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All Journal Jurnal Manajemen Teori dan Terapan International Journal of Supply Chain Management Jurnal Bisnis Terapan Accounting and Management Journal Jurnal Ekonomi Manajemen Jurnal Manajemen Kewirausahaan Yumary: Jurnal Pengabdian kepada Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship, Business, and Creative Economy Southeast Asian Business Review
Kartika, Nurullaily
Department Of Management, Faculty Of Economics And Business, Airlangga University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Pengayaan Kemampuan Pemasaran dan Kewirausahaan Peternak Domba Desa Sumbersawit Kabupaten Magetan Lestari, Yetty Dwi; Wurjaningrum, Febriana; Auliandri, Tuwanku Aria; Sridadi, Ahmad Rizki; Kartika, Nurullaily; Barinta, Dunga Dwi
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i4.3676

Abstract

Purpose: This study aimed to enhance the entrepreneurial mindset and marketing skills of goat farmers in Sumbersawit Village, Magetan, through a community service initiative focused on digital marketing, social media use, and innovative livestock product management. Research methodology: Conducted in Sumbersawit Village, the program involved 20 goat farmers. This approach includes workshops on entrepreneurial motivation, digital marketing, and social media tools. Canva was introduced for content creation, and Instagram Ads for market reach expansion. Participants also engaged in hands-on sessions and designed campaigns on platforms such as Instagram and Tokopedia. Results: The program significantly improved participants’ entrepreneurial awareness and digital marketing competencies. Farmers successfully learned to create promotional materials using Canva and were able to broaden their reach through Instagram Ads. Around 80% of participants expressed interest in diversifying their livestock businesses, 60% planned to utilize goat waste for organic fertilizer, and 50% applied Instagram Ads to promote products online. Conclusions: This initiative boosted local entrepreneurship and digital literacy. Farmers demonstrated improved skills in using Canva and Instagram Insights to develop creative and impactful content. These changes are expected to increase income and expand customer reach. However, continued mentoring is essential for sustained application and innovation. Limitations: Limited digital exposure among the participants required extended training times. Additionally, the scope of the study —goat farmers in a single village—may limit its applicability to other agricultural sectors or regions. Contribution: This study offers a model for applying digital marketing to rural entrepreneurship. This highlights how accessible technologies can empower farmers and bridge rural-to-urban market gaps.
ANALISIS LEAN MANUFACTURING DENGAN VALUE STREAM MAPPING UNTUK MENGIDENTIFIKASI WASTE PADA UD. EXECUTIVE MAKMUR ABADI Kartika, Nurullaily; Latifah, Intan Yulfi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 4 No 2 (2020): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v4i2.1615

Abstract

Penelitian ini berfokus pada proses produksi sapu di UMKM. Tujuan utama penelitian adalah mengidentifikasi waste yang terjadi dalam proses produksi sapu sehingga dapat dilakukan usulan peraikan untuk meningkatkan kualitas dan daya saing produk sapu di UD ini. Penelitian ini menggunakan lean manufacturing dalam mengeliminasi waste dengan menggunakan tool value stream mapping dan diagram Fishbone. Hasil dari analisa ini menunjukkan aktivitas non value added (NVA) sebesar 88,7%. Aktivitas value added (VA) sebesar 10,7% dan aktivitas necessary but non value adding (NNVA) memilik persentase paling rendah dari ketiga aktivitas lainnya yaitu 0,6%. Terdapat empat jenis waste yang terjadi, yakni pada waste of defects sebesar 21,95%, waste of overproduction sebesar 19,51%, waste of waiting 17,07%, danwaste of unnecessary inventory sebesar 17,07%.
The Effect of Experience Quality on Customer Loyalty (Evidence From a Coffee Shop) Kartika, Nurullaily; Usman, Indrianawati; Lestari, Yetty Dwi; Wurjaningrum, Febriana; ​Auliandri, Tuwanku Aria​; Barinta, Dunga Dwi; Chrysanti, Laurencia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 9 No 2 (2025): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v9i2.8324

Abstract

The study aims to examine the influence of experience quality on customer perceived value and customer satisfaction, and to see its impact on Amstirdam Coffee customer loyalty. Respondents in this study numbered 222 people who are Amstirdam Coffee customers and have visited and purchased Amstirdam Coffee products more than once. Data collection in this study was conducted by distributing online questionnaires. This study used Structural Equation Modeling (SEM) and was tested using SmartPLS software.  The results show a positive and significant influence of experience quality on customer perceived value and customer satisfaction. However, this study also found a positive, insignificant relationship between experience quality and customer loyalty.
What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets Tuwanku Aria Auliandri; Andhy Setyawan; Grace Felicia Djayapranata; Yetty Dwi Lestari; Nurullaily Kartika; Dunga Dwi Barinta; Nurul Khaira; Zainul Musthofa
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 5 No. 1 (2025): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i1.2868

Abstract

This research aims to identify external factors that influence purchase intention in the use of social media for Micro, Small and Medium Enterprises (MSMEs) in emerging markets, focusing on how user attitudes towards social media marketing strategies can influence consumer intentions to purchase MSME products. Quantitative approach is used with an explanatory research type, by collecting survey data from 413 social media users who engage with MSME products in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the significance of each factor. The results show that interactivity, informativeness, word of mouth (WOM), personalization, trendiness, entertainment, usefulness, and flow experience significantly positively affect Purchase Intention. Conversely, Irritation has a negative effect. User attitude towards social media is an important mediating factor that strengthens the influence of these variables on purchase intention, suggesting that positive experiences on social media can increase consumers' likelihood of purchase. Limitation of this study is conducted only within specific geographical area (East Java), which may affect the generalizability of the results. Further research can be conducted with a broader sample to validate these findings in other regions and markets. This research provides insights into the role of social media attributes and user experience in driving Purchase Intention in the MSME sector in emerging markets. It highlights the importance of positive user attitudes, thus filling the research gap regarding the impact of social media on consumer behavior in the context of MSMEs.
Co-Authors Achmad, Alfin Hidayat Andhy Setyawan, Andhy Ari Prasetyo Baling kustriyono Chrysanti, Laurencia Dunga Dwi Barinta Faiz Prawira Setiawan Febriana Wurjaningrum Firnani Fariza Grace Felicia Djayapranata Hanum, Faradilah Indrianawati Usman Latifah, Intan Yulfi Melati, Indah Puspita Nugraha, Loebby Adama Nurul Khaira Reny Natasya Ristia, Sharlita Sridadi, Ahmad Rizki Tuwanku Aria Auliandri Tuwanku Aria Auliandri, Tuwanku Aria Vanesia Nadya Widayanti , Putri Yetty Dwi Lestari Zainul Musthofa ​Auliandri, Tuwanku Aria​