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All Journal Petra International journal of Business Studies (IJBS) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia International Journal of Entrepreneurship, Business, and Creative Economy
Grace Felicia Djayapranata
Universitas Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Apakah Kepemilikan Materi Pada Orang Yang Memiliki Nilai Materialisme Selalu Berdampak Pada Rasa Bangga? Grace Felicia Djayapranata
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 3 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.847 KB) | DOI: 10.31842/jurnalinobis.v5i3.237

Abstract

Dalam beberapa tahun terakhir, counterfeit product mengalami peningkatan permintaan yang cukup tinggi hampir di berbagai belahan dunia dan hal ini sangat merugikan dari segi ekonomi baik bagi penjual dan negara. Indonesia merupakan negara yang memiliki penduduk lebih dari 240 juta dan memiliki jumlah penjualan counterfeit product yang cukup tinggi. Waseso & Mahadi (2021) mencatat bahwa kerugian negara akibat counterfeit product meningkat tajam sebesar 345% dari tahun 2014 ke tahun 2021. Penelitian terdahulu sering membahas mengenai faktor penyebab pembelian counterfeit product, namun masih jarang penelitian yang membahas dari sisi emosi yang dirasakan. Emosi terdiri dari perasaan senang, bangga, dan lain sebagainya. Emosi yang dimaksud adalah perasaan yang muncul akibat adanya penggunaan counterfeit product. Penelitian ini menggunakan metode administered survey untuk mendapatkan responden dan diolah dengan menggunakan metode split half by mean.
Pengaruh Etika Penyedia Layanan Situs E-Commerce Pada Kepuasan Dan Loyalitas Grace Felicia Djayapranata
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 4 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.959 KB) | DOI: 10.31842/jurnalinobis.v6i4.290

Abstract

Dengan adanya teknologi yang memudahkan konsumen dalam melakukan pembelian dan adanya pandemi covid, membuat konsumen semakin cepat beralih pembelian dengan menggunakan situs web ecommerce. Dengan semakin maraknya hal yang terjadi misalnya kebocoran data, phising dan lain sebagainya membuat penyedia situs layanan e-commerce perlu memperhatikan etika.Tujuan dari penelitian ini adalah untuk menggambarkan peranan hubungan antar variabel, dan menjelaskan penelitian mengenai pengaruh keamanan, pemenuhan, tidak menipu, privas,dan penyampaian pada kepuasan dan loyalitas. Penelitian ini menggunakan sampel sebanyak 150 responden pria dan wanita yang minimal berusia 17 tahun dan pernah memiliki pengalaman membeli di situs e-commerce sebanyak 2 (dua) kali dalam kurun waktu satu tahun terakhir. Penelitian ini diolah dengan metode structural equation modeling (SEM). Hasil penelitian ini menunjukkan bahwa semua variable mendukung hipotesis.
What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets Tuwanku Aria Auliandri; Andhy Setyawan; Grace Felicia Djayapranata; Yetty Dwi Lestari; Nurullaily Kartika; Dunga Dwi Barinta; Nurul Khaira; Zainul Musthofa
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 5 No. 1 (2025): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i1.2868

Abstract

This research aims to identify external factors that influence purchase intention in the use of social media for Micro, Small and Medium Enterprises (MSMEs) in emerging markets, focusing on how user attitudes towards social media marketing strategies can influence consumer intentions to purchase MSME products. Quantitative approach is used with an explanatory research type, by collecting survey data from 413 social media users who engage with MSME products in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the significance of each factor. The results show that interactivity, informativeness, word of mouth (WOM), personalization, trendiness, entertainment, usefulness, and flow experience significantly positively affect Purchase Intention. Conversely, Irritation has a negative effect. User attitude towards social media is an important mediating factor that strengthens the influence of these variables on purchase intention, suggesting that positive experiences on social media can increase consumers' likelihood of purchase. Limitation of this study is conducted only within specific geographical area (East Java), which may affect the generalizability of the results. Further research can be conducted with a broader sample to validate these findings in other regions and markets. This research provides insights into the role of social media attributes and user experience in driving Purchase Intention in the MSME sector in emerging markets. It highlights the importance of positive user attitudes, thus filling the research gap regarding the impact of social media on consumer behavior in the context of MSMEs.
Credibility Increases Visit Intention, but Misinformation Risk Weakens It: Evidence from TikTok F&B Search Agung Stefanus Kembau; Grace Felicia Djayapranata; Antonius Felix; Ali Wardhana; Fresi Breatrix Lendo
Petra International Journal of Business Studies Vol. 9 No. 1 (2026): JUNE 2026
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TikTok increasingly serves as an experiential search environment for Indonesian Gen-Z, shaping how food and beverage (F&B) venues are discovered, evaluated, and chosen. This study investigates how perceived affordances and perceived search value influence perceived credibility in TikTok-based F&B search, how credibility and search satisfaction subsequently shape visit intention, and under what conditions perceived misinformation risk weakens this process. A cross-sectional survey of Gen-Z TikTok users in Greater Jakarta (N = 234) was analyzed using partial least squares structural equation modeling. The results indicate that both perceived affordances and perceived search value enhance perceived credibility, with search value emerging as the relatively stronger route. Credibility increases search satisfaction, and together credibility and satisfaction are associated with higher intention to visit F&B venues found via TikTok. The findings also show that when users perceive higher misinformation risk on the platform, the positive relationship between credibility and visit intention becomes weaker, indicating that trust in content does not automatically translate into action under conditions of platform-level skepticism. The study contributes an integrated mechanism that links platform design and experiential value to credibility, satisfaction, and behavioral intention, while identifying perceived misinformation risk as a boundary condition for conversion. For managers, the findings highlight the importance of designing high-fit, low-friction discovery experiences and strengthening transparent integrity signals so that short-video search more reliably leads to offline visits.
Co-Authors Agung Stefanus Kembau Andhy Setyawan, Andhy Antonius Felix Dunga Dwi Barinta Fresi Beatrix Lendo Kartika, Nurullaily Nurul Khaira Tuwanku Aria Auliandri Yetty Dwi Lestari Zainul Musthofa