the principles of collegiality and mutual learning to build learning community. Lesson Study provides a process to collaborate and design lesson and evaluate strategic success. Teaching strategy that already implemented as an effort to improve process and students’ learning gains. Teacher cooperates to plan, teach, and observe the learning that is developed cooperatively. This article will discuss related to its history, until the steps of its implementation.

Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group Setiyorini, Eviet Sri; Noorachmat, Bambang Pramudya; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

Analisis Manajemen Risiko Lingkungan, Sosial dan Tata Kelola pada Usaha Budidaya dan Pengolahan Kelapa Sawit (Studi Kasus: PT PP London Sumatra Tbk) Meilan, Tria Mutiari; Raharja, Sapta; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Palm oil (Elaeis guineensis Jacq.) is one of the main commodities in Indonesia . The production of Crude Palm Oil (CPO) and Palm Kernel Oil (PKO) in Indonesia has increased significantly in recent years. The palm oil industry is often accused of causing environmental degradation because some of the cultivation and processing practices are suspected to cause greenhouse gas emissions. The Government has implemented the obligations of certification of Indonesia Sustainable Palm Oil (ISPO) in accordance with the Government of Indonesia's commitment to improve the sustainability of the Indonesian palm oil industry. The objectives of this research are (1) To identify and analyze the impact of risk on environment, social and governance (ESG Risk) at each stage of oil palm cultivation and processing. (2) To identify and analyze the level of readiness to fulfill ISPO requirements (3). Determine the recommendations of risk control in the cultivation and processing of oil palm. The method used in this research is descriptive and analytic method which is a case study. Results of analysis at PT. London Sumatra (Lonsum) especially at Arta Kencana Estate, Lahat, South Sumatera which was not ISPO Certified yet, shows that there are 16 ESG risks and the highest is related to the preparation stage of the land area. Risk control recommended is Risk Avoidance. Arta Kencana Estate in general have fulfilled almost all of the requirements for compliance with required principles with an average index of 8.86. Arta Kencana Estate are need to complete and perform administrative improvements and requirements documents to be able to meet the gap. In this study found that the ESG risk on palm oil can be mitigated through the fulfillment of ISPO principles.

Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong) Setiawan, Teguh Febrianto; Suharjo, Budi; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.

THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD Kamilah, Khairiyah; Munandar, Jono Mintarto; Syamsun, Muhammad; Worapishet, Thirarut
Jurnal Manajemen dan Agribisnis Vol. 18 No. 1 (2021): JMA Vol. 18 No. 1, March 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.1.32

Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives and one important domain which is represented in FCQ is food choice based on ethical reasons. However, environmental protection or ecological motives is the most important motive to consume organic food. This study aims to see how fanaticism towards eco-friendly would affect the purchase intention and decision of organic food from the student’s perspective. This study uses 250 respondents from agricultural universities in Indonesia and Thailand, picked by purposive sampling method. This study found that fanaticism towards environmental friendliness affects purchase intention of organic food and purchase intention, simultaneously affects the purchase decision significantly in both countries. The moderating effect of price only affects the effect purchase intention on purchase decision of organic food in Indonesia. This happens because Thailand and Indonesia have different fanatic score and level of household monthly income. This study is helped by SmartPLS 3.0 to run the SEM-PLS and VALS Survey to analyze characteristics of respondents. Keywords: environment-friendly fanaticism, organic food, purchase intention, purchase decision, VALS Survey

Perencanaan Strategik Sistem Informasi Pengembangan Usaha UD Vier 57 Sehat Bergizi Fadli, Rizki; Syamsun, Muhammad; Trilaksani, Wini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 1 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Small, medium to large companies in the computerization era is required to satisfy the customer needs. The existence of internet allow customer to receive information over the world. internet usage has been used by UD Vier 57 Sehat Bergizi in 2016, but there are no significant impact on production or number of agents. This study has three main objectives that include the following: (1) to identify the implementation of information system in UD Vier 57 Sehat Bergizi, (2) to analyze the needs of information system to improve the company’s competitive advantages and (3) to identify and recommend appropriate business development strategy. Analysis data was used in this study are value chain analysis, five competitive forces porter and SWOT (Strengths, Weakness, Opportunities dan Threats) analysis. Sample that used in this research was 2 respondents. This study showed that the use of information technology in UD Vier 57 Sehat Bergizi is not optimal. IFE score was 3,098 described that the strength owned by UD Vier 57 Sehat Bergizi can overcome it weakness fairly enough. EFE score was 3,339 described that UD Vier 57 Sehat Bergizi was good enough in responding the opportunity and minimize the threat. Score combination of EFE and IFE in IE matrix located in quadrant IV, grow and build. Strategy that fit to UD Vier 57 Sehat Bergizi was intensive strategy (market penetration, market development and product development). SWOT analysis produces 6 alternative strategy formula. Based on calculation in Quantitative Strategic Planning matrix, the most interesting strategy produced was increase marketing intensively and efficiently through online media.

The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat Mulyono, Dedi; Syamsun, Muhammad; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016)
Publisher : Universitas Brawijaya, Indonesia

This study was conducted for examining the influence of social media in brand awareness, word of mouth, and intention to donate and decision making to give donation at Rumah Zakat, Indonesia. Social media as an exogenous variable. Endogenous variables consist of brand awareness, word of mouth (WOM), willingness to donate, and decision to give donation. This study uses primary data that was collected from 156 respondents which active on social media. The analysis method applies the estimation model of Structural Equation Modeling (SEM) that operated by SmartPLS program version 2.0. The result revealed that social media has significant influence to the word of mouth and brand awareness of Rumah Zakat. Brand awareness of Rumah Zakat significantly gives effect in marketing of word of mouth and willingness to donate. The establishment of word of mouth's marketing significantly effect to willingness to donate. Willingness to donate significantly influences the decision of giving donation. Meanwhile, social media indirectly influence in willingness to donate to Rumah Zakat.

DEVELOPMENT STRATEGY OF FOOTWEAR SMEs Putri, Revina Devitani; Hubeis, Musa; Syamsun, Muhammad
Jurnal Aplikasi Manajemen Vol. 15 No. 1 (2017)
Publisher : Universitas Brawijaya, Indonesia

Kabupaten Bogor is a city which potentialy produce footwear. Data from Bogor Regency Department of Industry and Trade of year 2011 shows that there are 4.178 enterprises units which accommodate 15.295 labors and it has currency gyrations Rp5 billion per day. Ciomas District is one of footwear Small and Medium Enterprises (SMEs atau UKM) centers located at Bogor Regency.The purposes of this study are: (1) Identify the footwear SMEs characteristics at Ciomas Bogor Regency; (2) Analyze the internal and external environment of the UKM at Ciomas Bogor Regency; (3) Arrange the UKM development strategy at Ciomas Bogor Regency.Purposive sampling is used for the determination of respondents. Data processing and analysis in this study conducted by descriptive, quantitative, and qualitative. Matrix Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), position strategy, Strengths, weaknesses, Opportunities and Threats (SWOT), and Analitical Hierarchy Process (AHP) are used to analyze the quantitative data. IFE matrix score -0,30 and EFE matrix score 0,33. It means that strategic position of footwear SMEsCiomas at Kuadran III which we can say that footwear SMEs has big and vast opportunities but also it has weakness. The priorityalternative strategy for footwear SMEs development are: production increase, expand market shareand adopt advanced technology.

Analisis Hubungan Corporate Governance, Corporate Social Responsibility, dan Corporate Financial Performance pada Perusahaan Kompas 100 Caesari, Annisa Putri; Irwanto, Abdul Kohar; Syamsun, Muhammad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

In accommodating the objectives and obligations, the company may apply a systemÂ called Corporate Governance (CG) and Corporate Social Responsibility (CSR). TheÂ implementation of CG and CSR are related because CSR is a consequence of the implementationÂ of CG. CG and CSR are also interconnected with Corporate Financial PerformanceÂ (CFP). Through the implementation of CG, the company can improve CFP. While the relationshipÂ between CSR and CFP can be associated positively or negatively. CSR can improveÂ CFP during the company does not over investment in CSR activities. The research wasÂ conducted on one hundred companies listed in Kompas100 index to determine the relationshipÂ of implementation of CG on the disclosure of CSR, the relationship of implementation ofÂ CG to the CFP, the relationship disclosure of CSR to the CFP, and the relationship of implementationÂ of CG to the CFP with CSR as a moderating variable in the sample companies.Â structural equation modeling (SEM) analysis uses in order to determine the relationship ofÂ these three variables. The results show that the implementation of CG which is reflected inÂ board size indicator significantly positive related to the disclosure of CSR activities. However,Â the implementation of CG significantly negative related to the company's financialÂ performance that is reflected in PER ratio. Moreover, CSR disclosure is significantly negativeÂ related to the financial performance. Due to the relationship between CG and CFP andÂ the relationship between CSR and CFP is significantly negative related, implementation ofÂ CG is also significantly negative related to the CFP through the disclosure of CSR as aÂ moderating variable.

Co-Authors Abdul Kohar Irwanto Adil, Adityawarman Andita Sayekti Annisa Putri Caesari, Annisa Putri Arifah Rizqiani Asep Sunandar Astriyani, Indri Bambang Pramudya Noorachmat, Bambang Pramudya Budi Suharjo Dedi Mulyono, Dedi Ediyanto Fadli, Rizki Faqih Udin dan Jono M. Munandar Meivita Amelia Henny Indreswari Imanuel Hitipeuw Khairiyah Kamilah Lindawati Kartika Meilan, Tria Mutiari Mukhamad Najib Musa Hubeis Nur Hadi Wijaya Pujasari, Syifa Ratna Putri, Revina Devitani R. Dikky Indrawan Raisha Pratidina, Raisha Sapta Raharja Satyanegara, Diqbal Setiawan, Teguh Febrianto Setiyorini, Eviet Sri Shindie Aulia Joushan, Shindie Aulia Siti Rahmawati Sukiswo Dirdjosuparto Wini - Trilaksani Wiwik Dwi Hastuti Worapishet, Thirarut

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